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Area served
Key people
Logan Abbott, President[1][2]
ProductsCell phones and wireless plans
Number of employees
< 1,000
ParentInPhonic until 2007 bankruptcy, Simplexity from 2007 until May 2014, Wind N Sea Technology partners May 2014 to present

Wirefly is a cell phone plans and smartphone comparison website. Before being relaunched in May 2014, Wirefly was an online retailer of wireless services and devices operated by parent company Simplexity. Wirefly was headquartered in Reston, Virginia and maintained technology and operations centers in Largo, Maryland.[citation needed] Wirefly also operated a YouTube channel, which provides video reviews and comparisons of hot products.


Simplexity assumed control of Wirefly.com in November 2007, after purchasing the assets of InPhonic in 2006. Inphonic had filed a voluntary petition for reorganization under Chapter 11 of the U.S. Bankruptcy Code. The filings were made in the U.S. Bankruptcy Court for the District of Delaware, and NASDAQ later delisted the company's stock. Many of Inphonic's assets, including its electronic commerce operations and its Wirefly.com website, were subsequently sold to private investors who used those assets to launch the company Simplexity in January 2008. On March 12, 2014, Wirefly closed down, and is in Chapter 11 bankruptcy.[3] Wirefly was relaunched in May 2014.[4]

As of April 2014, the Simplexity assets (excluding the Wirefly.com domain name) have been approved for sale to Wal-Mart for approximately US$10 million.[5]


Wirefly has received a number of Internet awards, including Forbes magazine's "Best of the Web" for 2004[citation needed] and Keynote Systems' "Best In Overall Customer Experience" in 2005.[citation needed]

Wirefly's video reviews and comparisons of hot products on YouTube have received more than 5.5 million views.[when?] This channel held a Global Rank of 6,935,491 on Alexa.com as of July 29, 2013.[6]


  1. ^ Gregory Karp (2014-07-10). "Do the math before upgrading cellphone". Articles.chicagotribune.com. Retrieved 2017-07-01.
  2. ^ "The Best Cellphone Plans of 2014 | Money". Time.com. Archived from the original on July 15, 2014. Retrieved 2017-07-01.
  3. ^ "Archived copy". Archived from the original on 2014-04-29. Retrieved 2014-04-29.{{cite web}}: CS1 maint: archived copy as title (link)
  4. ^ Ryan Whitwam. "Wirefly Is Back Under New Ownership With A Slightly Different Focus". Androidpolice.com. Retrieved 2017-07-01.
  5. ^ "Bankrupt Simplexity Gets OK For $10M Wal-Mart Sale Plan". Law360.com. Retrieved 2017-07-01.
  6. ^ "How popular is youtube.com/user/wirefly?". Alexa Site Info. July 29, 2013.

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