Wizard Entertainment

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Not to be confused with Wizards of the Coast.
Wizard World, Inc.
Formerly called
Wizard Press, Wizard Entertainment
Industry Entertainment
Founded 1991
Founder Gareb Shamus
Headquarters New York City, U.S.
Area served
North America
Key people
John Maatta (CEO 2016-present)
Products magazines (1991–2011)
Services Fan conventions (1997–present)
Website www.wizardworld.com

Wizard Entertainment, formerly known as Wizard Press, is a producer of multigenre fan conventions across North America. Starting out in 1991 as the publisher of one monthly magazine (Wizard), the company evolved into a multi-title publishing company with diversified interests in branded products and related convention operations.

By 2011 the company had discontinued its print division to focus exclusively on its convention business. Since then they have expanded to producing more than 20 annual conventions around North America.


Gareb Shamus founded Wizard magazine in January 1991 shortly after he graduated from college.[1] The company was originally based in Congers, New York.

Wizard purchased the Chicago Comicon in 1997 to expand from its core publishing business into trade/consumer conventions.[2]

In December 2007, Darren Sanchez was named Vice President of Production at Wizard Entertainment.[dead link][3]

Shamus was pushed out as company CEO in late 2011; his position was taken in March 2012 by John Macaluso.[1]

In 2015, the company lost $4.25 million in revenue and would be cutting back from 25 events to 19 events in 2016.[4] Less than a week after the announcement of the loss, John Macaluso resigned as CEO and was replaced by John Maatta.[5]


Wizard started as a price guide to comics but evolved into focusing squarely on pop-culture, specifically targeting young adult males. (The magazine ultimately featured a price guide to comics and action figures in the back of the magazine.) With its high-end production values and embodiment of the comic speculator boom,[6] Wizard was an instant hit, with a monthly circulation of more than 100,000 copies.[7]

The magazine also spawned several ongoing magazines dedicated to similar interests, such as ToyFare: The Toy Magazine, for toys and action figures; Inquest Gamer, for collectible game cards; Anime Insider for anime and manga; and Toy Wishes for mainstream toy enthusiasts.

Anime Insider folded in the spring of 2009.[citation needed] On January 24, 2011, after 20 years of publication, the company announced that Wizard would cease print publication become an all-digital magazine called Wizard World, launching in February 2011.[8] At that point Wizard Entertainment also ceased publication of its sister magazine, Toyfare.

Black Bull Entertainment[edit]

In 2000, Wizard founder Gareb Shamus forayed into the world of actual comic book publishing, creating the imprint Black Bull Entertainment, featuring several well-known creators, including Mark Waid, Chris Eliopoulos, Nelson DeCastro, and Garth Ennis. The first Black Bull title was the miniseries Gatecrasher.[9] Black Bull's titles included:


The floor of the 2013 Wizard World New York Experience at Pier 36 in Manhattan

Just a few years after purchasing the Chicago Comicon in 1996, the now renamed "Wizard World Chicago" event boasted a weekend attendance of over 58,000 people.[10]

In May 2002, Wizard branched out from Chicago and produced "Wizard World East" at the Pennsylvania Convention Center.[11] And in 2003 the company produced "Wizard World Texas;" adding "Wizard World Los Angeles" in 2004,[12] and "Wizard World Boston" in 2005.

In 2005, Wizard announced that it would be holding a comic book convention in Atlanta from June 30–July 2, 2006, the same dates on which the long-running Charlotte, North Carolina-based Heroes Convention was scheduled to take place.[13] This caused an outcry amongst the comic book community, as Atlanta is only a four-hour drive from Charlotte, and several comic book creators voiced concerns about an attempt by a large, corporate event to force out an independent comic book convention.[14][15] As a result of the outcry, many comic book creators, including Warren Ellis, Bryan Hitch, Greg Rucka, Tony Harris, Scott Kurtz, Gaijin Studios and Art Adams, signed up to appear at HeroesCon 2006. In mid-August 2005, Wizard announced that it would be pushing back the Atlanta convention until 2007.[14]

In 2008, Wizard began adding an academic forum called "Wizard World University" to include scholarly panels at their conventions, beginning with the November convention in Arlington, Texas.[16]

In 2009, Wizard canceled the Texas event and postponed the Los Angeles convention.[17]

In 2009, Wizard World acquired the Big Apple Comic Con, New York City's longest-running comic book, science fiction, fantasy, horror, and pop culture convention. Wizard gave up the New York market after 2013 due to the dominance of the New York Comic Con, produced by ReedPOP, a division of Reed Exhibitions and Reed Elsevier. The Big Apple con is now back in the hands of its founder, Michael Carbonaro.[citation needed]

In 2009, Wizard World also acquired the Paradise Comics Toronto Comicon.[18][19]

Wizard Entertainment's 2010 North American Comic Con tour included city stops in Toronto,[dead link][20] Anaheim,[21] Philadelphia,[22] Chicago, New York City, Austin, and Boston.[citation needed]

Wizard's 2013 conventions included Portland Comic Con, St. Louis Comic Con, Philadelphia Comic Con, NYC Experience, Chicago Comic Con, Ohio Comic Con, Nashville Comic Con, Austin Comic Con, and New Orleans Comic Con.[23] In September 2013, Wizard World announced 7 new stops for the 2014 tour: Sacramento, Louisville, Minneapolis, Atlanta, San Antonio, Richmond, and Tulsa.[24]


  1. ^ a b Babka, Allison. "Wizard World Inc.: A roving comic con looks to corner the geek market," The Riverfront Times (Apr. 3, 2014).
  2. ^ "News Watch: Wizard Magazine Buys Chicago Comicon". The Comics Journal. #195 (April 1997), p. 24.
  3. ^ "Wizard Entertainment Names Darren Sanchez VP of Manufacturing". Expert Click. Archived June 29, 2008, at the Wayback Machine.‹The template Wayback is being considered for merging.› 
  4. ^ Griepp, Milton. "WIZARD WORLD LOSES $4.3 MILLION IN 2015," "ICv2" (Apr. 19, 2016).
  5. ^ Griepp, Milton. "WIZARD WORLD BRINGS IN NEW CEO," "ICv2" (Apr. 25, 2016).
  6. ^ Miller, John Jackson "The print age of Wizard ends," ComicChron (Jan. 24, 2011).
  7. ^ Melrose, Kevin (January 24, 2011). "Breaking: Wizard and ToyFare magazines fold". Comic Book Resources.
  8. ^ Melrose, Kevin (January 24, 2011). "Breaking: Wizard and ToyFare magazines fold". Comic Book Resources.
  9. ^ De Blieck, Jr., Augie (May 5, 2009). "GATECRASHER, 2000-2001". Comic Book Resources. May 5, 2009
  10. ^ "Wizard World Chicago Sets Attendance Records," ToyMania (Aug. 7, 2006).
  11. ^ Atchison, Lee. "Wizard World East," Sequential Tart (June 2002).
  12. ^ Press release. "Wizard Announces Successful Debut for Wizard World Los Angeles," Diamond Comic Distributors, Inc. website (2004). Accessed Jan. 30, 2016.
  13. ^ "Heroes Con & Wiz Atlanta, Drum's Not Changing Dates," Comic-Con.com (7/22/2005).
  14. ^ a b Fernandez, Don. "Comic book hero: Little guy slays threat from weighty Wizard," Atlanta Journal-Constitution (13 Aug 2005), p. A.1.
  15. ^ Matt Fraction on HeroesCon/Wizard World, Comic Book Resources (July 22, 2005).
  16. ^ "Announcing Wizard World University Academic Programming". Wizard World-Texas. Archived at the Archived September 23, 2008, at the Wayback Machine.‹The template Wayback is being considered for merging.› [dead link]
  17. ^ "Wizard World to Postpone LA Show and Cancel Texas Show". Wizard World (2009). Archived February 25, 2009, at the Wayback Machine.‹The template Wayback is being considered for merging.› 
  18. ^ Armitage, Hugh (June 25, 2009). "Wizard CEO buys Toronto Comicon". Digital Spy.
  19. ^ "Wizard's Gareb Shamus Buys Toronto Comicon". Comic Book Resources. June 24, 2009
  20. ^ "GAREB SHAMUS, WIZARD ENTERTAINMENT CEO, BUYS TORONTO COMICON". Paradise Comics. Archived from the original on January 27, 2010. 
  21. ^ CBR News Team, Editor (July 16, 2009). "Official Press Release: Wizard Announces Anaheim Comic-Con for 2010". comicbookresources.com. 
  22. ^ "Philly Wizard World Photo Gallery Now Open!". Dread Central. 
  23. ^ "Wizard World Comic Cons". 
  24. ^ MacDonald, Heidi. "Wizard World adds seven cities including Tulsa, Sacramento, and San Antonio," The Beat (Sept. 17, 2013).

External links[edit]