World Business Review

From Wikipedia, the free encyclopedia
Jump to: navigation, search
World Business Review
Wbr logo.gif
Created by MMP (USA) Inc
Starring Caspar Weinberger
Alexander Haig
Norman Schwarzkopf
Country of origin United States
No. of episodes 700 (airs weekly)
Running time 27 minutes
Original network American Public Television
Original release September 5, 1996 – 2007

World Business Review is an American television infomercial[1] series that has been criticized for attempting to appear as a bona fide independent news program.[2] The show typically features executives of mostly up and coming companies talking about their products and services. Haig’s chats with executives seen as ‘30-minute commercial’, Current, Feb. 25, 2002. The infomercial series purchases airtime in North America.[3] The infomercial is formatted as a panel discussion in combination with segments about specific companies and their solutions. Supporting material and commentary is "provided" by leading industry experts. The series has aired more than one thousand episodes and more than 4,000 interviews.

The company that produces World Business Review, MMP (USA), employs a model wherein they hire recognized names in politics, government and business—and not journalists or reporters—to serve as hosts and interviewers. Companies that are featured in the program often pay a fee to be involved, and generally are the only company featured in the program, which is why many classify the program as an infomercial. MMP (USA) also produces "21st Century Television with Donald Trump, Jr." [4]


World Business Review first aired Thursday evening September 5, 1996 on Philadelphia, PA's public television station WYBE.

Hosts and production[edit]

  • In September 1996, World Business Review introduced its first host, Caspar Weinberger. Weinberger hosted World Business Review between 1996 and 2000, from episodes #301 to #711A.
  • Alexander M. Haig became the second host of the program. Haig hosted more than one thousand episodes during the taping period November 2000 to November 2006, from episodes #711B to at least #1818.
  • In September 2006, World Business Review introduced its third host, Norman Schwarzkopf.


External links[edit]