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A Euroset store in Tver, 2008

Euroset (Russian: Евросеть) is Russia's largest[1] mobile phone retailer, with over 5,000 stores across Russia and Belarus.[2] It employs some 27,000 people (as of 2010). As of 2006, the company controlled 37% of the Russian mobile retail market. Its main rival is Svyaznoy.

The company was founded in April 1997 by Timur Artemyev and Yevgeny Chichvarkin. After falling foul of the Russian siloviki, Chichvarkin was forced to sell the 100% stake to Alexander Mamut. As of 2012, the mobile network operators OJSC VimpelCom and MegaFon co-own Euroset (each holding the 50% stake).[3] Euroset's major subsidiaries include Ultra and Alt Telecom.

Entertainer Ivan Okhlobystin was the company's creative director from December 2010 to January 2014. He was sacked in the wake of his controversial appeal to "burn homosexuals alive".[4]


  1. ^ Weaver, Courtney (2012-11-15). "Megafon faces battle to drum up confidence". Retrieved 2012-11-20. 
  2. ^ "О компании". Retrieved 2012-11-20. 
  3. ^ Khrennikov, Ilya. "MegaFon Said to Resume Roadshow for $2 Billion IPO This Week". Bloomberg. Retrieved 2012-11-20. 
  4. ^

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