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Zardulu the Mythmaker is a performance artist based in New York City. Her identity is unknown, but she rose to prominence after several of her performance pieces went viral as hoax videos in 2015 and 2016. These videos included "Selfie Rat", "Three Eyed Fish", and others.[1][2] The New York Times published an article discussing Zardulu's process and the nature of the videos themselves.[3] Additionally, the Huffington Post ran an investigative article discussing the possibility that Zardulu herself might well be a hoax invented by one of the "actors" in her videos.[4] Zardulu was also the subject of the February 25, 2016 episode of the podcast Reply All, "Zardulu."[5] In fall 2018, TRANSFER, a New York gallery, hosted an exhibition of the artist's work at 321 Canal Street in collaboration with Wallplay and Vibes Studios' ON CANAL project.[6]


  1. ^ Rocci Luppicini (2018). The Changing Scope of Technoethics in Contemporary Society. IGI Global. pp. 293–294. ISBN 9781522550952. Retrieved 27 August 2018.
  2. ^ Andy Newman (12 December 2017), "From the Artist Behind the Selfie Rat, Meet the Toilet Iguana", New York Times, New York, New York, retrieved 27 August 2018
  3. ^ "The Artist Behind the Three-Eyed Fish and Selfie Rat, and Other Hoaxes", by Andy Newman, for The New York Times. Published: 28 March 2016. Accessed: 14 December 2016.
  4. ^ "Is Mysterious Viral Hoaxer ‘Zardulu’ The Greatest Hoax Of All?"
  5. ^ Reply All (February 25, 2016). "#56 Zardulu". Reply All. Retrieved 18 October 2019.
  6. ^ Sarah Cascone (16 August 2018), Zardulu, the Viral Trickster Who Brought You Selfie Rat, Is Getting Her First-Ever Gallery Show in New York, Artnet Worldwide Corporation, retrieved 27 August 2018