Zenobia, called honeycup, is a North American genus of shrubs in the heath family.
Zenobia is a hairless shrub, sometimes with a waxy coating on the foliage. The leaves are elliptical or egg-shaped. The plant has numerous white flowers in flat-topped or elongated arrays, each flower has 5 separate sepals and 5 united petals, forming a bell-shaped corolla. Each flower can produce up to 200 egg-shaped seeds in a dry capsule.
- Zenobia cassinefolia (Vent.) Pollard
- Zenobia pulverulenta (W. Bartram ex Willd.) Pollard
- Zenobia speciosa (Michx.) D. Don
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