||This article contains content that is written like an advertisement. (September 2013)|
|Industry||Carbonated soft drinks|
|Headquarters||Los Angeles, California, U.S.|
Zevia is a Los Angeles-based company that produces zero-calorie soft drinks sweetened with stevia and erythritol. Zevia was founded by Derek Newman, Jessica Newman, and Ian Eisenberg. Donald Thrasher was the company's initial Chief Operating Officer. Zevia LLC was originally DrinkZevia LLC, which was based on a merger with Thrasher Beverage Corporation.
Zevia was launched in 2007 as an alternative soda for those who want to avoid both added sugars and artificial sweeteners.
Prior to 2009, Zevia was considered a “carbonated stevia supplement” as the U.S. Food and Drug Administration (FDA) had not yet granted stevia approved status as a food additive. In 2009, once FDA GRAS (Generally Recognized as Safe) status was given, Zevia became classified and marketed as a soda. The product also contains no net carbohydrates and no fats.
By the end of 2008 ACNielsen recorded that Zevia was the fastest growing natural product in the United States in terms of sales. The company’s 2008 revenue was $925,000, and the product was available in 850 stores. In 2010, Zevia reported a 300% increase in same-store sales over 2009.
In May 2012, the product was the best-selling soda in Whole Foods. By July 2013, Zevia was the number 17 zero-calorie or low-calorie soda in mainstream grocery stores, making it the only independent brand in the top 20. By the end of 2013, overall sales were over $60 million, and it was the 14th-best-selling diet soda.
As of 2014[update], Zevia is available in more than 16,000 stores in the United States, including Whole Foods, Target, Kroger, Safeway, Sprouts, and other grocery and natural food stores. Zevia is also sold in Canada, Australia, Europe, and Latin America, [needs update]
Zevia has been featured in several national publications, including O: The Oprah Magazine and the Wall Street Journal. As of 2014[update], the company produces fifteen different flavors including, Cola, Cherry-Cola, Dr. Zevia, Ginger ale, Lemon-lime Twist, Grape, Black Cherry, Cream Soda, Orange, Strawberry and Mountain Zevia.
Ingredients and brand portfolio
Zevia contains stevia provided by Sweet Green Fields’ United States crops. The soda comes in 15 flavors available in 12 ounce cans. In April 2013, the company released six of their bestselling flavors in glass bottles including Cola, Cherry Cola, Cream Soda, Ginger Ale, Ginger Root Beer, and Grape. The branding was designed by Shepard Fairey, who designed the “Hope” posters for the Barack Obama presidential campaign.
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