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7he Icons
Origin Bandung, Indonesia
Genres Pop, dance-pop, electropop, electronica, teen pop
Years active (2010-10-28)October 28, 2010 – Present (4 years)
Labels Keci Music (2011 - 2014)
Princey PJ Management (2014 - present)
Associated acts Super7
Members Pj (Captain, 2011 - present)
Mezty Mez
Past members Vanila

7he Icons or The Icons (/ˈthɛ ˈkɒns/ or Indonesian pronunciation: [the aykens]) is a four-member Indonesian electropop girl group formed in 28 October 2010.[1] The group consists of four members: GC, Mezty Mez, Natly, and PJ.

The group's debut single was "Playboy".



The group was formed out from a friendship between three big cities in Indonesia.

  • Surabaya- PJ, Natly
  • Malang- GC
  • Bandung- Mezty

Members of the group come from various related professions such as modeling, fashion designer, dancer, presenter, teacher, college student, and disc jockey. The idea, thought of by A.Tee, made them decide to move to Jakarta and buy a small apartment as their headquarters. Whilst searching for a music label, 7icons hired a personal coach for dance and vocal lessons with self-financing. In the midst of a large expenditure for coaches, studio, and no income, Mezty sold her car for covering.[2] After 7icons signed a contract with Keci Music in Indonesia, they prepared for their debut and started their promotional activities with the single track Playboy.


7icons debuted with their first single "Playboy" (created by Dewiq/Dj Sumantri) on April 18th, 2011 - 07:07 Am on the radio in the Indonesian television music show "Derings" (on the TransTv channel). 7icons also became main cast members on their first teen drama mini-series, "Go Go Girls" with "Playboy" as the opening & ending theme on the TransTV channel. The single track received good reception, becoming a top two in the first week on the national music chart and then became a TVC jingle for their first TV commercial with Telkom Indonesia. Their schedule became tighter as their popularity grew. After long-lasting single "Playboy", 7icons released a 2nd single, "Jealous", with a darker image. "Jealous" launched along with "Penjaga Hati" on Indonesian television show Dahsyat (on RCTI.18) in September 2011. 7icons had a mini-concert based on pajama parties for launching their mini-album, "Lovable". Their fans grew and spread throughout Indonesia; their fanclub was called "ICONIA". Until the end of the year, 7icons successfully performed in almost all of Indonesia. 7icons was the only female group who performed at Road to 2011 Southeast Asian Games, held in Borobudur. To close the year, the group released The Journey of Love, the first full album from an Indonesian girl band, on December 21st, 2011. The album is not sold in conventional manners, but special booths in Naughty Accessories.


In 2012, The Journey of Love was marketed by Naughty Accessories. The group inaugurated fan club "ICONIA" to "Official ICONIA". 7icons also played as guest stars in several private television stations in Indonesia. 7icons had the opportunity to collaborate with Bebi Romeo through his song "Cinta Cuma Satu", on the album Bebi Romeo Mega Hits. 7icons have also received several awards in the fields of music and appearance, and were appointed as "Ambassador of the Environment" 2012. 7icons also had the opportunity to do a concert collaboration between countries, held in Gangnam, South Korea. They performed "Playboy" and "Cinta Cuma Satu", with "Cinta Cuma Satu" being in Korean.


Starting in 2013, 7icons appointed a new concept with the theme of rebirth. The concept was to go from the reborn phase of life to meet the mature phase. The rebirth concept was launched simultaneously with the launch of their first American single, "Outta Diz World" in March 2013. The single "Outta Diz World" was released on 7icons's compilation album. The album was the second album of 7icons and the first time 7icons released an album in the U.S.[3] 7icons & Keci Music also opened the talent audition "7icons: LOOKING FOR A NEW ICON" with RCTI in a search for a new "ICON" for 7icons, which was held in February 2013 to replace Vanila (the "Elegant ICON", who decided to focus on her marriage).[4] On February 8th, 2013, T-Sha officially become a new "ICON", representing "Rebel ICON". 7icons released Cinta 7 Susun as their first musical dramedy soap opera with the soundtrack "Cinta 7 Susun"(created by Anda Wardhana & Deni Indrajaya), first airing on January 28, 2013 on RCTI and produced by Sinemart.[5] The single "Cinta 7 Susun" was also a winner in the television musical program "TOP POP", earning "Top Song Of The Day" on May 28, 2013. "Playboy (Bali mix)" won "Top Song Of The Day" on June 12, 2013, and single "Cinta Cuma satu (Korean Mix)" did so on July 5, 2013. In a "Suka Suka Uya" (a talk show on the MNCTV channel) interview with Uya Kuya, Pj (Cute Icon) revealed 7icons's term "Captain Class", which is another term for leader of a vocal group; Pj is the Captain in 7icons. 7icons covered Feliz Navidad, included on the Keci Music Christmas Songs Compilation.


7icons decided to resign from Keci Music due to work, contract and distribution problems. As a result they started work under self-management.[6] In August they released & produced "Mana Tahan", an electropop dance single created by Andi from the group 'Beage' and Dwi Andri.




  • Playboy (2011)
  • Jealous (2011)
  • Tahan Cinta (2012)
  • Penjaga Hati (2012)
  • Egois (2012)
  • Sabar Sayang (2012)
  • Jangan Lagi (2012)
  • Nempel di Hati (2012)
  • Patah Hati (2012)
  • Bidadari (2012)
  • Cinta Cuma Satu (2013)
  • Cinta 7 Susun (2013)
  • Mana Tahan (2014)

Music videos[edit]

Song title Version Information
Playboy "School Girls" Produced and directed by Trans TV for Go Go Girls
"Cheersleader" Promotional video for Telkom's product, Flexi Gaul Cerdas
"Audition" Directed by Monty Tiwa
Jealous "Rainy day" Produced by Reza and directed by Kiki Mariana, Keci Music
Songs Artist Music Recording Labels Years
Best Friend Forever(Sahabat) Super7 Keci Music 2012

Television commercials[edit]

Product Client Year
Flexi Gaul Cerdas[7] Telkom Indonesia 2011
Flexi Froid 2011 Southeast Asian Games[8] Telkom Indonesia 2011
Susu Bantal Real Good[9] Green Field Indonesia 2012
The Journey Of Love Album Teaser[10] Keci Music & Naughty Accessories 2012
7icons Looking For A New Icon[11] Keci Music & RCTI 2013
TVM RCTI SinemArt & RCTI 2013
Susu Bantal Real Good Green Field Indonesia 2013

Awards and recognition[edit]

In 2012 Mezty received a certificate from the Indonesian Minister Of the Environment, naming her as an "Ambassador For The Environment".[12][better source needed]

See also[edit]


  1. ^ "7 Icons: Orang Bilang Kita Girlband Pertama". celebrity.okezone.com (in Indonesian). 
  2. ^ "Biografi 7 Icons". WowKeren (in Indonesian). 
  3. ^ "Musik - Vanila Keluar, 7 Icons Siap Lahir Kembali". KapanLagi.com (in Indonesian). 
  4. ^ "7 Icons - Keluar 7 Icons, Vanilla Fokus Urus Rumah Tangga". KapanLagi.com (in Indonesian). 
  5. ^ "Cinta 7 Susun". sinemart.com (in Indonesian). 
  6. ^ Sapto Purnomo. "7icons Akan Membuat Label Sendiri". liputan6.com (in Indonesian). 
  7. ^ "Flexi Gaul Cerdas / 7 Icons - 30sec". YouTube. 31 December 1969. 
  8. ^ "Flexi Froid - Indonesia Bisa Banget!". YouTube. 31 December 1969. 
  9. ^ "7 ICONS - Real Good (Commercial)". YouTube. 31 December 1969. 
  10. ^ "7 ICONS - Teaser Album The Journey Of Love (Keci - Naughty)". YouTube. 31 December 1969. 
  11. ^ "7 ICONS LOOKING FOR A NEW ICON". YouTube. 4 February 2013. 
  12. ^ Mezty Mez. "Mezty Mez's Blog". meztymez.blogspot.com (in Indonesian). 

External links[edit]