Ava Adore

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"Ava Adore"
Single by The Smashing Pumpkins
from the album Adore
Released May 18, 1998
Format 7" vinyl record, CD
Recorded 1997
Genre Alternative rock, electronic rock
Label Virgin
Writer(s) Billy Corgan
Producer(s) Brad Wood
The Smashing Pumpkins singles chronology
"The End Is the Beginning Is the End"
"Ava Adore"

"Ava Adore" is a song by American alternative rock band The Smashing Pumpkins. It was the first single from their fourth album, Adore, and exhibited a new sound from the band which integrated traditional instruments with loops and electronic music. "Ava Adore" and the B-sides were written by Billy Corgan. The song is featured in the MuchMusic compilation album, Big Shiny Tunes 3.

Music video[edit]

The music video was released on June 1 1998 and was directed by Dom and Nic, featuring the band in gothic-inspired clothing and walking through a variety of scenes. The video, filmed in one long take, is notable for its use of slow and fast motion while the speed of the camera is apparently static, and the band continues to lip sync to the song in perfect rhythm. The calculations required to work out the speed changes caused massive delays on set, causing the band to nearly call off the entire plan.[1]

The music video won an award for "most stylish video" at the 1998 VH1 Fashion Awards.[2]

Track listing[edit]

No. Title Length
1. "Ava Adore"   4:22
2. "Czarina"   4:43
3. "Once in a While"   3:33
UK Limited Edition numbered 7" vinyl[3]
No. Title Length
1. "Ava Adore"   4:22
2. "Czarina"   4:43

Chart positions[edit]

Chart Peak
Canadian RPM Singles Chart 16
Canadian RPM Alternative 30 2
U. S. Billboard Hot 100 42
Billboard Modern Rock Tracks 3
UK Singles Chart 11[4]
ARIA Charts 19[5]
Swedish Singles Chart 19[6]
New Zealand Singles Chart 5[7]


External links[edit]