In 1948 Ornello Bizzarri began a coffee roasting business in Perugia. In 1986 his son Umberto brought the tradition and family business to Seattle, starting the company Torrefazione Italia. In 2003 Starbucks purchased Torrefazione Italia and Seattle's Best Coffee. Upon hearing that the family chain would close, Emanuele Bizzarri, son of Umberto, set about founding Caffè Umbria in 2002.
The flagship store is located where Torrefazione's flagship stood when it existed.