College Bowl was a format of college-level quizbowl run and operated by College Bowl Company, Incorporated. It had a format similar to the current NAQT format. College Bowl first aired on US radio stations in 1953, and aired on US television from 1959 to 1970. After a seven-year hiatus following its cancellation on television, the game reappeared on college campuses in 1977 through an affiliation with the Association of College Unions International (ACUI) that lasted for 31 years. In 2008, the College Bowl Company announced its suspension of the College Bowl program, citing increased costs and financial infeasibility of continuing to work with ACUI.
Originating in a USO activity created by Canadian Don Reid for World War II soldiers, the game was developed into a radio show by Reid and John Moses. Grant Tinker, later President of NBC and MTM Enterprises, got his start as an assistant on the show.
The format was simple. Two four-member teams representing various colleges and universities competed; one member of each team was its captain. The game began with a "toss-up" question for ten points; the first player to buzz in got the right to answer, but if (s)he was wrong, the other team could try to answer (if a player buzzed in before the host finished reading the question and was wrong, the team was penalized five points). Answering a "toss-up" correctly earned the team the right to answer a multi-part "bonus" question worth up to thirty points; the team members could collaborate, but only the captain was allowed to actually give the answer. The game continued in this manner, and was played in halves. During halftime, the players were allowed to show a short promotional film of their school; or they might talk about career plans or the like.
The first College Quiz Bowl match was played on NBC radio on October 10, 1953, when Northwestern University defeated Columbia University, 135-60. Twenty-six episodes ran in that first season, with winning teams receiving $500 grants for their school. Good Housekeeping magazine became the sponsor for the 1954-55 season, and a short third season in the autumn of 1955 finished the run. The most dominant team was the University of Minnesota, which had teams appear in 23 of the 68 broadcast matches. The 1953-55 series had a powerful appeal because it used remote broadcasts; each team was located at their own college where they were cheered on by their wildly enthusiastic classmates. The effect was akin to listening to a football game, but this type of excitement evaporated in later versions, in which both teams competed in the same room.
|G.E. College Bowl|
|Created by||Don Reid|
|Presented by||Allen Ludden (1959-1962)
Robert Earle (1962-1970)
|Country of origin||United States|
|No. of series||12|
|Running time||30 Minutes|
|Original channel||CBS (1959-1963)
|Original run||January 4, 1959 – June 14, 1970|
Though a pilot was shot in the spring of 1955, the game did not move to television until 1959. As G.E. College Bowl with General Electric as the primary sponsor, the show ran on CBS from 1959 to 1963, and moved back to NBC from 1963 to 1970. Allen Ludden was the original host, but left to do Password full-time in 1962. Robert Earle was moderator for the rest of the run. The norm developed in the Ludden-Earle era of undefeated teams retiring after winning five games. Each winning team earned $1,500 in scholarship grants from General Electric with runner-up teams receiving $500. These payouts doubled during the last few seasons.
Colgate University was the first team to win five consecutive contests and become "retired undefeated champions," defeating New York University in Colgate's first appearance in April 1960 when NYU was going for its fifth win. Rutgers was the second college to win five contests and be retired. Colgate later defeated Rutgers in a special one-time playoff contest to become the only six-time winner in a "five-win-limit" competition. An upset occurred in 1961, when the small liberal arts colleges of Hobart and William Smith in Geneva, New York, defeated Baylor University to become the third college to retire undefeated. In another example, Lafayette College retired undefeated in fall 1962 after beating the University of California, Berkeley for its fifth victory, a David and Goliath event.
The show licensed and spun off three other academic competitions in the U.S.:
- Alumni Fun, which appeared on all three major TV networks in the 1960s and featured former college students
- Bible Bowl, which has evolved into at least three separate national competitions and used the Bible as a source
- High School Bowl, which was broadcast in some local TV markets and featured high school students
In 1970, modern invitational tournaments began with the Southeastern Invitational Tournament, and the circuit expanded through the 1970s, 1980s, and 1990s. These tournaments increasingly made various modifications to the College Bowl format, and came to be known as quiz bowl. Earlier invitational tournaments, such as the "Syraquiz" at Syracuse University, had occurred in the 1950s and 1960s.
International versions 
University Challenge 
A British version of the televised College Bowl competition was launched as University Challenge in 1962. The program, presented by Bamber Gascoigne, produced by Granada Television and broadcast across the ITV network, was very popular and ran until it was taken off the air in 1987. In 1994 the show was resurrected by the BBC with Jeremy Paxman as the new quizmaster. It remains very popular in Britain. The show, and the catch phrase used by Gascoigne (and later Paxman) before each toss-up question, "Your starter for 10," was the inspiration for the novel Starter for 10, and the subsequent film.
Challenging Times 
An Irish version of the competition called Challenging Times ran between 1991 and 2002. It was sponsored by The Irish Times newspaper, and presented by Kevin Myers, then a columnist with that newspaper. Over the course of the show, University College Cork had the most wins, with three, while National University of Ireland, Galway qualified for the most finals, winning twice and placing second twice.
Later history 
The game returned to radio from 1979 to 1982, hosted by Art Fleming (the host of the original Jeopardy!), with the 1978 and 1979 national tournament semi-finals and finals appearing on syndicated television. The two champions from those years competed against teams from the UK for the "College Bowl World Championship," which were also televised; in 1978, Stanford University played a team of UK all-stars under College Bowl rules, and in 1979, Davidson College played Sidney Sussex College, Cambridge University under University Challenge rules. (The UK teams won in both years.) There have been two television appearances since then; the 1984 tournament semi-finals and finals aired on NBC, hosted by Pat Sajak (of Wheel of Fortune fame), and the entire 1987 tournament on Disney Channel, hosted by Dick Cavett. The University of Minnesota won both iterations. In 1976, the program became affiliated with the Association of College Unions International (ACUI) , which continued to promote the competition as a non-broadcast event after the demise of the radio and television experiments. That affiliation ended in 2008, and the College Bowl program is no longer active. The College Bowl Company continues to administer the Honda Campus All-Star Challenge at historically black colleges and universities.
In the 1990s with the rise of the Academic Competition Federation and National Academic Quiz Tournaments, both with their own national championships, a number of schools (such as the University of Maryland, the University of Chicago, both former national champions, and recent runner up Georgia Tech) "de-affiliated" from College Bowl. Factors which contributed to this process included, among other issues, eligibility rules for College Bowl (which limited the number of graduate students who could compete and required a minimum courseload), higher participation costs for College Bowl relative to these other formats, and concerns regarding the quality and difficulty of the questions used in College Bowl competitions.
In 2009, brief scenes from the early 1960s episodes of College Bowl with Allen Ludden appeared in the film Gifted Hands.
In the 1987 and 1988 regional tournaments, College Bowl was accused of recycling questions from previous tournaments, thereby possibly compromising the integrity of results  (questions for tournaments need to be new for all teams involved, or certain teams could have a competitive advantage from having heard some questions previously). The 1987 National Tournament, on the Disney Channel, saw additional controversy, as a number of protested matches proved to strain the television format. In addition, the company, especially in the early 1990s, attempted to collect licensing fees based on copyright and trade dress claims from invitational tournaments that employed formats that it claimed were similar to College Bowl, and threatened not to allow schools that failed to pay these fees to compete in College Bowl events. As it was, the company's intellectual property claims were never tested in court and these events along with the growing Internet community of quiz bowl players led to a great increase in teams, tournaments, and formats.
Top four finishers of CBI National Championship Tournament (1978-2008) 
|Year||Host||Champion||2nd place||3rd place||4th place|
|1978||University of Miami||Stanford||Yale||Cornell||Oberlin College|
|1979||University of Miami||Davidson College||Harvard||Oberlin College||Cornell|
|1980||Washington University in St. Louis||Fresno St.||Washington University in St. Louis||MIT||Washington St.|
|1981||Marshall||University of Maryland||Davidson||Marshall||Michigan St.|
|1982||University of New York||UNC-Chapel Hill||Rice||UW-Madison||Vassar|
|1984||Ohio St.||University of Minnesota||Washington University in St. Louis||Princeton†||Vassar†|
|1986||Georgia Institute of Technology||UW-Madison||Princeton||Georgia Institute of Technology||Utah|
|1987||Orlando, Florida||University of Minnesota||Georgia Institute of Technology||NC State†||Western Connecticut State University†|
|1988||University of Illinois at Chicago||NC State||Emory||Princeton||Kent St.|
|1989||College of DuPage||University of Minnesota||Georgia Institute of Technology||Kent St.||George Washington University|
|1990||University of Minnesota||University of Chicago||MIT||George Washington University||Rice|
|1991||University of Illinois at Chicago||Rice||Cornell||University of Minnesota||University of Wisconsin|
|1992||George Washington University||MIT||Stanford||University of Pennsylvania||Cornell|
|1993||USC||University of Virginia||University of Michigan||University of Chicago||Harvard|
|1994||University of Florida||University of Chicago||University of Virginia||Brigham Young University††||George Washington University|
|1995||University of Akron||Harvard||University of Chicago||University of Michigan||Brigham Young University|
|1996||Arizona St.||University of Michigan||University of Virginia||Princeton||Cornell|
|1997||Montclair St.||University of Virginia||Harvard||University of Oklahoma||University of Chicago|
|1998||University of Texas at Dallas||University of Michigan||Cornell||Stanford||Chicago|
|1999||University of Florida||University of Chicago||University of Michigan||University of Minnesota||Virginia Polytechnic Institute and State University|
|2000||Bentley College||University of Michigan||University of Arkansas||University of Chicago||Williams College|
|2001||Cal St. Los Angeles||University of Michigan||University of Chicago||UT-Austin||Cornell|
|2002||Kansas St.||University of Michigan||UCLA||University of Florida||University of Chicago|
|2003||University of Pennsylvania||University of Chicago||University of Florida||University of Rochester||UCLA|
|2004||Auburn University at Montgomery||University of Minnesota||University of Michigan||University of Florida||Georgetown|
|2005||University of Washington||University of Minnesota||University of Rochester||Stanford||Truman St.|
|2006||University of Hartford||UCLA||University of Illinois at Urbana-Champaign||Washington University in St. Louis||University of Minnesota|
|2007||USC||University of Minnesota||USC||Williams College||Baylor|
|2008||Macalester College||University of Rochester||University of New Mexico||University of Minnesota||The Ohio State University|
No tournament was held in 1983 or 1985, though regional tournaments were held in each year.
†Tied for third (lost in semifinals, no playoff for third place).
††In 1994, Brigham Young University finished second in the round-robin, qualifying for the final series. However, as the final best-two-out-of-three series was held on Sunday, the team declined to participate, and the University of Virginia took their place instead. Brigham Young was awarded third place.
- Nasr, Carol (1969) The College Bowl Quiz Book. Doubleday, New York.
- College Bowl Company official web site
- College Bowl history through 1977
- IBM Case Study on automating College Bowl incorporated
- Hobart and William Smith versus Baylor
- G.E. College Bowl at the Internet Movie Database
- Portland State University College Bowl Collection—Materials about the undefeated 1964-1965 Portland State College Bowl Team