Crispin Porter + Bogusky

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Crispin Porter + Bogusky
Industry Advertising, Marketing
Founded 1965
Headquarters Coconut Grove, FL, USA
Parent Part of MDC Partners
Website http://www.cpbgroup.com/
CP+B Office in Miami

Crispin Porter + Bogusky (also known as CP+B), a member of publicly traded MDC Partners,[1] is an advertising agency that currently employs around 1,000 people. It was founded in 1965 by Sam Crispin.[2] Crispin then became partners with Chuck Porter and Alex Bogusky. As of 2011, Porter is the only member still working for CP+B.

The agency is headquartered in Coconut Grove, Florida with additional offices in Boulder, Colorado, Los Angeles and London.[3][4] CP+B Europe[5] opened its doors in June, 2009 after acquiring Swedish agency Daddy, based in Gothenburg, Sweden. Mark Simmons (author) was Managing Director of its Los Angeles office from 2002 to 2004. In July, 2010 CP+B Canada opened after acquiring the Toronto based agency Zig.[6]

CP+B experienced rapid growth in the late 1990s and early 2000s, achieving notoriety on the strength of work for Burger King, BMW MINI, and anti-smoking campaign TheTruth.com.[7] The agency’s current client list includes Coke Zero, Microsoft,[8] Microsoft Windows Phone,[9] American Express OPEN and Travel, Best Buy, Domino's Pizza, Old Navy, Jell-O, Bolthouse Farms - Baby Carrots, Vail Resorts, Kraft Macaroni & Cheese,[10] MetLife,[11] Vitaminwater,[12] Milka,[13] Molson Canadian, SAS, Philips, and Discovery Channel UK. Sally Hogshead worked for the company at this time, and opened Crispin Porter + Bogusky's Venice, California office.[14]

They are known for using viral marketing techniques, including the Burger King Subservient Chicken and Whopper Sacrifice campaigns.[15] In September 2008 the agency created a television spot for Microsoft featuring Jerry Seinfeld and Bill Gates[16] that received negative media attention. The 'I'm a PC' campaign that followed fought back against Apple's Mac vs. PC campaign and contributed to Windows 7 becoming the fastest selling version of Windows to date.[17]

In March 2010, Andrew Keller, Rob Reilly and Jeff Benjamin were promoted to chief creative officers.[18] CP+B’s current leadership includes: Chuck Porter, chairman; Jeff Hicks, vice-chairman; Andrew Keller, CEO; Rob Reilly, worldwide-chief creative officer; Jeff Steinhour, president; Eric Lear, COO; Steve Erich, Group Account Director; Heather Faunce, Group Account Director; Laura Bowles, chief knowledge officer.[19]

CP+B has been named "Agency of the Year" 13 times in the trade press.[20] On December 15, 2008, CP+B was named Creativity's agency of the year.[21] They were also named Adweek's 2008 U.S. Agency of the year.[22] In December 2009, CP+B was named Advertising Age Agency of the Decade and Boards Magazine's Agency of the Year.

In 2010, CP+B was named Interactive Agency of the year at the Cannes Lions International Advertising Festival, the third time the agency has won the award since 2005.[23]

References[edit]

  1. ^ "Our Partners" MDC Partners
  2. ^ "Will Size Spoil a Cheeky Ad Agency?"
  3. ^ Hoovers profile http://www.hoovers.com/company/Crispin_Porter__Bogusky_LLC/rythjyi-1.html
  4. ^ Crispin Porter acquires texturemedia http://denver.bizjournals.com/denver/stories/2008/06/16/daily42.html
  5. ^ Crispin Porter + Bogusky Ventures Into Europe http://online.wsj.com/article/SB124467690175504147.html
  6. ^ "Crispin Porter Absorbs Canadian Agency Zig"
  7. ^ Underwood, Ryan (April 2005). "Ruling The Roost". Fast Company. Retrieved 2007-09-21. 
  8. ^ "Hello again, I’m Vista: Microsoft hires a hot ad agency in an effort to improve its image". The Economist. 2008-08-09. pp. 61, 64. ISSN 0013-0613. Retrieved 2008-08-13. 
  9. ^ [Microsoft Windows Phone Moves To Crispin http://www.adweek.com/aw/content_display/news/agency/e3i0b8d80b2eaaf4770a05a0111dd15f5bd]
  10. ^ Kraft Shifts Mac N' Cheese to Crispin From DraftFCB http://adage.com/agencynews/article?article_id=142583
  11. ^ MetLife Shifts U.S. Creative From Y&R to Crispin http://adage.com/agencynews/article?article_id=146792
  12. ^ CPB Gains Stronger Foothold on Coca-Cola Roster With Vitaminwater Campaign http://adage.com/article/agency-news/coca-cola-s-vitaminwater-turns-cp-b-advertising/227351/
  13. ^ Crispin Porter + Bogusky wins global Milka creative duties http://www.campaignlive.co.uk/news/1038360/Crispin-Porter-+-Bogusky-wins-global-Milka-creative-duties/?DCMP=ILC-SEARCH
  14. ^ "On the Spot: Sally Hogshead". Advertising & Branding. ADWEEK. Retrieved 20 December 2013. 
  15. ^ Kiley, David (2006-05-22). "The Craziest Ad Guys In America". BusinessWeek. Retrieved 2007-09-21. 
  16. ^ "Microsoft debuts Seinfeld and Gates ad on US TV". Brand Republic. September 5, 2008. Retrieved 2008-09-05.  |first1= missing |last1= in Authors list (help)
  17. ^ Windows Upgrade Helps Microsoft to a Record Quarter. New York Times http://www.nytimes.com/2010/07/23/technology/23soft.html?_r=1&src=busln
  18. ^ People and Accounts of Note, The New York Times http://www.nytimes.com/2010/03/22/business/media/22adnewsletter3.html
  19. ^ Crispin Porter Makes Top Creative Andrew Keller New CEO:Hicks Transitions to Role as Vice Chairman. AdAge http://adage.com/agencynews/article?article_id=146727
  20. ^ Book of Tens: Agencies of the Decade, Advertising Age, December 2009 http://adage.com/article?article_id=141055
  21. ^ 2008 Agency of the Year: Crispin Porter + Bogusky
  22. ^ [U.S. AOY: Crispin Porter + Bogusky http://www.adweek.com/aw/content_display/special-reports/agency-of-the-year/e3i17e8d113d82a5300eccec3e0ce456ad7]
  23. ^ http://www.canneslions.com/work/special/index.cfm?entry_type=102

External links[edit]