Crispin Porter + Bogusky
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Crispin Porter + Bogusky, a member of publicly-traded MDC Partners (MDCA)[1], is an advertising agency that currently employs around 1000 people.
The agency is headquartered in Miami, Florida, with a growing "co-headquarters" in Boulder, Colorado and additional offices in Santa Monica and London.[2] CP+B Europe[3] opened its doors in June, 2009 after acquiring Swedish agency Daddy, based in Gothenburg, Sweden. CP+B experienced rapid growth in the late 1990s and early 2000s, achieving notoriety on the strength of work for Burger King, BMW MINI, and anti-smoking campaign TheTruth.com.[4]
The agency’s client list includes Burger King, Coke Zero, Microsoft,[5] Microsoft Windows Phone[6], American Express OPEN, Best Buy, Geek Squad, Guitar Hero, Brammo, Domino's and Gap. [7]
As an agency, they are known for using viral marketing techniques, including the Burger King Subservient Chicken campaign.[8] In September 2008 the agency created a high profile television spot for Microsoft featuring Jerry Seinfeld and Bill Gates [9] which was such a resounding flop that they rushed to pull the ads from the airwaves, attracting an embarrassing amount of media attention.[10] The 'I'm a PC' campaign that followed fought back against Apple's Mac vs. PC campaign with moderate success.[11]
On December 15, 2008, Crispin Porter was named Creativity's agency of the year. [12] They were also named Adweek's 2008 U.S. Agency of the year. [13]
In April 2008, a Crispin Porter advertisement for Burger King's "Texican burger" was pulled from the air after causing an international uproar over alleged insults to Mexico.[14][15]
[edit] References
- ^ "Our Partners" MDC Partners
- ^ Crispin Porter acquires texturemedia http://denver.bizjournals.com/denver/stories/2008/06/16/daily42.html
- ^ Crispin Porter + Bogusky Ventures Into Europe http://online.wsj.com/article/SB124467690175504147.html
- ^ Underwood, Ryan (April 2005). "Ruling The Roost". Fast Company. http://www.fastcompany.com/magazine/93/roost.html. Retrieved 2007-09-21.
- ^ "Hello again, I’m Vista: Microsoft hires a hot ad agency in an effort to improve its image". The Economist: pp. 61, 64. 2008-08-09. ISSN 0013-0613. http://www.economist.com/business/displaystory.cfm?story_id=11893691. Retrieved 2008-08-13.
- ^ [Microsoft Windows Phone Moves To Crispin http://www.adweek.com/aw/content_display/news/agency/e3i0b8d80b2eaaf4770a05a0111dd15f5bd]
- ^ [Gap Shift US Ad Account to Crispin Porter + Bogusky http://www.brandrepublic.com/Discipline/Advertising/News/942050/Gap-shifts-US-ad-account-Crispin-Porter---Bogusky/]
- ^ Kiley, David (2006-05-22). "The Craziest Ad Guys In America". BusinessWeek. http://www.businessweek.com/magazine/content/06_21/b3985001.htm?campaign_id=rss_magzn. Retrieved 2007-09-21.
- ^ "Microsoft debuts Seinfeld and Gates ad on US TV". Brand Republic. September 5 2008. http://www.brandrepublic.com/News/844150/Microsoft-debuts-Seinfeld-Gates-ad-US-TV/. Retrieved 2008-09-05.
- ^ Handley, Cassandra "Error Message: Are You Sure You Want to Quit this Ad Campaign?" Vanity Fair Sept. 19, 2008
- ^ [In Apple's Ad War, Microsoft Has Started To Fight Back http://www.nytimes.com/2009/08/30/business/media/30ad.html?_r=2&adxnnl=1&partner=MARKETWATCH&pagewanted=all&adxnnlx=1251630610-CPaCYVk78hMX5QInd9QXQw]
- ^ 2008 Agency of the Year: Crispin Porter + Bogusky
- ^ [U.S. AOY: Crispin Porter + Bogusky http://www.adweek.com/aw/content_display/special-reports/agency-of-the-year/e3i17e8d113d82a5300eccec3e0ce456ad7]
- ^ Lippert, Barbara "Burger King's Double Whopper: Should BK be getting grilled for its SpongeBob and Texican-burger ads?" AdWeek April 15, 2009
- ^ "Burger King 'Little Mexican' Ad Slammed in Spain" FoxNews April 14, 2009
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