"Day 'n' Nite" (listed as "Day 'n' Nite (Nightmare)" on the tracklist of Man on the Moon: The End of Day) is a song by American hip hoprecording artistKid Cudi. The song was written and produced by Kid Cudi, alongside his longtime collaborator and friend, Dot da Genius. It was released on February 5, 2008, as Cudi's commercial debut single, but had initially leaked in December 2007, and was featured on several blogs in mid-November 2008. The single, which was included on his 2008 mixtape A Kid Named Cudi, also serves as the lead single from his debut studio album Man on the Moon: The End of Day (2009). The song has so far sold over 2,000,000 digital downloads in the United States. In 2012, in an interview with Complex Magazine, Kid Cudi revealed that "Mind Playing Tricks on Me" by The Geto Boys inspired him to write and record "Day 'n' Nite", saying: "My Mind Playing Tricks On Me is my favorite song in the world. I love it so much I wanted to make my own version of it. And then 'Day 'N' Nite' came out of it." The song peaked at number 3 on the U.S. Billboard Hot 100. It was ranked number 8 on complex.com best songs of the decade. It was also was ranked number 15 on the Best 25 Songs of 2009 list by Rolling Stone.
The song was remixed in June 2008, by Italianproduction duo Crookers, titled "Day 'n' Nite (Crookers Remix)" and was released as a single in the UK on January 12, 2009. The Crookers Remix was a commercial success, peaking at number 2 on the UK Singles Chart and entering within the top 20 in various European charts.
The single was released February 5, 2008, as a digital download. It was released prior to Kid Cudi's signing to the GOOD Music label. The song initially appeared on Cudi's first project, a mixtape titled A Kid Named Cudi (2008).
Italian DJ duo Crookers, remixed "Day n' Nite", with a digital release also through Fool's Gold Records. The remix received mass popularity throughout the European continent. It was song of the week on Belgian radio station Studio Brussel. A video was released for this version of the song that Cudi expressed displeasure with and it was released without his permission. He issued an explanation on his blog and asked that all bloggers remove the video from their blogs. The Crookers remix debuted at #2 in the United Kingdom, being beaten off the top spot by Lady Gaga's "Just Dance" having retained its position for 3 weeks. The Crookers remix is often played during his concerts, as a continuation of the original version. The remix won an award at the Beatport Music Awards of 2009 for 2007 tracks under the category Best Indie Dance / Nu Disco track of 2007.
There were three music videos made for Day 'n' Nite. The first, a pop art style video, was directed by the French director So-Me who previously worked on music videos with a similar style such as Justice's "D.A.N.C.E." and Kanye West's "Good Life". The pop art music video was produced by Imetrages and also features a brief cameo appearance from Travis Barker. It features Cudi walking around Los Angeles doing a variety of mundane activities such as getting a slice of pizza, grocery shopping, or visiting a bar, but the overlay of graphic colors on top of the actual video disguises or transforms the daily scene into one of fantasy. These fantasized versions of reality reference the film The Wizard of Oz and later manifest Cudi's desire to perform music; ultimately they play on the song's theme of the "lonely stoner" whose quotidian existence transforms because of his ability to "free his mind." The video features interior and exterior shots of Los Angeles bar, The Smogcutter (located on Virgil) and the somewhat iconic video game arcade, "Family Arcade" (located on Vermont in Hollywood).
The second version was made specifically for The Crookers remix of the song. It showcases Cudi as an employee at a typical British corner shop called "Day 'n' Nite", with a reference that he smoked marijuana after his manager left him with the keys. Throughout the video, Cudi hallucinates, such as women taking off their clothes, or dancing for him. A minor joke in the beginning is the manager character mispronouncing the name Budi (Cudi's character). This may be a reference to the popular media confusion regarding the pronunciation of "Cudi", as many people pronounced it "Kid Cooty" when he first emerged. Curiously, all products are British and pricing on the shelves is in pounds Sterling but pricing on labels behind the till are in Dollars. The police woman is also in an American police uniform.
The music video ranked at number 10 on BET's Notarized: Top 100 Videos of 2009 countdown. It has received over 89 million views on YouTube.
The third video that was released (also for The Crookers remix) was actually shot before the others in 2008 by New York directing duo, BBGUN. The video was made before Cudi was signed with Universal Motown on a budget of $250. It was BBGUN's directorial debut and was premiered on Pitchfork on September 9, 2009.