Dingo Flour sign
The mill is in a complex known as the Great Southern Roller Flour Mills Limited. On the site (which dates from 1922) are silos, an office and laboratory and other buildings.
The Heritage Council of Western Australia says: “…the place has a landmark quality with strong vertical proportions, height and massing of the mill and silo structures, the Dingo Flour brand image, and the Norfolk Island Pine; the place has been commonly referred to as ‘Dingo Flour Mill’ for many years, showing the impact of the symbol, and has developed its own set of myths, including that it was painted by Alan Bond, demonstrating that the ‘dingo’ contributes to the community’s sense of place…”  The mill was designed by architect J.F. Allen, of Allen and Nicholas, and the office building was designed by Powell, Cameron & Chisholm Architects. The sign and the rest of the site was heritage-listed in 2008.
The dingo logo was painted by artist Les Nash in 1940 for £40. It is about four storeys high. It was painted over during World War II, but its outlines were still faintly visible. Refugees and migrants coming to Fremantle saw the sign, and it remains a useful reference point for boaters and anglers. It was most recently re-painted in March 2001. In 2010 the flourmill was renovated, and the dingo now gets re-painted every month.
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- "Register of Heritage Places, permanent entry, database number 03645". Heritage Council of Western Australia. Retrieved 2009-01-05.
- Adam Boyd - paints Red Dingo on PICA roof as a spoof on the story that Alan Bond began his career painting the dingo logo on the Dingo Flour silo at Fremantle Daily news (Perth,W.A.), 13 October 1989, p.1,
- Beatrice Thomas (25 October 2008). "Landmark dingo mill poised for state heritage list". The West Australian.