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Dutch Design Week

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Dutch Design Week
NicknameDDW
GenreDesign Festival, Exhibition
FrequencyAnnually
Location(s)Eindhoven
Inaugurated2002
Previous event2021
Next event21-30 October, 2022
Participants2600
Organized byDutch Design Foundation
Websitehttps://ddw.nl
Dutch Design Week logo of 2007

Dutch Design Week (also known as DDW) is the largest annual design event in Northern Europe. It presents work and concepts from more than 2,600 designers to more than 355,000 visitors from home and abroad. Hosted in Eindhoven, Netherlands, the event is about Dutch design. The event takes place around the last week of October and is a nine-day event with exhibitions, studio visits, workshops, seminars, and parties at many venues dispersed throughout the city.

Due to its industrial character, hosting companies like Philips, Philips Design and DAF, Eindhoven sets itself the goal to become the national industry- and design capital. Also, hosting the Design Academy Eindhoven and the Eindhoven University of Technology, the city produces a profound bases for innovation. In order to communicate these outcomes, the Dutch Design Week is organized.

The initiative started twelve years ago as a non-commercial fair where design, industry and business could talk to each other on 'neutral' ground. Since then, the event grew rapidly each year, to 355,000 visitors in 2018.

The DDW consists of around 120 venues. The main venues during the event are among others the Klokgebouw (Strijp-S), Design Academy Eindhoven and the Faculty of Industrial Design at the Eindhoven University of Technology, where successful and well-visited expositions are organized.

Whereas the main goal remains to create a non-commercial event, many conflicts of interest and the rapid growth did contribute to a more commercial approach since 2007.

Pop venue Effenaar and classical music venue Muziekgebouw Frits Philips both organize the musical program DDW Music around the festival with live performances as well as exhibitions related to experimental musical instruments, sound art and sound installations.

Dutch Design Week 2020 was an online-only event. A digital festival, initially planned to work alongside a programme of studio tours and socially distanced activities, became the centrepiece of the festival as all physical events had been cancelled due to a rise in coronavirus cases in the city.[1]

Theme

Since the 2012 edition Dutch Design Week picks a yearly theme overarching the entire week.

Dutch Design Week themes
Year Theme
2012 Enter a Brave new World
2013 Now Future
2014 UP
2015 What if...
2016 The Making of
2017 Stretch
2018 If not us, then who?
2019 If not now, then when?
2020 The New Intimacy
2021 The Greater Number

Ambassadors

Since 2009 Dutch Design Week picks multiple ambassadors from the field who are advocates of Dutch Design

Dutch Design Week Ambassadors
Year Ambassadors
2009 Leonne Cuppen
2010 Roland Bird, Marijn van der Poll
2011 Miriam van der Lubbe, Bruno Ninaber van Eyben
2012 Robert Bronwasser, Joost van Bleiswijk, Kiki van Eijk
2013 Daan Roosegaarde, Piet Hein Eek
2014 Scholten & Baijings, Arne Hendriks
2015 Makkink & Bey, Koert van Mensvoort
2016 Maarten Baas & Bas van Abel
2017 Marcus Fairs, Winy Maas, Lonny van Ryswyck, Nadine Sterk
2018 Ravi Naidoo, Wendy Plomp, Laurens van den Acker
2019 Stefano Boeri, Alice Rawsthorn, Jalila Essaïdi, Lonneke Gordijn, Ralph Nauta
2020 Lideweij Edelkoort, Sabine Mercelis, Sean Carney
2021 Floris Alkemade, Natsai Audrey Chieza, Christien Meindertsma

See also

References

  1. ^ Ravenscroft, Tom (30 September 2020). "Dutch Design Week 2020 forced to take "unbelievably painful" decision to cancel physical shows". Dezeen. Retrieved 26 October 2020.