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Frieze Art Fair

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Frieze Art Fair under construction in Regent's Park, in 2009.

Frieze Art Fair is an international contemporary art fair in London, New York, and Los Angeles.[1] Frieze London takes place every October in London's Regent's Park. In the US, the fair ran on New York's Randall's Island from 2012–19 and in 2021 was held in the Shed at Hudson Yards,[2] with its inaugural Los Angeles edition taking place February 2019.[3][4]

The London edition normally has about 160 exhibitors in Frieze. It is held over four days in a 40,000SqM tent. There is a simultaneous Frieze Masters event showing older work with about 130 exhibitors, and a temporary sculpture park. In 2021 stand rental was £524 per sqM.

Background

The fair was launched by Amanda Sharp and Matthew Slotover, the founders of frieze magazine.

Although staged for the purpose of selling work, out of its 68,000 visitors[5] it was suggested in 2006 that 80% attend purely to spectate.[6] The fair also commissions artist projects and holds a programme of talks. The galleries who apply each year are selected by gallerists who participate at Frieze, according to specific criteria.[7]

Frieze Art Fair released sales figures following the first three fairs. However, Sharp and Slotover came to regard such results to be misleading and inaccurate, as many sales are completed post-fair, and many galleries choose to keep their sales figures private. From 2006 the fair has not released sales figures.[5]

In 2010, Matthew Slotover, co-founder of the fair, debated whether "art fairs are about money" with Louisa Buck, Matthew Collings, and Jasper Joffe for the motion and against the motion Norman Rosenthal, Richard Wentworth, Matthew Slotover.[8] Joffe claims that his criticisms of Frieze Art Fair led to his work being banned from the fair in 2010.[9]

In May 2011, Slotover and Sharp announced the launch of two new art fairs – Frieze New York, and Frieze Masters.[10]

Since the mid-2000s, auction houses Christie's, Sotheby's and Phillips have expanded their mid-season contemporary sales that coincided with Frieze London.[11]

Fairs

Frieze Art Fair 2003

  • Space hire was £180 per meter.
  • The fair's income was £990,000 from 5,500 square meters (2,250 rentable).
  • Sales were £20 million.
  • There were 124 galleries.
  • There were 27,700 visitors.[12]
  • non-profit programme Frieze Projects initiated with Polly Staple as curator.

Frieze Art Fair 2004

  • The fair's income from galleries was £1.5 million from 8,000 square meters (4,000 rentable).
  • Sales were £26 million.
  • There were 150 galleries.
  • There were 42,000 visitors.
  • Public admission price was £12.
  • There were over 1,000 gallery applications for places.
  • Booths were 24–120 square meters.
  • The fair was sponsored by Deutsche Bank AG.
  • US galleries included Gagosian, Zach Feuer Gallery Matthew Marks and Barbara Gladstone.
  • British galleries included White Cube, Lisson Gallery and Victoria Miro Gallery.
  • European galleries included Hauser & Wirth.
  • Galleries came from Beijing, Melbourne, Moscow and Auckland.[12]

Frieze Art Fair 2005

Frieze Art Fair 2006

  • The fair was 12–15 October 2006.
  • There was a preview on 11 October 2006.
  • Mika Rottenberg wins the Cartier Award 2006

Frieze Art Fair 2007

Dog Breeder by Andrew Litten, exhibited during Frieze Art Fair 2007

Frieze Art Fair 2008

  • The fair was 16–19 October 2008.
  • Ticket prices for public entry cost between £15 and £25.
  • The fair featured talks by speakers including Carsten Holler, Yoko Ono, and Cosey Fanni Tutti
  • The winner of the Cartier Award 2008 was Wilfredo Prieto.

Frieze Art Fair 2009

  • The fair was 15–18 October 2009
  • Over 1000 artists showcased, 60,000 visitors, 165 galleries from 30 countries[15]
  • Curators: Daniel Baumann and Sarah McCrory; the Fair included work by Stephanie Syjuco, Monika Sosnowska, Per Oskar Leu, Ryan Gander, Kim Coleman and Jenny Hogarth[16]
  • The sculpture park included work by Paul McCarthy and Vanessa Billy[17]
  • The winner of the Cartier Award 2009 was Jordan Wolfson.

Frieze Art Fair 2010

Frieze Art Fair 2011

Frieze Masters' sign, 2014. Held by coincidence near the site of the long gone Master of Regent's Park's house.

Frieze Art Fair 2012

  • The fair was 11–14 October 2012
  • Also the first year for the Frieze Masters and Frieze New York editions.
  • Featured 175 leading international contemporary galleries and over 1,000 artists
  • Frieze Projects is curated by Sarah McCrory with work by Thomas Bayrle, Aslı Çavuşoğlu, DIS, Grizedale Arts / Yangjiang Group, Joanna Rajkowska.
  • The winner of the Emdash Award 2012 was Cécile B. Evans.

Frieze Art Fair 2013

  • Held from 17 to 20 October.
  • Featuring 152 galleries from 30 countries.
  • 70,000 people attended the fair.
  • Pilvi Takala received the Emdash Award 2013
  • Nicola Lees becomes Frieze Projects curator

Frieze Art Fair 2014

  • Held 15–18 October.
  • 47,000 visitors
  • 162 participating galleries from 25 countries
  • Mélanie Matranga won the inaugural Frieze Artist Award 2014

Frieze Art Fair 2015

The fair was on 14 to 17 October.

  • 164 galleries from 27 different countries participated.
  • 55,000 was the number of visitors this year.
  • Rachel Rose won the Frieze Artist Award 2015

Frieze New York 2016

In 2016, David Horvitz hired a pickpocket to place sculptures in the pockets of attendees of the annual Frieze Art Fair. This was part of “Frieze Projects” a program of 6 commissioned interactive activities at the fair. Said Horvitz, “Imagine how much money is concentrated there, among collectors and galleries—and then there’s this person walking around who’s basically a trained thief,” [18]

Frieze Art Fair 2017

  • Held 5–8 October[19]

Frieze Art Fair 2018

  • Held 4–7 October
  • Camden Arts Centre Emerging Artist Prize at Frieze won by Wong Ping [20]

Frieze Art Fair 2019

  • Regents Park 3–6 October
  • 160 exhibitors from 36 countries
  • 40,000 sq m

[21]

Frieze Los Angeles 2019

  • Inaugural Los Angeles Edition[22]
  • Held 15–17 February
  • Presented at Paramount Pictures Studios[23]

Frieze New York 2020

  • Cancelled in light of global health concerns regarding COVID-19 (coronavirus)[24]

Frieze Art Fair 2021

  • Held 13–17 October in Regents Park.
  • 159 exhibitors.
  • £524 per sq. m, £241-£338 per sq. m in Focus [25]

Frieze Masters Art Fair 2021

  • Held 13–17 October in Regents Park
  • 132 exibitors
  • £631 per sq. m [25]

Frieze New York 2021

  • The Shed Manhattan
  • May 5–9
  • 64 exhibitors
  • Admission $55-$265[26][27][28]

Frieze Sculpture Park

The Frieze Sculpture Park has been curated since 2012 by Clare Lilley of Yorkshire Sculpture Park,[29] with historic pieces joining the contemporary collection.

Outset / Frieze Art Fair Fund to benefit the Tate Collection

Main article: Outset Contemporary Art Fund

Outset Contemporary Art Fund was founded by Candida Gertler and Yana Peel in 2003 as a philanthropic organisation dedicated to supporting new art. The charitable foundation focuses on bringing private funding from its supporters and trustees to public museums, galleries, and art projects. In 2003, Outset established the world's first acquisitions fund connected to an art fair. This ongoing collaboration with Tate and Frieze proved to be a cornerstone in the foundation's programme of institutional acquisitions.

See also

Notes and references

  1. ^ "Frieze Fairs | Frieze". frieze.com. Retrieved 31 January 2019.
  2. ^ Bernstein, Jacob (8 May 2021). "The Art Party Circuit Comes Roaring Back at Frieze New York" – via NYTimes.com.
  3. ^ "Frieze New York". friezenewyork.com. Archived from the original on 27 June 2013. Retrieved 16 April 2018.
  4. ^ "Frieze Launches New Fair in Los Angeles". frieze.com. 10 September 2018. Retrieved 31 January 2019.
  5. ^ a b "Frieze Art Fair | About". friezeartfair.com. Archived from the original on 15 October 2007. Retrieved 15 January 2022.
  6. ^ "With a View to Make More Profit", Financial Times, March 4, 2006
  7. ^ "FRIEZE LONDON". Artfairmag.
  8. ^ The Saatchi Gallery. "Debate: Art Fairs Are About Money Not Art". Saatchi-gallery.co.uk. Archived from the original on 4 January 2013. Retrieved 16 October 2010.
  9. ^ "Diary: Joffe's jokey picture falls flat with Frieze - Diary, People". The Independent. London. 13 October 2010. Retrieved 16 October 2010.
  10. ^ Jones, Jonathan (20 May 2011). "New Masters fair should end the classic art Frieze-out". The Guardian. Retrieved 21 February 2022.
  11. ^ Reyburn, Scott (7 October 2014). "Auction Houses Gear Up for Frieze Week". New York Times.
  12. ^ a b "Frieze Action" by Joe La Placa, artnet.com. Retrieved March 29, 2006.
  13. ^ "Frieze Show Puts the 'Art' into Party, The Guardian, October 23, 2005. Retrieved March 24, 2006.
  14. ^ "Time Really Is Money as Tate Coughs up £20,000 The Times, October 21, 2005. Retrieved March 24, 2006.
  15. ^ "Clear Evidence of Confidence at Frieze Art Fair 2009". Frieze. 20 October 2009. Archived from the original on 30 September 2011. Retrieved 23 October 2009.
  16. ^ Antonia Ward (October 2009). "Frieze Frame". Glass Magazine. Archived from the original on 17 July 2011. Retrieved 23 October 2009.
  17. ^ "The Frieze Art Fair, Sculpture Park". This is Tomorrow. 17 October 2009. Retrieved 23 October 2009.
  18. ^ Battaglia, Andy (5 May 2016). "At Frieze Art Fair, a Pickpocket Covertly Gives Instead of Takes". Wall Street Journal. Retrieved 16 April 2018 – via www.wsj.com.
  19. ^ Jonathan Jones, "Frieze 2017: Judas, Bourgeois and Mary Beard storm the hyper-capitalist hothouse". The Guardian, 4 October 2017. Accessed 4 October 2017
  20. ^ "Winner Announced - Camden Arts Centre Emerging Artist Prize at Frieze". 3 October 2018. Retrieved 11 October 2018.
  21. ^ https://www.vogue.co.uk/arts-and-lifestyle/article/everything-to-know-about-frieze-london-2019, Archived 24 January 2022 at the Wayback Machine
  22. ^ Vankin, Deborah (23 January 2019). "At Frieze Los Angeles, the art fair goes Hollywood". Los Angeles Times. Retrieved 31 January 2019.
  23. ^ Douglas, Sarah (22 February 2018). "Frieze Announces February 2019 Los Angeles Fair at Paramount Studios". ARTnews. Retrieved 31 January 2019.
  24. ^ "Frieze New York Has Been Cancelled Due to the Coronavirus Crisis, Becoming the City's First Major Market Event to Be Called Off". artnet News. 18 March 2020. Retrieved 30 March 2020.
  25. ^ a b "Vaccines? Negative tests? Frieze is back in town, here is everything you need to know before you go". The Art Newspaper - International art news and events. 6 October 2021.
  26. ^ "Vision & Justice Project at the core of Frieze New York 2021". FAD Magazine. 12 May 2021.
  27. ^ Sutton, Benjamin (10 May 2021). "What Sold at Frieze New York 2021". Artsy.
  28. ^ "The Return of the Art Fair". The New Yorker. 14 May 2021.
  29. ^ "Yorkshire Sculpture Park". Archived from the original on 10 January 2014. Retrieved 10 January 2014.
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