Bettman in 2007.
|Born||Gary Bruce Bettman
June 2, 1952
Queens, New York City
|Occupation||Commissioner of the National Hockey League|
Gary Bruce Bettman (born June 2, 1952) is the commissioner of the National Hockey League (NHL), a post he has held since February 1, 1993. Previously, Bettman was a senior vice-president and general counsel to the National Basketball Association (NBA). Bettman is a graduate of Cornell University and New York University School of Law.
Under Bettman, the NHL has seen rapid growth of league revenues, from $400 million when he was hired to over $3.0 billion in 2010–11. He also oversaw the expansion of the NHL's footprint across the United States, with six new teams added during his tenure, bringing the NHL to 30.
However, Bettman's tenure in the NHL has been controversial. He has often been criticized for attempting to "Americanize" the game, and expanding the league into non-traditional hockey markets such as the American South at the expense of the more traditional markets in Canada and the Northern United States. Bettman was also a central figure of three labor stoppages, including the 2004–05 NHL lockout that saw the entire season canceled. These controversies have made him unpopular with many fans around the league.
Education and family
Bettman was born in Queens, New York. He studied Industrial and Labor Relations at Cornell University in Ithaca, New York, where he was a brother of the Alpha Epsilon Pi Fraternity, and graduated in 1974. After receiving a Juris Doctor degree from New York University School of Law in 1977, Bettman joined the New York City law firm of Proskauer Rose Goetz & Mendelsohn.
Bettman is Jewish and lives with his wife, Shelli, and their three children Lauren, Jordan, and Brittany. He is a resident of Saddle River, New Jersey. Half brother Jeffrey Pollack was the Commissioner of the World Series of Poker.
Bettman joined the National Basketball Association in 1981, serving mainly in the marketing and legal departments. Bettman rose to third in command of the NBA, spending many years as the league's general counsel and senior vice president. Bettman played a key role in the development of the soft salary cap system implemented and agreed by the NBA in 1983, a system it continues to use today.
On February 1, 1993, Bettman began his tenure as the first commissioner of the National Hockey League, replacing Gil Stein, who served as the NHL's final president. The owners hired Bettman with the mandate of selling the game in the U.S. market, ending labor unrest, completing expansion plans, and modernizing the views of the "old guard" within the ownership ranks.
Expansion and relocation
When Bettman started as commissioner, the league had already expanded by three teams to 24 starting with the 1991–92 season, and two more were set to be announced by the expansion committee: the Florida Panthers and Mighty Ducks of Anaheim, who would begin play in 1993–94. Led by Bettman, the league focused expansion and relocation efforts during the rest of the 1990s on the American South, working to expand the league's footprint across the country. The Nashville Predators (1998), Atlanta Thrashers (1999), Minnesota Wild (2000) and Columbus Blue Jackets (2000) completed this expansion period, bringing the NHL to 30 teams. In addition, four franchises relocated during the 1990s under Bettman: The Minnesota North Stars to Dallas (1993), the Quebec Nordiques to Denver (1995), the Winnipeg Jets to Phoenix (1996) and the Hartford Whalers to North Carolina (1997).
This move towards Southern markets was heavily criticized as well, however, with fans in Canada and the Northern United States lamenting the move away from "traditional hockey markets." Critics have also accused Bettman of having an "anti-Canadian" agenda, citing the relocation of the franchises in Quebec City and Winnipeg and his apparent refusal to help stop it, along with the aborted sale of the Nashville Predators in 2007 to interests that would have moved the team to Hamilton, Ontario. Jim Balsillie accused Bettman of forcing the Predators to end negotiations with him to purchase the team. Bettman was satirized in this vein as the character "Harry Buttman" in the 2006 Canadian movie Bon Cop, Bad Cop.
However, Bettman also championed the Canadian assistance plan, a revenue sharing agreement that saw American teams give money to help support the four small-market Canadian teams – Calgary, Edmonton, Ottawa, and Vancouver – throughout the late 1990s and early 2000s.
The results of expanding to Southern markets has been mixed. There has been in fact significant growth in the sport of hockey at the grassroots level with children in the U.S. South playing the game in increasing numbers. And Southern teams like the Anaheim Ducks, Carolina Hurricanes, Dallas Stars, and Tampa Bay Lightning have been successful on the ice and have won the Stanley Cup.
However, some of these Southern teams have not been as successful. The Phoenix Coyotes eventually filed for bankruptcy in May 2009 after incurring several hundred million dollars of losses since their 1996 move from Winnipeg. Under Bettman, the league then took control over the team later that year in order to stabilize the club's operations and then resell it to a new owner who would be committed to stay in the Phoenix market. However, Bettman and the NHL still have not finalized a deal with any new owner for the sale of the Coyotes. Complicating matters is the Goldwater Institute, a taxpayer advocacy group, who is threatening to sue if any deal involves the sale of bonds by the City of Glendale to subsidize the potential new owner. Keeping the team afloat for now is the City of Glendale itself: after paying $25 million for the 2010–11 season to the NHL, another agreement was reached for the city to pay another $25 million to the league keep the Coyotes at Jobing.com Arena for the 2011–12 season.
After joining the league in 1999, the Atlanta Thrashers suffered financial losses and ownership struggles, while only appearing in the playoffs just once. They were eventually sold to True North Sports and Entertainment in 2011, who then relocated the team to Winnipeg, a stark reversal of the league's attempts to expand into the Southern markets.
Although Bettman was tasked with putting an end to the NHL's labor problems, the league has none-the-less locked out its players three times during Bettman's tenure. The 1994–95 lockout lasted 104 days, causing the season to be shortened from 84 to 48 games. A key issue during the lockout was the desire to aid small market teams. Led by Bettman, the owners insisted on a salary cap, changes to free agency and arbitration in the hopes of limiting escalating salaries, the union instead proposed a luxury tax system. The negotiations were at times bitter, with Chris Chelios famously issuing a veiled threat against Bettman, suggesting that Bettman should be "worried about [his] family and [his] well-being", because "Some crazed fans, or even a player [...] might take matters into their own hands and figure they get Bettman out of the way."
Last-ditch negotiations saved the season in January 1995. And while the owners failed to achieve a full salary cap, the union agreed to a cap on rookie contracts; changes to arbitration and restrictive rules for free agency that would not grant a player unrestricted free agency until he turned 31. The deal was initially hailed as a win for the owners.
As a result, on September 15, 2004, Bettman announced that the owners again locked the players out prior to the start of the 2004–05 season. Five months later, Bettman announced the cancellation of the entire season:
"It is my sad duty to announce that because a solution has not yet been attained, it is no longer practical to conduct even an abbreviated season. Accordingly, I have no choice but to announce the formal cancellation of play."
The NHL became the first North American league to cancel an entire season because of a labor stoppage.
As in 1994, the owners' position was predicated around the need for a salary cap. In an effort to ensure solidarity amongst the owners, the league's governors voted to give Bettman the right to unilaterally veto any union offer as long as he had the backing of just eight owners. The players initially favored luxury tax system, and a 5% rollback on player salaries — later increased to 24 percent. As the threat of a canceled season loomed, the players agreed to accept a salary cap, but the two sides could not come to terms on numbers before the deadline expired.
Following the cancellation of the season, negotiations progressed quickly, as a revolt within the union led to National Hockey League Players Association president Trevor Linden and senior director Ted Saskin taking negotiations over from executive director Bob Goodenow. Goodenow would resign from the NHLPA in July 2005. By early July, the two sides had agreed to a new collective bargaining agreement. The deal featured a hard salary cap, linked to a fixed percentage of league revenues, a 24% rollback on salaries, and free agency beginning after seven years of service. After being panned as one of the worst managers in business in 2004 for canceling the season, Bettman was lauded as one of the best in 2005 for his role in bringing "cost certainty" to the NHL.
Bettman quickly accomplished one of his stated goals, signing a five-year, $155 million deal with the Fox Broadcasting Company to broadcast NHL games nationally beginning in the 1994–95 season. The deal was significant, as a network television contract in the United States was long thought unattainable during the presidency of John Ziegler. The Fox deal is perhaps best remembered for the FoxTrax puck, which while generally popular according to Fox Sports, generated a great deal of controversy from longtime fans of the game.
Canadians were also upset as the league gave preference to Fox ahead of CBC for scheduling of playoff games, as Pat Hickey of the Montreal Gazette wrote that the schedule was "just another example of how the N.H.L. snubs its nose at the country that invented hockey and its fans." The controversy repeated itself in 2007, as CBC was once again given second billing to Versus' coverage of the playoffs.
Despite falling ratings, Bettman negotiated a five-year, $600 million deal with ABC and ESPN in 1998. It was the largest television contract the NHL ever signed. The $120 million per year that ABC and ESPN paid for rights dwarfed the $5.5 million that the NHL received from American national broadcasts in 1991–92.
The NHL's television fortunes faded after the ABC/ESPN deal. In 2004, the league could manage a revenue sharing deal with only NBC, with no money paid up front by the network. Also, coming out of the lockout, ESPN declined its $60 million option for the NHL's cable rights in 2005–06. While wishing to retain the NHL, it stated the cost was overvalued. However, Bettman was able to negotiate a deal with Comcast to air the NHL on the Outdoor Life Network channel, which was later renamed Versus in 2006. The three-year deal was worth $207.5 million. Bettman has been heavily criticized for the move to Versus, as detractors have argued that the league has lost a great deal of exposure since moving to the much smaller network. The TV deal with Versus was later extended through the 2010-11 season.
In January 2011, Comcast officially acquired NBC Universal, and then in April of that year Bettman negotiated a new 10-year deal with the merged media company, worth nearly $2 billion dollars. Comcast/NBC also announced that both Versus and NBC would increase its number of games. In signing this new TV deal, Bettman rejected offers from ESPN and others. Reaction to this new TV deal was mixed, noting that the NHL still lacks the exposure that ESPN can provide, while at the same time acknowledging that ESPN might not devote as much attention and promotion as Comcast/NBC would since the former is committed to various other sports properties. Comcast/NBC then renamed Versus as the NBC Sports Network on January 2, 2012.
XM Satellite Radio
Bettman hosts an hour-long weekly radio show on NHL Home Ice (XM 204). The show provides fans with an opportunity to speak directly with the commissioner and voice any questions, comments, or concerns related to ice hockey.
For the 2008-09 season, Bettman was paid $7.23 million by the NHL, of which $5,529,490 was his base salary. His salary has been increasing. It was $3.77 million prior to the 2004-05 lockout.
Bettman's controversial decisions, as well as presiding over three labor stoppages, have made him unpopular among many NHL fans. He is regularly booed in various arenas around the league, ranging from his appearances at the yearly NHL Entry Draft to his annual presentation of the Stanley Cup to the league champion at the end of every season. When asked if the booing ever bothers him, Bettman said, "Not doing this job, no. You're always going to have critics. What I've always told people: If I take the ice and it's completely silent, then I'll know I'm in trouble."
In another interview, he replied that he says to himself, "You know what, [the fans] got an opinion. We may not agree on everything, but they care, and I'll take that." Still, writers such as Adam Proteau of The Hockey News and James O'Brien of NBC Sports' Pro Hockey Talk have advocated that someone else should hand out the Cup instead of Bettman so that the incessant booing does not spoil the ceremony.
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|National Hockey League Commissioner
(titled NHL President prior to 1993)