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Sam Hall
Nationality British
Education Goldsmiths College, University of London
Occupation Radio and television presenter DJ
Years active 2004–present
The Selector

Goldierocks (Samantha Louise Hall) (born 30 October) is a British DJ, presenter, journalist and producer.


Sam Hall, better known as Goldierocks, was born in Guildford, Surrey. She is an only child. Samantha studied at St Nicholas School for girls in Fleet, Hampshire and Farnborough Sixth Form College before moving to London when she was nineteen to study a BA Hons in Drama & Theatre Arts from Goldsmiths College (University of London).

She first went on tour at 16, when she discovered her passion for live music and performance, instigating her career in music journalism.

Samantha now lives in North London.[1]

Radio Broadcaster[edit]

Goldierocks presents the weekly global radio show The Selector (July 2009–present) made on behalf of the British Council by Folded Wing .[2]

With an audience estimated to be in excess of 4 million listeners, The Selector is syndicated to 34 countries around the world including Mexico, China, Colombia, Israel, Poland, Malawi, Hungary, Indonesia, Bulgaria & Turkey. In the UK the show is broadcast on NME Radio every Friday from 18:00 to 20:00 GMT.

The Selector has received critical acclaim amongst UK and international press with The Sunday Times citing the show as “more irresistible as the best of John Peel... the country’s coolest radio show”.[3] The Evening Standard saying “she could be the most influential woman in pop”, and The Guardian saying she is responsible for “bringing cutting-edge music from the British underground to the rest of the world.”[4]

Sam Hall is a cover DJ for BBC Radio 1. Having covered for Dev on ‘Early Breakfast’ several times in 2011.[5]

She also hosts a Friday late night specialist dance show ‘Selector After Dark’ on Mexico’s Ibero FM, China’s Loop FM & Warsaw’s Roxy FM (2010–present)

Sam’s weekly radio show ‘The Selector’ is broadcast on British Airways inflight entertainment where she has also appeared as a music critic on the ‘Highlife’ inflight radio show.

She has made guest appearances on Nihal’s BBC Radio1 review show and BBC 5live as a music panelist (2011). Plus guest presented on Diesel U Music Radio (2008) and Big Brother’s Big Ears. (2009). She’s completed guest DJ mixes on endless radio shows including Loose Cannons show on KISS FM & Eddy Temple-Morris on Xfm.[6]

She had done voice over work for LOVEfilm, Brit Awards (UK national commercial network), Kiss FM, Malibu, NME, Orange.


Sam first started DJing (2004–present) at Rockfeedback’s showcase club nights in London,[7] where she soon gained notoriety for her theatrical and energized DJ appearances with Timeout London saying her live shows had “more personality than a Big Brother house”. She quickly became popular and started performing across the city and abroad and now is one of the most hardworking DJs in UK. Playing out to audiences in their thousands at festivals, clubs and private exclusive events nationwide and abroad.

Significant shows to note include the closing parties of Ibiza Rocks, Glastonbury’s East Dance Stage, the igloo disco at Snowbombing in Austria, headlining Lake of Stars Festival in Malawi Southern Africa; Australia’s Gold Coast. SXSW music conference in Texas, a Soviet bunker club in Kazakhstan, The Monaco Grand Prix, The MTV European Music Video Awards & Shanghai Fashion Week. As well as exclusive private parties for Giorgio Armani, Madonna, Jade Jagger & Richard Branson plus warm up slots to Soulwax, The Chemical Brothers & DJ Mehdi.[8]

Goldierocks DJs in her own words a “unique blend of festival chic, bassy remix and wonky electro”. She is well known for her dramatic stage presence and crowd interaction: stage diving, climbing on her decks and crowd surfing. 2011 saw her perform to sold out stages at endless festivals including Creamfields, V, Leeds, Secret Garden Party, Bestival, Wakestock, Isle of Wight, T4 on The Beach, Glass Butter Beach, Latitude, Beach Break Live, O2 indigo, London Eye plus live dates in Albania, China, Africa, Monaco, Poland & Czech Republic.

Music by Goldierocks was included in the opening ceremony of the London 2012 Paralympics.[9]

TV Presenter[edit]

After the success of 2010, Sam was once again the presenter for as the official reporter for the Brit Awards 2011. Sam went behind the scenes interviewing the nominees & performing artists and got all the flirty gossip on the red carpet of the UK’s biggest music award ceremony. She interviewed huge global stars like Cee Lo Green, Meatloaf, Lily Allen, Dizzee Rascal, Temper Trap, Duran Duran and infamously persuaded Robbie Williams to pinch Kylie Minogue’s bottom.[10]

Summer of 2011 saw her on prime time TV as captain of the blue team for ‘Pop Up Pop Quiz’ on T4, Channel 4 and 4Music. PUPQ- a travelling pop trivia quiz show complete with inflatable set and guest stars. Hosted by Ricky & Melvin, the red team captain was Alice Levine. Guests included Amy Childs, Lethal Bizzle, various personalities from The Only Way Is Essex, Wretch 32, personalities from Hollyoaks and girl band Belle Amie.[11]

This followed on from the popularity of her 2010 urban music series ‘Boom TV’ on 4Music and Kiss TV. She presented alongside Twin B (BBC Radio 1Xtra) and MC Mr Midas. With guests including Professor Green, Roll Deep, N-Dubz and Bashy.

Sam co-presented the first 3 series of punk-rock show ‘Red Bull Bedroom Jam’ alongside Richie T (2009-2010). A live online music show searching for the best in unsigned talent, with a band performing a gig live from their bedroom across the country each week.

She hosted the pop editions of HMV ‘s ‘Next Big Thing’ (2010) and travelled the UK fronting ‘Xbox Reverb’ on Xbox Live. (2010). An interactive gig experience betweens bands and their fans featuring acts such as Pulled Apart By Horses, Dananananaykroyd, Ellie Goulding and Esser.

Goldierocks has made guest TV appearances on: Transmission Channel 4, Xbox Live, BBC Blast (BBC Three), Jack Wills Varsity Polo Coverage, Jack Wills Varsity Rugby Coverage, SXSW Texas Music Festival Coverage, After Party Warehouse Project, VBS.TV (Vice UK), TV for London Fashion Week.


Goldierocks most commonly works with Aaron Audio [1] (son of Grammy award winning Trevor Horn) on all production and remixes.[12]

Remixes to date include:

Goldierocks & Joyride have made a number of free mixtapes for Wakestock Festival, Virgin Maruissa Racing and Syndicate Wake Magazine amongst others.

Journalism & Public Speaking[edit]

Goldierocks started her career as a staff writer for Rockfeedback (2001) interviewing such artists at The Killers, Ash and Melissa Auf Der Maur.

Since then she had a monthly Goldierocks column in Spill and UP Magazine throughout 2004 and 2005. She’s written guest articles for Music Week, Logo, the beauty pages, NME, The Pix, fashion zine Phamous 69, official Glastonbury blogger for BEAT show on Bebo (2009) and Tamsin Blanchard's “Green Is The New Black” (Hodder, London, 2007).

Goldierocks has spoken at a number of specialist music panels at industry conferences such as In The City, London Calling, The Radio Festival and Warsaw Music Week.

She has acted as an official Ambassador of British Culture on behalf of The British Council in Budapest, Hungary and Shanghai, China as part of the China 400 Delegation and across Kazakhstan as part of the Eurotronic Projects.

Her work with The Selector sees her often hold Broadcasting master classes & music industry workshops abroad. Previous workshops have been held in Malawi, Poland, Albania, Bulgaria, Kazakhstan, Ukraine, Bosnia and Mauritius.[13]


Sam has modeled in professional campaigns for Puma, VICE, Nylon, Who's Jack, No 17 & Motorola.[14]

Charity work[edit]

Sam is a spokesperson for 'Lake of Stars' festival in Malawi, Southern Africa and the associated micro-loan projects & AIDS testing pop up centers that the festival charitably funds.[4][15]

She also supports the Samantha Dickson Brain Tumor Trust, Oxfam, Macmillan Cancer Support & Amnesty International.


  • Best Regularly Scheduled Music Program- New York Festival 2011 (WON)
  • Best Radio Show- International Radio Festival, Zurich 2011(WON)[16]
  • Best DJ – Urban Music Awards 2011 (NOMINATED)
  • Best Radio Show- BT Digital Music Awards 2011 (NOMINATED)


External links[edit]