Jason Goldwatch
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Jason Goldwatch (born September 1, 1976) is an American music video director and commercial director who is a Co-Founder and Executive Creative Director of Decon, a creative agency and record label based in New York. He is best known for his work with Kid Cudi, Pharrell Williams, Linkin Park, Evidence, Action Bronson, and Dilated Peoples. Goldwatch has also partnered with The Alchemist for the experimental performance art group Media Muerte.[1]
Background
Goldwatch was born in San Francisco, where he attended San Francisco School of the Arts before going to Cal Arts. He worked at several production companies (including Satellite Films, where he was recruited by Spike Jonze) before touring with Dilated Peoples as their videographer.[2] In 2000, he partnered with Peter Bittenbender on One Big Trip, which led to their founding of Decon in 2002.[3] One of the most recognizable aspects about the music videos by Goldwatch is that he credits himself at the beginning of each video. He has said it was a decision he made early on to help establish his personal brand and also because people were already misspelling his name. [4]
Selected videography
Music videos
- Atmosphere - "Virgo"
- Evidence - "Mr Slow Flow"
- Evidence - "To Be Continued.."
- Evidence - "For Whom The Bell Tolls"
- Evidence - "Jim Dean"
- Kool Keith - Plastic World"
- The Roots - "Dear God 2.0"
- Aceyalone - "I Think"
- Dilated Peoples - "Work the Angels"
- Hieroglyphics - "Soweto"
- Linkin Park - "Enth E Nd"
- Damian Marley - "One Loaf, of Bread"
- Jay-Z - "Pray"
- 88-Keys - "Stay Up! (Viagra)" (featuring Kanye West)
- Jay Electronica - "Exhibit A"[5]
- Jay Electronica - "Dimethyltryptamine"
- The Alchemist - "Smile"
- Chali 2na - "International" (featuring Beenie Man)
- Kid Cudi - "Soundtrack 2 My Life"[6]
- Kid Cudi - "CudderisBack"
- Kid Cudi - "Erase Me"
- Kid Cudi - "Solo Dolo, Pt. III"
- Schoolboy Q - Break The Bank
- Kid Cudi - "Mojo So Dope"
- Dilated Peoples - "Worst Comes to Worst"[7]
- Ludacris - "Blueberry Yum Yum"
- Common and Sadat X - "1999" (featuring Talib Kweli) [8]
- Jim Jones - "Blow Your Smoke" (featuring Rell)
- Pusha T - "Trouble on My Mind" (featuring Tyler, the Creator)
- Nas - "Nasty"
- The Alchemist] - "Flight Confirmation" (featuring Danny Brown and Schoolboy Q)
- Travis Barker and Yelawolf - "Push 'Em"
- Action Bronson - "Strictly 4 My Jeeps"
- Roc Marciano - "76"
- Step Brothers (The Alchemist and Evidence) - "Step Masters"[9]
- The Alchemist - "Shut The Fuck Up"
- Gangrene - "Driving Gloves" (feat. Action Bronson)
- Gangrene - Sheet Music (feat. Sean Price and Havoc)
- Bambaata Marley - Fight your Fears
Commercials
- Microsoft Zune campaign
- Teva - "The Naturist" and "Teva Life Agents"
- Sony Ericsson - "Girl What's Up?"
- Shakira - "She Wolf" online video campaign
- Kübler Absinthe online campaign[10]
- Eminem - "Relapse" web shorts[11]
Feature length
- ”A Billion Bucks” (2010) – Documentary about Young Buck[12]
- Forthcoming Jay Electronica Documentary (2010)[13]
- "A Million in the Morning" (2010)
- "Dilated Peoples: The Release Party" (2007)
- "Ice Cream: Vol. 1" (2006)[14]
- ”Revenge of the Robots” (2003) – Def Jux documentary
- "The Journey of Mr. Rager" (2010) - Documentary about Kid Cudi
References
- ^ "Teva Life Agents: Jason Goldwatch"[permanent dead link]
- ^ Interview with Jason Goldwatch, Oz Hip Hop, September 23 2007
- ^ "Brands Who Become Agencies: Decon Creative Group" PSFK, March 25 2010
- ^ "Podcast Episode #11: Penis Fishing (With Jason Goldwatch) | FilmedInsert Blog". Archived from the original on 2011-06-10. Retrieved 2011-06-03.
- ^ "Video: Jay Electronica Film Teaser Set to "Exhibit A" Okayplayer, January 19 2010
- ^ "Soundtrack 2 My Life Music Video and Documentary Coming Soon" Dat New Cudi, March 11 2010 Archived 2010-03-15 at the Wayback Machine
- ^ "Dilated Peoples 'Worst Comes to Worst'" DailyMotion
- ^ ""Common and Sadat X feat. Talib Kweli '1999'" 5hh.org". Archived from the original on 2014-10-15. Retrieved 2010-04-06.
- ^ Archived at Ghostarchive and the Wayback Machine: Step Brothers (Alchemist & Evidence) - Step Masters (Official Video). YouTube.
- ^ Kübler Absinthe Redesign, Best Ads on TV
- ^ "Eminem Relapse Refill Commercial Spot #1" YouTube
- ^ “Young Buck Drops DVD Documentary This June” HHE, April 08 2008
- ^ “Video: Jay Electronica Film Teaser Set to "Exhibit A" OkayPlayer, January 19 2010
- ^ Netflix: Jason Goldwatch