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City of license Benton, Arkansas
Broadcast area Saline County, Arkansas
Branding ESPN Radio 690
Frequency 690 kHz
Translator(s) 103.3 K277BT (Pine Bluff)
First air date 1992
Format Sports
Power 250 watts (day)
73 watts (night)
Class D
Facility ID 4839
Transmitter coordinates 34°31′57.00″N 92°34′16.00″W / 34.5325000°N 92.5711111°W / 34.5325000; -92.5711111
Former callsigns KBBA (?-1992)
Affiliations ESPN Radio
Owner Saline River Media

KEWI (690 AM) is a radio station broadcasting a sports format. Licensed to Benton, Arkansas, the station mainly programs local content for Saline County, along with the southern portion of the Little Rock metropolitan area.

Currently owned by Saline River Media, the station carries ESPN Radio sports programming. The station also carries network play-by-play for the Dallas Cowboys, St. Louis Cardinals, and Arkansas Razorbacks football, basketball and baseball, and local play-by-play for Benton High School.


The radio station was put on the air in 1952 and was known as KBBA until 1993. During this time it broadcast a mostly country/western format with local news, weather,and sports. It was the only radio station in Benton until 1966 when competing radio station KGKO signed on the air at 850 kHz.

The station was owned by the Winston Riddle family of Benton for a number of years before being sold in the early 1990s. The station's call letters were changed to KEWI by new owner Bernie Bottenberg. After falling on hard times, the station was sold to a partnership consisting of longtime Arkansas television broadcaster Jim Landers, and his nephews Steve and Lance Landers who were prominent local car dealers. Jim Landers would later purchase full ownership stock in the station.

In the 1990s and 2000s the station enjoyed a number of formats, including classic country and later on, adult standards. KEWI has been known for its tradition of broadcasting local sports, most notably Benton High School football, basketball, and baseball.

In fall 2011, the station was sold to an ownership group headed by broadcaster Grant Merrill. The station switched to a news, talk, and sports format and developed an online newspaper known as Saline 24/7. The station serves as a home base for the syndicated "Sports Night" program broadcast across the Arkansas Radio Network. The show is owned and hosted by Merrill and longtime print journalist Andy Hodges.

The station has applied for a FM translator (K277BT), which signed on the air in the fall of 2013 at 103.3 FM.

On February 7, 2014 KEWI went silent and then returned to the air on June 20, 2014 with a sports format with programming from ESPN Radio.


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