KSRZ

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KSRZ
KSRZ logo.png
City of license Omaha, Nebraska
Broadcast area Omaha-Lincoln-Council Bluffs
Branding Star 104.5 / The Christmas Station (during holidays)
Frequency 104.5 MHz
First air date 1972
Format Adult Contemporary
ERP 100,000 watts
HAAT 331.7 meters
Class C0
Facility ID 50308
Transmitter coordinates 41°18′16″N 96°1′41″W / 41.30444°N 96.02806°W / 41.30444; -96.02806Coordinates: 41°18′16″N 96°1′41″W / 41.30444°N 96.02806°W / 41.30444; -96.02806
Owner Journal Broadcast Group
Webcast Listen Live
Website 104star.com

KSRZ (104.5 FM) is a radio station broadcasting an Adult Contemporary format.[1] Licensed to Omaha, Nebraska, USA, the station serves the Omaha-Lincoln-Council Bluffs Metropolitan area. The station is currently owned by Journal Broadcast Group.[2] Most recently, the station has moved to an adult contemporary direction after being a hot adult contemporary station as of 2008, when the competitor station on 102.7 changed to religious programming. This leaves KQKQ as the only hot adult contemporary station in Omaha despite KQKQ classified as modern adult contemporary. Nielsen BDS still reports the station as a hot AC despite now being the only AC station in Omaha, although for Mediabase, this was changed in 2011, when KSRZ was granted a report on the adult contemporary panel.

KSRZ broadcasts ESPN Deportes on its HD Radio digital audio subchannel.

Other radio history states:

Co-Owned 104.5 FM and 1420 AM existed as a simulcast for most of their history until the late 1990s. 97.7 figures into the history of the stations for a short time during some corporate format juggling. While 104.5 has always enjoyed success, 1420 has had a rather bumpy road with an identity crisis.

Prior to 1980 104.5 was assigned call letters KOOO-FM, call letters that 1420 had held since 1955 (presumably when they went on the air). Except for an attempt at MOR in the late '70s, KOOO was a country format until 1978 when a station called KEZO dropped its beautiful music format in favor of Rock (The birth of Z-92). KOOO picked up where KEZO left off in the elevator.

Once 1980 rolled around the call letters for 104.5 became KESY. For a short time in the '80s 1420 would try a Music Of Your Life format and attempted to acquire the call letters KFAV. This was protested by KFAB and was never authorized.

As KROM, under the ownership of Lyle Nelson during the mid to late '80s, with studios in the Blackstone Hotel, 1420 carried a Nostalgia format. After the format proved unsuccessful KROM tried to reinvent KFAB's music format using the actual carts and cart machines they bought from KFAB. Soon, the station went back to the former owners, once again simulcasting KESY 104.5 again. The call letters KLOA were assigned to 1420 for a two-week period in June 1990, prior to becoming KESY. The stations would continue to simulcast a beautiful music format which would evolve into a Light A/C by the mid '90s. In January 1995 KESY 1420 dropped its simulcast of beautiful music and launced a fairly successful Soul format as KBBX. A hint of success was yet to come for 1420, and a revitalization of 104.5 as ratings had began to slide.

Journal Broadcast Group acquired the stations in 1998, along with 97.7 (The former KNCY in Nebraska City). They dropped the Soul format and decided a Spanish format would be a better niche format for 1420. Previous ownership had moved the 97.7 antenna off the water tower in Nebraska City to a tall tower near Weeping Water. At 100,000 watts, 97.7 could now serve Lincoln and Omaha. Prior to Journal's acquisition, Smooth Jazz KOSJ was launched shortly after a Satellite Classic Rock format failed. The station sounded stellar with bright dynamic processing, but wasn't profitable. Journal decided to discontinue the smooth Jazz format on KOSJ 97.7. A suitable replacement was a slightly modified Light AC format . KESY at 104.5 began simulcasting with KOSJ, announcing that 97.7 would be their new home.

By the end of January 104.5 dropped its simulcast and flipped to the former KESY FM to "Star 104.5", a modern A/C to compete with 93.3 The Point. They won...not only with 104.5, but with 97.7. As KESY proved to be unsuccessful at 97.7, a brand new radio station replaced KESY in June 1999. Channel 97 7, an urban slanted CHR signed on and defeated long time CHR heritage station KQKQ (Sweet 98).

Meanwhile back at the ranch...

Journal was struggling with 94.1 Max Country, the rebranded version of longtime "WOW FM". With the success of "Channel" and the lack of confidence in Max Country, it was decided that in May 2002, Channel 97.7 would move to the better signal at 94.1. This left a programming void at 97.7. With the success of KBBX at 1420, Journal moved the Spanish format to 97.7 as KBBX-FM. 97.7 would simulcast with 1420 for about a month until 1420 K-Help (KHLP) was launched with a line up of advice oriented talk programming.

Alternate Logos[edit]

logo used during Christmas season

References[edit]

External links[edit]