Lotion Play is a subset of the better known Wet-And-Messy fetish (WAM), which typically involves participants using food (such as pudding or whipped cream), mud, or paint as a lubricant to facilitate sexual activity. Lotion Play isolates lotion specifically as a lubricating medium - setting it apart in the Wet-and-Messy genre, as other common WAM mediums do not have such specific popularity as Lotion Play. Lotion Play (ローションプレイ rōshon purei?), also known as gookkake, gluekkake, is a popular fetish, form of Japanese erotica and prostitution request involving the use of copious amounts of lubricant, which in the Japanese language is referred to by the Old-French word "lotion" (ローション in Japanese).Typically lotion play involves a participant rubbing lotion on another using their body, sexual intercourse in a pool or bath filled with lotion, or lotion being poured over the participants during sex. In Japan (and other parts of the world), lotion is available in concentrated form (eg: liter/gallon) which can be added to hot water to produce the desired amount of lotion. A 1 gallon concentrate will typically yield 6-10 gallons of lotion (J-Lube Lotion Concentrate). The main component in most lotion is polyacrylate. A similar effect can be achieved by dissolving powdered methyl cellulose in water.
- Talmadge, Eric. Getting Wet: Adventures in the Japanese Bath. Tokyo: Kodansha International, 2006, p. 187, 190–191. ISBN 978-4-7700-3020-7.
- Sinclair, Joan. Pink Box: Inside Japan's Sex Clubs, Harry N. Abrams, Inc., 2006, p. 112–113. ISBN 978-0-8109-9259-7.
- Page for a lotion product, listing acrylate as the main component (in Japanese)