Promotional image featuring the cast of main characters. Clockwise from the center: Honoka, Umi, Kotori, Maki, Nozomi, Eri, Rin, Hanayo and Niko.
|Written by||Sakurako Kimino|
|Illustrated by||Arumi Tokita|
|Published by||ASCII Media Works|
|Magazine||Dengeki G's Magazine|
|Original run||January 2012 – ongoing|
|Anime television series|
|Directed by||Takahiko Kyōgoku|
|Written by||Jukki Hanada|
|Music by||Yoshimasa Fujisawa|
|Network||BS11, Tokyo MX, TV Aichi, Yomiuri TV|
|Original run||January 6, 2013 – March 31, 2013|
|Love Live! School Idol Festival|
|Released||April 16, 2013|
|Original video animation|
|Directed by||Takahiko Kyōgoku|
|Released||November 27, 2013|
|Anime television series|
|Original run||April 2014 – scheduled|
|Love Live! School Idol Paradise|
|Released||July 24, 2014|
Love Live! (ラブライブ! Rabu Raibu!?) School Idol Project is a Japanese multimedia project co-developed by ASCII Media Works' Dengeki G's Magazine, music label Lantis and animation studio Sunrise. The project revolves around a group of fictional school girls who become idols in order to save their school from shutting down. It launched in the August 2010 issue of Dengeki G's Magazine, and went on to produce music CDs, anime music videos, a manga adaptation, and video games. A 13-episode anime television series produced by Sunrise and directed by Takahiko Kyōgoku aired in Japan between January 6 and March 31, 2013. The anime is licensed in North America by NIS America. A second season will air in April 2014.
Honoka Kōsaka is a girl who loves her school, Otonokizaka Academy. When the school is planned to be closed down due to a lack of applicants, Honoka becomes determined to save it. Learning that school idols are popular, Honoka and her friends start up a school idol group called μ's (pronounced muse) in order to attract new students.
- Honoka Kōsaka (高坂 穂乃果 Kōsaka Honoka?)
- Voiced by: Emi Nitta
- Honoka is the main character of the series, and is a second-year student at Otonokizaka Academy. Her family works in a wagashi shop named Homura. Honoka has a cheerful personality and she never gives up on anything, to the point of usually overexert herself. Her hobbies include swimming and collecting stickers. She is the leader of μ's, and is seen taking center position in some of the group's songs.
- Umi Sonoda (園田 海未 Sonoda Umi?)
- Voiced by: Suzuko Mimori
- Umi is Honoka's classmate and childhood friend who is a member of the school's kyūdō club, in which she is quite accurate. She believes Honoka is bossy and pushy, but realizes the perks of having an adventurous friend. As the daughter of a traditional family, Umi has expertise in kendō, koto, nagauta, calligraphy, and traditional dancing.
- Kotori Minami (南 ことり Minami Kotori?)
- Voiced by: Aya Uchida
- Kotori is Honoka's classmate and childhood friend, who is the daughter of the Otonokizaka Academy's chairwoman, whom she closely resembles. She is known for having her head in the clouds despite holding responsibility as the group's wardrobe supervisor and choreographer. She also has a really kind heart, not wanting to hurt anybody.
- Nico Yazawa (矢澤 にこ Yazawa Niko?)
- Voiced by: Sora Tokui
- Nico is a third-year student interested in fashion, and thus acts as the group's wardrobe supervisor alongside Kotori. She grew up admiring idols and aspires to become one. However, much to her chagrin, Nico is child-like in appearance despite her age, looking much younger than the rest of the group. Within the group, she is a very good cook. Nico used to be the president of the Idol Research Club, but all of her club members left one after another because of her high standards. When Honoka and her friends ask her to have the club as μ's base of operations, she is reluctant at first, doubting how far they are willing to go to become successful idols, until she approves their effort and also joins the group.
- Eli Ayase (絢瀬 絵里 Ayase Eri?)
- Voiced by: Yoshino Nanjō
- Eli is Otonokizaka Academy's third-year student council president, who is determined to save the school. Although she opposes Honoka's plan at first, she ends up becoming the last girl to join μ's. She is part Russian because of her grandmother, and tends to say the Russian word "хорошо" [xərɐˈʂo] (pronounced "horosho", 'good'). Eli's specialty is quilting, and her experience with ballet qualifies her as the group's choreographer. She has two brothers, but a sister named Arisa appears instead in the anime.
- Nozomi Tōjō (東條 希 Tōjō Nozomi?)
- Voiced by: Aina Kusuda
- Nozomi is the third-year student council vice-president, and the oldest of the group. She acts as the voice of reason to Eri, to whom she is close friends with. Although she is not from that region, Nozomi speaks in Kansai dialect. Her hobby is fortune-telling and she has the habit of groping the other girls when she finds them distracted or depressed in a form of "cheering them up".
- Maki Nishikino (西木野 真姫 Nishikino Maki?)
- Voiced by: Pile
- Maki is a first-year honor student expected to become a doctor and inherit her father's work in her parents' hospital despite being a talented singer and pianist, which leads her to refuse joining μ's at first. Maki is the main composer and vocal coach of the group.
- Hanayo Koizumi (小泉 花陽 Koizumi Hanayo?)
- Voiced by: Yurika Kubo
- Hanayo is a first-year student interested in drawing and origami. She is referred to as Kayo, an alternate reading of the kanji in her name. Also, among the main cast, she is the best at handling children. Her catchphrase is, "Please help me, God," or a variation depending on the media. She is also a shy girl who dreamed about being an idol since she was little.
- Rin Hoshizora (星空 凛 Hoshizora Rin?)
- Voiced by: Riho Iida
- Rin is a first-year student skilled in hurdling, association football and basketball. Her closest friend is Hanayo, who is her childhood friend. Like Honoka, Rin has a cheerful personality but loses motivation easily and is a tomboy. She also has a habit of acting like a cat.
- Kotori's mother (ことりの母 Kotori no Haha?)
- Voiced by: Noriko Hidaka
- Kotori's mother, who is the principal of Otonokizaka Academy.
- Yukiho Kōsaka (高坂 雪穂 Kōsaka Yukiho?)
- Voiced by: Nao Tōyama
- Honoka's younger sister who often does embarrassing things in private.
- Arisa Ayase (絢瀬 亜里沙 Ayase Arisa?)
- Voiced by: Ayane Sakura
- Eli's younger sister who is a big fan of μ's. Having mostly lived abroad due to her being part-Russian, she is unfamiliar with many Japanese customs. Like her sister, she tends to say the Russian word "хорошо" [xərɐˈʂo] ('good').
Since the first issue of ASCII Media Works' Dengeki G's Magazine was published, the editors of the magazine have hosted reader participation games whose development is directly influenced by the people who read the magazine. The project was first announced in the July 2010 issue of Dengeki G's Magazine, which revealed that the magazine would be collaborating with the anime studio Sunrise and the music label Lantis to co-produce the project. The project officially began with the August 2010 issue of Dengeki G's Magazine, which introduced the story, characters, and a more detailed explanation of the project. The original plan for the story was written by Sakurako Kimino, who also writes the short stories for Love Live! featured in Dengeki G's Magazine. Original character design and illustrations are provided by Yūhei Murota.
Starting in August 2010, online mobile phone popularity contests have periodically been held to rank the characters, which influences the positions of the idols in the anime music videos produced by Sunrise. For example, the idol who ranks first in a given contest will be in the center position in the front row in the music video that follows. Other polls are used to determine different aspects of the idols, such as hairstyles and costumes. Starting with the November 2010 issue of Dengeki G's Magazine, readers were polled to determine the name of the idols' group. After the editors narrowed it down to the five most popular names, readers were polled for a final time, ultimately choosing the name μ's. A similar polling system was used to determine the names of the three mini units Printemps, BiBi, and Lily White.
A manga adaptation, written by Sakurako Kimino and illustrated by Arumi Tokita, began serialization in the January 2012 issue of Dengeki G's Magazine. The first tankōbon volume was released on September 27, 2012, and two volumes have been released as of June 27, 2013.
A 13-episode anime television series, produced by Sunrise and directed by Takahiko Kyōgoku, aired in Japan on Tokyo MX between January 6 and March 31, 2013 and was simulcast by Crunchyroll. The anime is licensed by NIS America for release in North America. The opening theme is "Bokura wa Ima no Naka de" (僕らは今のなかで?, lit. "We're Living in the Moment") and the ending theme is "Kitto Seishun ga Kikoeru" (きっと青春が聞こえる?, lit. "Surely Our Youth Can Be Heard"); both are performed by μ's (Emi Nitta, Aya Uchida, Suzuko Mimori, Yoshino Nanjō, Pile, Riho Iida, Aina Kusuda, Yurika Kubo and Sora Tokui). An original video animation episode was released on November 27, 2013. A second season will air in Q2 2014.
A free rhythm game, titled Love Live! School Idol Festival, was developed by KLab and released by Bushiroad for iOS devices in Japan on April 15, 2013. A version for Android was also released. The game will also be localized in North America, as well as China, Hong Kong, Taiwan, and South Korea. A series of three rhythm-action video games developed by Dingo Inc., titled Love Live! School Idol Paradise, will be released in July 2014 for the PlayStation Vita. The three games will be released as Vol. 1 Printemps Unit, Vol.2 BiBi Unit and Vol.3 Lily White Unit.
Aside from individual and duet singles, the nine idols of μ's are divided into three mini units with their own singles themselves: Printemps, BiBi, and Lily White. Printemps is composed of Honoka, Kotori and Hanayo; BiBi is composed of Eri, Maki and Niko; and Lily White is composed of Umi, Rin and Nozomi. Each of μ's' singles was released with an anime music video.
|"Bokura no Live Kimi to no Life" (僕らのLIVE 君とのLIFE Our Live is Your Life?)||μ's||August 25, 2010||μ's' first single|
|"Snow Halation"||μ's||December 22, 2010||μ's' second single|
|"Love Marginal"||Printemps||May 25, 2011||Printemps' first single|
|"Diamond Princess no Yūutsu" (ダイヤモンドプリンセスの憂鬱 The Melancholy of the Diamond Princess?)||BiBi||June 22, 2011||BiBi's first single|
|"Shiranai Love*Oshiete Love" (知らないLove*教えてLove Unknowing Love*Teaching Love?)||Lily White||July 27, 2011||Lily White's first single|
|"Natsuiro Egao de 1, 2, Jump!" (夏色えがおで1,2,Jump! Summer-colored Smile is a 1, 2, Jump!?)||μ's||August 24, 2011||μ's' third single|
|"Mogyutto 'love' de Sekkenchū!" (もぎゅっと"love"で接近中! A Tight Love is Approaching!?)||μ's||February 15, 2012||μ's' fourth single|
|"Mermaid Festa Vol. 2 (Passionate)"||Honoka Kōsaka (Emi Nitta) and Rin Hoshizora (Riho Iida)||April 25, 2012||Duo single|
|"Otome Shiki Ren'ai Juku" (乙女式れんあい塾 Maiden's Love Formula Lesson?)||Nico Yazawa (Sora Tokui) and Nozomi Tōjō (Aina Kusuda)||May 23, 2012||Duo single|
|"Kokuhaku Biyori, desu!" (告白日和、です! A Good Day for a Confession!?)||Kotori Minami (Aya Uchida) and Hanayo Koizumi (Yurika Kubo)||June 27, 2012||Duo single|
|"Soldier Game"||Maki Nishikino (Pile), Umi Sonoda (Suzuko Mimori) and Eli Ayase (Yoshino Nanjō)||July 25, 2012||Trio single|
|"Wonderful Rush"||μ's||September 5, 2012||μ's' fifth single|
|"Bokura wa Ima no Naka de" (僕らは今のなかで We're in the Now?)||μ's||January 23, 2013||Opening theme of the anime|
|"Kitto Seishun ga Kikoeru" (きっと青春が聞こえる Youth Will Surely Be Heard?)||μ's||February 6, 2013||Ending theme of the anime|
|"Susume→Tomorrow" (ススメ→トゥモロウ?) / "Start:Dash!!"||Honoka Kōsaka (Emi Nitta), Kotori Minami (Aya Uchida) and Umi Sonoda (Suzuko Mimori)||February 20, 2013||Insert song from the anime|
|"Korekara no Someday" (これからのSomeday?) / "Wonder Zone"||Honoka Kōsaka (Emi Nitta), Kotori Minami (Aya Uchida), Umi Sonoda (Suzuko Mimori), Rin Hoshizora (Riho Iida), Maki Nishikino (Pile), Hanayo Koizumi (Yurika Kubo) and Nico Yazawa (Sora Tokui) / μ's||March 6, 2013|
|"No Brand Girls / Start:Dash!!"||μ's||April 3, 2013|
|"Binetsu kara Mystery" (微熱からMystery A Slight Fever from Mystery?)||Lily White||June 26, 2013||Lily White's second single|
|"Cutie Panther"||BiBi||July 24, 2013||BiBi's second single|
|"Pure Girls Project"||Printemps||August 21, 2013||Printemps' second single|
|"Music S.T.A.R.T!!"||μ's||November 27, 2013||μ's' sixth single|
|"Takaramonozu" (タカラモノズ?) / "Paradise Live"||μ's||January 29, 2014||Special single to celebrate one million downloads of Love Live! School Idol Festival|
|BD volume||Title||Artist||Release date|
|1||"Yume Naki Yume wa Yume Janai" (夢なき夢は夢じゃない A Dream Without a Dream is Not a Dream?)||Honoka Kōsaka (Emi Nitta)||March 22, 2013|
|2||"Anemone Heart"||Kotori Minami (Aya Uchida) and Umi Sonoda (Suzuko Mimori)||April 24, 2013|
|3||"Nawatobi!" (なわとび! Jumping Rope?)||Hanayo Koizumi (Yurika Kubo)||May 28, 2013|
|4||"Beat in Angel"||Rin Hoshizora (Riho Iida) and Maki Nishikino (Pile)||June 21, 2013|
|5||"Niko Puri♡Joshi Dō" (にこぷり♡女子道?)||Nico Yazawa (Sora Tokui)||July 26, 2013|
|6||"Garasu no Hanazono" (硝子の花園 Garden of Glass?)||Eli Ayase (Yoshino Nanjō) and Nozomi Tōjō (Aina Kusuda)||August 28, 2013|
|7||"Loneliest Baby"||µ's||September 25, 2013|
|Umiiro Shōjo ni Miserarete (海色少女に魅せられて The Enchanted Ocean-colored Maiden?)||Umi Sonoda (Suzuko Mimori)||November 23, 2011|
|Kotori Lovin' you (ことりLovin' you?)||Kotori Minami (Aya Uchida)||December 14, 2011|
|Honnori Honokairo! (ほんのり穂乃果色! Faint Honoka Color?)||Honoka Kōsaka (Emi Nitta)||January 25, 2012|
|μ's Best Album Best Live! Collection||μ's||January 9, 2013|
|Notes of School Idol Days||μ's, A-Rise, Yoshimasa Fujisawa||April 10, 2013|
|μ's First Love Live!||μ's||November 21, 2012||BD/DVD|
|μ's 3rd Anniversary LoveLive!||December 25, 2013|
|Love Live Radio Kagai Katsudō: Nicorinpana Theme Song DJCD (ラブライ部 ラジオ課外活動 にこりんぱな テーマソングDJCD?)||Nico Yazawa (Sora Tokui), Rin Hoshizora (Riho Iida) and Hanayo Koizumi (Yurika Kubo)||October 17, 2012|
- "Dengeki G's, Sunrise's Love Live Project Revealed". Anime News Network. May 29, 2010. Retrieved September 24, 2012.
- "Sunrise, Dengeki G's Love Live Project Gets Anime DVD". Anime News Network. June 28, 2010. Retrieved September 24, 2012.
- "ラブライブ!(1)" [Love Live! (1)] (in Japanese). ASCII Media Works. Retrieved October 27, 2012.
- "ラブライブ!(2)" [Love Live! (2)] (in Japanese). ASCII Media Works. Retrieved June 30, 2013.
- "Crunchyroll to Stream Love Live! Idol Anime". Anime News Network. December 26, 2012. Retrieved December 26, 2012.
- "NIS America Adds Love Live! School Idol Project Anime". Anime News Network. December 26, 2012. Retrieved December 26, 2012.
- "Love Live! School idol project Gets 1st Original Video Anime". Anime News Network. October 4, 2013. Retrieved October 4, 2013.
- "Love Live! Gets 2nd TV Anime Season, PS Vita Game". Anime News Network. June 16, 2013. Retrieved June 16, 2013.
- "Love Live! Rhythm Game Gets iOS Release". Anime News Network. April 16, 2013. Retrieved April 16, 2013.
- "Love Live! Vita Game Made by Hatsune Miku Project Diva's Dingo". Anime News Network. June 17, 2013. Retrieved June 17, 2013.
- "PS Vita『ラブライブ! School Idol Paradise』が2014年5月に発売" [PS Vita Love Live! School Idol Paradise Goes on Sale in May 2014] (in Japanese). ASCII Media Works. September 9, 2013. Retrieved October 4, 2013.
- "CDリリース情報" [CD Release Information] (in Japanese). Project Love Live!. Retrieved September 24, 2012.