Japanese idol

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Momoiro Clover Z is ranked as number one among female idol groups according to 2013 and 2014 surveys.[1][2]
AKB48 is a Guinness World Record holder for being the "largest pop group", with 2011 record sales of over $200 million in Japan alone.
Morning Musume is the longest running female idol group that holds record for most consecutive top 10 singles for any Japanese artist.
External video
Cute - Cutie Circuit 2011
Fans are swaying glow sticks in the color of their favorite band member and cheering their idols with chants. When a Cute member sings a solo line, everyone shouts her name. (For example, from 2:11: "Maimi!", "Airi!, "Maimi!", "Airi!")
Momoiro Clover - "Z Densetsu".
The audience is filled with fans dressed in the color or their favorite Momoiro Clover Z member.
Babymetal - "Gimme Chocolate!!"
Trio Babymetal combines idol music with heavy metal. Their debut album reached 187th position on US Billboard 200, even though very few Japanese artists have even entered the chart.

In Japanese pop culture, an idol (アイドル aidoru?, a Japanese rendering of the English word "idol") is a young manufactured star/starlet who is promoted as being particularly cute. Idols are intended to be role models everyone adores. They must have a perfect public image and be good examples to young people. Idols aim to play a wide range of roles as media personalities (tarento), e.g. pop singers, panelists of variety programs, bit-part actors, models for magazines and advertisements.[3][4][5][6][7][8][9]

Most idol singers work across genres of Japanese pop music, usually in the genre that is most popular at the moment,[10] but since idols usually sing cute sentimental songs,[11] one can say that idols themselves form a sort of music genre of their own.[8][11] Their songs typically do not require great singing skills; their popular appeal comes largely from the attractiveness of their public image.[10] Idols are not considered "serious" musicians[3] or "serious" actors. Consequently, many young stars now reject the idol label in their desire to be seen as professionals rather than as cute objects of fanatical devotion.

The term is commercialized by Japanese talent agencies,[11] that hold auditions for cute boys and girls with little or no prior experience in the entertainment industry and market them as idols, as a sort of aspiring stars/starlets to be adored for their sweetness and innocence,[11] fallen in love with and to have a frenzied following. There is also a view that most Japanese people who are fans of female idols see them as akin to sisters or girl next door types;[8][12] they empathise with the idols and love the way in which they are presented as ordinary kids who happened to become popular, enthusiastically following their growth from inexperienced amateurs to famous experienced artists.[11] Some people say that the Japanese society is obsessed with cuteness and youth[13] and the idol phenomenon is just a part of the whole Japanese people's adoration of everything that is kawaii.

One needs to add that whether a person is an idol or not basically depends on how he or she got into the entertainment business and on whether the person is promoted as being an idol or not. There are some entertainment (mostly music production) companies and music projects that specialize in idols, and they automatically market everyone they sign as an idol. Such idol music projects have their own steady following, i.e. idol fans who prefer the style of one particular project they support. But bigger companies can choose, for example, not to call a new pop group they create an idol group. As a result there are some girl groups and boy bands with practically the same kind of fan following that are not idols according to their official profiles.


The idol phenomenon began during the early 1970s, reflecting a boom in Japan for the musician Sylvie Vartan in the French film Cherchez l'idole in 1963, with Japanese title (アイドルを探せ Aidoru wo sagase?) in November 1964. The term came to be applied to any cute actress or female singer, or any cute male singer. Teenage girls, mostly between 14 and 16, and teenage males, mostly between 15 and 18, began rising to stardom. One in particular, Momoe Yamaguchi, was a huge star until her marriage and retirement in 1980. Idols dominated the pop music scene in the 1980s, and this period is known as the "Golden Age of Idols in Japan".[14] In a single year, as many as 40 or 50 new idols could appear, only to disappear from the public spotlight shortly afterwards. A few idols from that era, such as Seiko Matsuda, are still popular.

In the 1990s, the popularity of female Japanese idols began to wane, as the music industry shifted towards rock musicians and singers for whom music was a more important sales point than looks or wholesomeness, as well as towards genres such as rap that were harder to square with conventional prettiness. At the same time, the popularity of male Japanese idols, such as SMAP, Kinki Kids, Tokio, and V6, grew. They gained high popularity in Hong Kong and Taiwan. Initially the term "idol" arose to describe very young newly emerging female singers who were noted for their innocence and freshness and sang cute songs. A diversification occurred in the 1990s and instead of few idols vying for popularity, a number of idols with specific characteristics divided the market. There is, however, an opinion that it is incorrect to use the word in this broader meaning and that an idol by definition should have some kind of fanatical overexcited following, something that a minor magazine model can't achieve.[9]

In the mid-1990s, idols became much younger than before, and groups of idols like Speed and Morning Musume became prominent. A new genre of idols called Net Idols became known in the late 1990s, only appearing on websites. In 1997 there appeared Kyoko Date, the first "cyber idol" or "virtual idol". Kyoko Date has a fabricated history and statistics and her own songs. Meanwhile, gurabia aidoru (グラビアアイドル, i.e. "[photo] gravure idols") have largely appeared skimpily clad in "cheesecake" photographs. Idols also became a fixture in countless anime by singing opening or ending songs that have little relevance to the anime itself. Some experimented with being voice actors, and so voice actors themselves became somewhat like idols, becoming increasingly popular. Even today, some are still involved with the video game industry, though they are not always entirely successful.

The 2000s saw the rise in popularity of idol groups such as Arashi, a boy band formed in 1999 and produced by Johnny & Associates, Inc., the largest male idol talent agency. The year 2002 saw the addition of the Hello! Project Kids, who later formed Hello! Project idol groups Berryz Kobo and C-ute, sister groups to Morning Musume. In 2007 NHK Kouhaku Utagassen, "Idol group from Akihabara" AKB48, "Otaku idol" Shoko Nakagawa, "Idol from the U.S." Leah Dizon performed a medley called "Special Medley: Latest Japan Proud Culture" together, introduced as "Akiba-kei idols".[15] Since 2007, a new category of idol, the "Virtual Idol", is growing popular in Japan. Thanks to the advent of Vocaloid 2 and its famous character Hatsune Miku, the "Virtual Idol" is enjoying great popularity, gaining a solid fan base. This new type of idols, in addition to the usual media, often receive adaptations in other dedicated media spanning anime, manga, novel, video games, etc. Another example of this new category is The Idolmaster franchise.

In 2010s several new idol groups appeared; Momoiro Clover, S/mileage (another Hello! Project group), SKE48 (a sister group of AKB48), Tokyo Girls' Style and many other groups made debut. A TV-based group Idoling!!! has its own program on Fuji TV and gets some popularity. The fiercely competitive situation in the Japanese idol scene is called "Idol sengoku jidai" (アイドル戦国時代; lit. Idol war age).[16] In 2011, Momoiro Clover changed its name to Momoiro Clover Z and gained popularity more than before. The group is known for energetic dance performances. They are heavily choreographed and feature acrobatic stunts.[17] They also incorporate elements of ballet, gymnastics, and action movies. Although the girls' voices are not very stable when coupled with an intense dance, they never lipsynch.[18] Momoiro Clover Z is ranked as the most popular female idol group according to 2013 and 2014 surveys in Japan.[1][2]


The culture of Japanese idols has changed over the years and it is questionable whether past idols would have the same amount of success if given the same opportunity today. Most of those called idols have sung songs that would fit J-pop and they are generally considered to be pretty, cute, or fresh-faced, if not beautiful.

In the 1970s, idols had an aura of mystique that left much of their lifestyles secret. Their public and "private" lives were carefully orchestrated—they always appeared perfect in all situations and seemed to enjoy a lavish lifestyle that most Japanese could only dream about. In reality, however, they were placed under continuous surveillance by their promoters and were unable to enjoy the private lives invented for them. Their pay is considered to have been surprisingly low. They were often overworked and even if their songs sold well most of the money went to the musicians and writers. Fans had few opportunities to see them beyond a few minutes on TV or radio and it was difficult to share their interests. Magazines were the best source for information and many idols had an official fan club that periodically mailed what little information would be released.

In the 1980s, idols became much closer to average Japanese people; this is likely because the average lifestyle of the Japanese improved. While still tightly controlled, idols were allowed to show more of their actual personalities and were permitted to let out some carefully scripted outbursts. The media often fabricated "competitions" between two or more idols, based on things like the number of records sold, the number of fans in the official fan club, etc. In the late 1980s, instead of relying on magazines and TV, some started experimenting with new media and technologies like video games, with mixed results. The working conditions of idols improved and even those with limited success could live modestly and more of the money made was paid to idols themselves, though they still only received a small portion.

In the 1990s, instead of being marketed as people who lived better and were better than average, idols became people who just happened to have a little something to become popular. Where the tastes of past idols had to be saccharine, it was now acceptable for an idol to simply love eating ramen or to display something other than a smile, to lament having got a little out of shape or to admit to shopping around for lower prices.

Besides being cute, idols present an image of purity, as defined by Japanese culture. Among other things, this means that idols should not have boyfriends or girlfriends and should appear to be entirely inexperienced romantically and sexually. Occasionally, a Japanese publication will publish an exposé in which an idol is revealed to have a romantic partner, usually accompanied by grainy pictures of the idol kissing or holding hands with the partner. If the idol's agency cannot plausibly deny the allegation or explain away the evidence, the idol's career is badly damaged and sometimes comes to a quick end. Whereas in previous years an idol kept up her idol image until she chose to retire or was simply too old to continue being a credible idol, in recent years several ex-idols have successfully matured from being an idol to becoming full-fledged actresses, singers or musicians who are respected for their craft as opposed to merely being admired for their looks and image.

The idol singer fandom has particular features like supporting and cheering favorite artists on stage by performing so called wotagei (chanting and lightstick swaying reminiscent of cheerleading). One can say that the idol fandom is a subculture, like heavy metal or such.

Notable idols and idol groups[edit]

  • Seiko Matsuda (24 Consecutive Oricon number 1 singles, Record holder for 22 years, Oricon poll Number 1 Idol of all time. Coined the 'Forever Idol')
  • Pink Lady (Had a streak of nine number one hits from 1976 to 1978, with five being multi million selling)
  • Onyanko Club (First idol group to rotate members and have sub-groups)
  • Candies (Candies succeeded as a trio group in Japan for the first time. Candies final concert in 1978 was presented on television and got 32% high audience rating.)
Active idols and idol groups
°C-ute logo.

* These idol groups have a rotating member system, with members leaving when they get older (or when they want to start a "serious" professional career, or many leave to simply concentrate on their school activities and return to the life of an ordinary teen). Such idol groups and idol projects are usually created as a result of an audition and regularly hold new auditions for members to take the place of the ones who left.

See also[edit]


  1. ^ a b "ももクロ、初のAKB超え タレントパワーランキング" (in Japanese). Nihon Keizai Shimbun. 24 June 2013. Retrieved 26 July 2013. 
  2. ^ a b Nikkei Entertainment (in Japanese) (Nikkei BP) (June, 2014). 2014-05-02.  Missing or empty |title= (help)
  3. ^ a b William W. Kelly (ed.). Fanning the Flames: Fans and Consumer Culture in Contemporary Japan. p. 65. 
  4. ^ "Islands of Eight Million Smiles: Idol Performance and Symbolic Production in Contemporary Japan (Harvard East Asian Monographs) [Hardcover] - Book Description". Amazon. Archived from the original on 2012-06-16. 
  5. ^ Idols and Celebrity in Japanese Media Culture - Google Books. Palgrave Macmillan. 2012-08-31. 
  6. ^ Carolyn S. Stevens. Japanese Popular Music: Culture, Authenticity and Power. 
  7. ^ David W. Edgington (2003). Japan at the Millennium: Joining Past and Future. UBC Press. 
  8. ^ a b c William D. Hoover. Historical Dictionary of Postwar Japan. p. 202. 
  9. ^ a b Minoru Matsutani (2009-08-25). "Pop 'idol' phenomenon fades into dispersion". The Japan Times. Archived from the original on 2011-08-13. 
  10. ^ a b Культура - Музыка - Популярная музыка [Culture - Music - Popular Music] (in Russian). Embassy of Japan to Russia. 
  11. ^ a b c d e Timothy J. Craig (ed.). Japan Pop!: Inside the World of Japanese Popular Culture. 
  12. ^ "Declaration of cyber-doll". Archived from the original on 2012-06-15. 
  13. ^ Justin Velgus (2012-11-20). "Cuteness overload in Japan". Japan Today. 
    Geek Monthly, Issues 1-4. CFQ Media, Incorporated. 2006. 
  14. ^ Minoru Matsutani: Pop 'idol' phenomenon fades into dispersion. The Japan Times Online 25.10.2009.
  15. ^ "58th Kouhaku Utagassen History". 
  16. ^ "デビュー続々! 2010年アイドル戦国時代 生き残るのはどのグループ!?". 
  17. ^ "Momoiro Clover Z dazzles audiences with shiny messages of hope". The Asahi Shimbun. 2012-08-29. 
  18. ^ 進化するアイドル ももクロが凄いワケ [The reason why Momoiro Clover Z, an evolutionary idol group, is great]. Hotexpress (in Japanese). 2011-12-16. Retrieved 2014-06-02. 


  • Aoyagi, Hiroshi (2000). "Pop idols and Asian identities" in Timothy Craig (ed.) Japan Pop! Inside the World of Japanese Popular Culture. M.E. Sharpe.
  • Aoyagi, Hiroshi (2005). "Islands of eight million smiles: Idol performance and symbolic production in contemporary Japan. Haravard Asia Center.
  • Ellis (31 May 2007). "Declaration of a cyber-doll". Ellis in Wonderland. Retrieved 31 May 2007. 
  • Hidetsugu, Enami (31 May 2007). "Show biz exploits 'volunteerism' image in packaging of latest teen idol". The Japan Times. Retrieved 31 May 2007. 
  • Kinsella, S. (2007). "What's behind the fetishism of schoolgirls uniforms" in Japan in fashion theory. UK.
  • Kinsella, S. (2000). Adult Manga: Culture and power in contemporary Japanese society. UK: Curzon.
  • Kinsella, S. (1999). "Pop-culture and the balance of power in Japan" in Media, culture and society, vol.21 p. 567–572.
  • Kinsella, S. (1995). "Cuties in Japan" in women media and consumption in Japan Brian Moeran and Lise Scov (eds). Curzon and Hawaii University Press.
  • Lukacs, Gabriella (31 May 2007). "The Net Idols: New Forms of Creative Employment and Neoliberal Labor Subjectivities in 1990s Japan". AAS Annual Meeting. Retrieved 31 May 2007. 

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