Masaru Emoto

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Masaru Emoto
Born (1943-07-22) July 22, 1943 (age 71)
Yokohama, Japan
Education Yokohama Municipal University
Spouse(s) Kazuko Emoto
Children Three

Masaru Emoto (江本 勝 Emoto Masaru?, born July 22, 1943) is a Japanese author and entrepreneur, who claims that human consciousness has an effect on the molecular structure of water. Emoto's conjecture has evolved over the years. Initially he believed that water takes on the "resonance" of the energy which is directed at it, and that polluted water can be restored through prayer and positive visualization.[clarification needed] Emoto's work is widely considered to be pseudoscience. He is criticized for going directly to the public with misleading claims that violate basic physics, and for failing to investigate properly the truth of the claims that he makes.[1][2]

Since 1999 Emoto has published several volumes of a work titled Messages from Water, which contains photographs of water crystals and their accompanying experiments. Emoto's ideas appeared in the movie "What the Bleep Do We Know!?".[citation needed]


Born in Yokohama, Japan, Emoto graduated from Yokohama Municipal University after taking courses in International Relations. In 1986, he established the I.H.M. Corporation in Tokyo, and is currently head of the I.H.M. General Research Institute Inc., President of I.H.M. Inc. and chief representative of I.H.M.'s HADO Fellowship.[citation needed] In the mid-1990s, he began studying water in more detail.[3]

Emoto is President Emeritus of the International Water For Life Foundation, a non-profit organization based in Oklahoma City in the US. He has three children with his wife Kazuko.[third-party source needed][4] Emoto became a Doctor of Alternative Medicine at the Open International University for Alternative Medicine in India in 1992.[5]

Emoto's water crystal experiments consist of exposing water in glasses to different words, pictures or music, and then freezing and examining the aesthetics of the resulting crystals with microscopic photography.[6][not in citation given] Emoto claims that different water sources produce different crystalline structures when frozen. For example, he claims that a water sample from a mountain stream when frozen will show structures of beautifully-shaped geometric design, but those structures will be distorted and randomly formed if the sample is taken from a polluted water source.


Commentators have criticized Emoto for insufficient experimental controls and for not sharing enough details of his approach with the scientific community.[7] William A. Tiller, another researcher featured in the documentary What The Bleep Do We Know?, states that Emoto's experiments fall short of proof, since they do not control for other factors in the supercooling of water.[8] In addition, Emoto has been criticized for designing his experiments in ways that leave them prone to manipulation or human error influencing the findings.[9][10] Writing about Emoto's theory in the Skeptical Inquirer, physician Harriet A. Hall concluded that it was "hard to see how anyone could mistake it for science".[1]

Emoto was offered the One Million Dollar Paranormal Challenge by James Randi in 2003, and would have received US$1,000,000 if he had been able to reproduce the experiment under test conditions agreed to by both parties. He has not participated and the prize money is still offered.


Emoto has sold 2 million copies of his books.[citation needed]

  • 水からの伝言: 世界初!! 水の結晶写真集 (Mizu kara no dengon: sekaihatsu!! mizu no kesshō shashinshū) [Messages from Water] (in Japanese) 1. Tokyo: Hado. 1999. ISBN 9784939098000. 
    • English edition: The Message from Water: The Message from Water is Telling Us to Take a Look at Ourselves 1. Hado. 2000. ISBN 9784939098000. 
  • 水からの伝言: 世界初!!水の氷結結晶写真集今日も水にありがとう (Mizu kara no dengon: sekaihatsu!! mizu no kesshō shashinshū) [The Messages from Water] (in Japanese) 2. Tokyo: Hado. 2001. ISBN 9784939098048. 
  • 水が伝える愛のかたち (Mizu ga tsutaeru ai no katachi) (in Japanese). Tokyo: Tokuma Shoten. 2003. ISBN 9784198617509. 
    • English edition: The Shape of Love: Discovering Who We Are, Where We Came From, and Where We are Going. New York: Doubleday. 2007. ISBN 9780385518376. 
  • Love Thyself: The Message from Water III. Carlsbad, CA: Hay House. 2004. ISBN 9781401908997. 
  • 水可以改變我生命 : "愛和感謝"的心情可以創造積極的能量 (Shui ke yi gai bian wo sheng ming : "Ai he gan xie" de xin qing ke yi chuan zao ji ji de neng liang) (in Chinese). Taibei Xian Xindian Shi. 2006. ISBN 9789576864971. 
  • Water Crystal Healing: Music & Images to Restore Your Well Being. New York; Hillsboro, OR: Atria: Beyond Words. 2006. ISBN 9781582701561. 

See also[edit]



  1. ^ a b Hall, Harriet (November–December 2007). "Masaru Emoto's Wonderful World of Water". Skeptical Inquirer 31.6. [reprint verification needed][copyright violation?]
  2. ^ "The minds boggle". The Guardian. May 15, 2005. 
  3. ^ "Authors: Dr. Masaru Emoto". Beyond Words Publishing. Retrieved 2013-07-01. [unreliable source?]
  4. ^ "International Water For Life Foundation". Archived from the original on 2011-12-18. Retrieved 2011-12-01. 
  5. ^ Setchfield, Kristopher. "Are Dr. Masaru Emoto’s Fantastic Claims Actually Real?". 
  6. ^ "How to Take a Water Crystal Photograph". Archived from the original on 2011-10-18. Retrieved 2011-10-10. 
  7. ^ Ho, Mae-Wan, "4: Crystal Clear - Messages from Water", Water, Water, Everywhere, Institute of Science in Society. 
  8. ^ Tiller, William (2004). "What the Bleep do we Know!?: A Personal Narrative". Vision In Action 2 (3-4). 
  9. ^ For example, see Radin et al., 2006, page 408.[full citation needed]
  10. ^ Matthews, Robert (April 8, 2006). "Water: The quantum elixir". New Scientist (2546). (subscription required (help)). 

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