Matchbook

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Matchbook (open)
Supersonic Matchbox (1985-1986 given on Concorde)

A matchbook is a small paperboard folder (matchcover) enclosing a quantity of matches and having a coarse striking surface on the exterior. The folder is opened to access the matches, which are attached in a comb-like arrangement and must be torn away before use in contrast to a matchbox where the matches are loosely packed in the interior tray.

The exterior of the matchcover is usually imprinted with a producer's logo, often with artistic decorations, or serves as an advertising/promotional medium for the undertaking by which it is sold or given away. The ease of making matchcovers of different shapes also made them quite a popular cheap promotional item or anniversary souvenir.

Manufacturing of matchbooks peaked during the 1940s and 50s, then steadily declined because of the availability of disposable lighters and various anti-smoking health campaigns. Recently, matchbooks have begun to regain some of their popularity as a "retro" advertising item, particularly in high-end restaurants.[1]

Although paper matches were patented in the 1880s, an early paper match "folder" was patented in September 1892[2] by Philadelphia patent attorney Joshua Pusey, however the matchbook as we know it was patented a few weeks later by Charles Bowman of Lebanon, Pennsylvania. Pusey challenged Bowman's patent, but Bowman's patent was upheld. Pusey sold his patent to the Diamond Match Trust in 1896 and then served as the company's patent attorney. Bowman's company, the American Safety Head Match Company of Lebanon, PA did not last long, and Diamond Match Co. adapted his design into their product, becoming the first mass-producer of paper matchbooks.

Collecting of matchboxes, matchbooks, match labels and other match-related items is called phillumeny.

Matchcover[edit]

Matchbook cover, World War II, Uncle Sam

A "matchcover", or "matchbook cover", is a thin cardboard covering that folds over match sticks in a "book" or "pack" of matches. Covers have been used as a form of advertising since 1894, two years after they were patented, and since then, have attracted people who enjoy the hobby of collecting. Many historians point to the Mendelson Opera as the first to use matchbooks for advertising purposes; they hand wrote their promotional information on blank matchbook covers. Inspired by the Opera's innovation, Diamond Match salesman Henry Traute began approaching manufacturers to advertise their products on his company's matches, promoting them as something that would be viewed by their users many times a day. Among the first companies to order advertising matchbooks were Pabst beer, American Tobacco Company and Wrigley's Chewing Gum. He also encouraged his customers to give away matchbooks as a promotional item.[2]

Collectors are known as phillumenists, or "lovers of light", and include people who have a shoe box or fish bowl filled with packs from local stores and restaurants, to serious collectors with covers organized in hundreds of different topics. In 2005, there were over 1800 active collectors in The Rathkamp Matchcover Society[3] (The Voice of the Hobby Since 1941), spread over 20 countries worldwide.

Patents[edit]

US patent 483,166[4] Flexible Match patent, 27 September 1892 - set of 2 match combs shown enclosed folding paper match cover.

See also[edit]

  • Matchbox - another method of delivering matches (and advertising)

Bibliography[edit]

  • Prero, Mike (2005). "2005 Demographics".RMS Bulletin No. 512, January/February, pp. 1–4.
  • Steele, H. Thomas; Hiemann, Jim; Dyer, Rod (1987). Close Cover Before Striking: The Golden Age of Matchbook Art NY: Abbeville Press, ISBN 0-89659-695-8

References[edit]

  1. ^ Heron, Katrina (October 20, 2009). "A New Old Freebie: Restaurant Matches Return". The New York Times. Retrieved 31 July 2010. 
  2. ^ a b "Striking Images: Matchbook Advertising". Under the Influence with Terry O'Reilly (CBC Radio). June 17, 2012. 
  3. ^ "Rathkamp Matchcover Society". Matchcover.org. Retrieved 2012-10-30. 
  4. ^ "Patent US483166 - FLEXIBLE MATCH - Google Patents". Google.com. Retrieved 2012-10-30. 

External links[edit]