Morinaga & Company
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Morinaga & Company, Ltd. (森永製菓株式会社 Morinaga Seika Kabushiki-gaisha) (TYO: 2201) is a confectionery company in Tokyo, Japan, in operation since August 15, 1899. Their products include candy and other confectioneries. Morinaga is best known for having superstar Ayumi Hamasaki appear in their commercials.
In 1960, the company advertised that women should give chocolates to men on Valentine's Day. This action strongly influenced the present culture of Valentine's Day in Japan. Moreover, in 2009, the company made chocolates for men to give women, which are called Gyaku-choco. (Gyaku means reverse in Japanese.)
[edit] Affiliate company
[edit] See also
[edit] External links
- (Japanese) Morinaga & Company
- (English) Morinaga & Company corporate profile
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