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Moshi Monsters logo
|Release date(s)||April 2007|
Moshi Monsters is a website aimed at children aged 6–14 with over 80 million registered users in 150 territories worldwide. Users choose from one of six virtual pet monsters (Diavlo, Luvli, Katsuma, Poppet, Zommer and Furi) that they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, take daily puzzle challenges to earn ‘Rox’ (virtual currency), play games, personalize their room and communicate with other users in a safe environment.
Following its online success, Moshi Monsters has expanded commercially with physical products, including toys, Moshi Monsters Magazine (the number-one selling kids' magazine in the UK), a best-selling DS video game, a music album, books, membership cards, bath soap, chocolate calendars, trading cards, figures of many Moshlings and a full length Moshi Monsters feature film. In December 2012, eight Moshi Monster toys were given in McDonald's Happy Meals in the United States and Canada.
The game was developed in 2007 by entertainment company Mind Candy and launched in April 2008. As of December 2009, there were 10 million players registered. In March 2010, Mind Candy announced that there were 15 million users and by September 2010 that number had surpassed 25 million. In June 2011 it was announced that there were 50 million users.
In March 2012, Mind Candy confirmed a major partnership deal with Sony Music. The deal followed the recent launch of Mind Candy’s own music label, Moshi Monsters Music. The deal will see Sony Music handle the distribution aspects of Moshi Monsters' music releases, starting with the debut album Moshi Monsters, Music Rox! Jason Perry, formerly with the UK rock band A and head of Moshi Music, is driving the new album. The Moshi Monster TV show features music from: Sonic Boom, Beatie Wolfe, The Blackout (band), Portia Conn, Mop Top Tweeny Bop, Merry Twistmas.
Lady Goo Goo injunction
In October 2011, Ate My Heart Inc, representing the musician, Lady Gaga, were granted an interim injunction by the High Court of Justice of England and Wales to stop Mind Candy, parent company of the Moshi Monsters, from releasing music on iTunes by a Moshi Monster character known as Lady Goo Goo. The songs intended for release included the parody "Peppy-razzi", similar to the Lady Gaga hit Paparazzi. Justice Vos of the High Court ruled that Lady Goo Goo could appear in the Moshi Monsters game, but could not release, promote, advertise, sell, distribute, or otherwise make available "any musical work or video that purports to be performed by a character by the name of Lady Goo Goo, or that otherwise uses the name Lady Goo Goo or any variant thereon".
Main article: Moshi Monsters: The Movie
In 2012, Mind Candy announced a Moshi Monsters film. Then in September 2013, Issue 34 included a Moshi Music DVD with the short trailer. Then in October 10 2013, the long trailer was found on ITV Daybreak (a short preview). One day later, the full long trailer was released on YouTube. The film will release on 20th December 2013.
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- How To Get 60 Million Users Without Using Any Social Media, Business Insider
- ABC Figures Reveal Moshi Monsters Magazine is the Best Selling Children's Magazine in the UK, Bloomberg
- Moshi Monsters video game breaks chart record, ToyNews
- (May 2, 2008). "Online World Atlas: Moshi Monsters – Pt. 1, Overview", Worlds in Motion. Retrieved October 23, 2010.
- (December 4, 2009). "Millions and millions of big monsters", The Independent. Retrieved February 20, 2010.
- Yiannopoulos, Milo (September 8, 2010). "Moshi Monsters is leading the way on child safety", The Daily Telegraph. Retrieved October 23, 2010.
- Barnett, Emma (June 7, 2011). "Moshi Monsters hits 50 million members", The Daily Telegraph. Retrieved June 7, 2011.
- Music Week March 2012
- Sweney, Mark (13 October 2011). "Lady Goo Goo injunction". TheGuardian.co.uk. Retrieved 5 July 2013.
- "Moshi Monsters - Australian Charts". australian-charts.com/ Hung Medien.
- "Moshi Monsters - Irish Charts". irish-charts.com/ Hung Medien.
- Peak positions for albums on the UK Albums Chart: