New Jersey Bell was founded in 1904 as an AT&T company serving southern New Jersey, named Delaware and Atlantic Telegraph & Telephone Company. New York Telephone served northern New Jersey. In October 1927, D&A T&T changed its name to New Jersey Bell Telephone Company, and purchased the New Jersey properties of New York Telephone which had belonged to New York and New Jersey Telephone and Telegraph.
Throughout the 1980s to the first half of the 90s, New Jersey Bell kept its traditional identity. In 1994, Bell Atlantic started rebranding all its companies to Bell Atlantic-(state), so New Jersey Bell became Bell Atlantic - New Jersey, Inc. In 2000, after the Bell Atlantic - GTE merger, the corporation changed its name to Verizon, and so New Jersey Bell once again changed its name, this time to Verizon New Jersey, Inc. Verizon New Jersey's headquarters is the New Jersey Bell Headquarters Building, 540 Broad Street, Newark, New Jersey.
2006 Verizon New Jersey was the first company to file application for a video franchise under New Jersey's new centralized video franchise law. Previously, cable television providers had to file with every municipality in which they wished to provide service individually, thus making Verizon New Jersey the state's first statewide competitive "cable company".