Next Big Sound

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Next Big Sound
Type Private
Industry Music
Founded August 2008
Headquarters New York, New York
Key people Alex White: CEO
Products Online music analytics
Employees 23

Next Big Sound is a provider of online music analytics and insights. The company measures the growth and popularity of bands across social networks, streaming services and radio.


With Next Big Sound, users track mentions of their favorite bands and musical artists across a variety of major music websites: music plays on and MySpace, fans on Facebook, iLike,, MySpace and Twitter, band page views on MySpace, and band page comments on MySpace. NBS calculates and graphs each of these statistics over time and compares the data to that of other similar bands. The site has been tracking this data since June 2009 for over 486,000 bands. Next Big Sound was recently named as one of the 10 best music startups of 2010 by Billboard Magazine and CEO Alex White was named to Billboard's 30 Under 30 executives to watch list.[1][2]


The business grew from a class assignment at Northwestern University, where founders Samir Rayani (CTO), Alex White (CEO), Jason Sosnovsky (since parted with NBS) and David Hoffman (CPO) attended. As part of the entrepreneur class, students present their ideas to venture capitalists. The Next Big Sound received US$25,000 in seed money. In the summer of 2009, the company was chosen to participate in the "selective"TechStars incubator program for online startups in Boulder, CO. Their investors include Foundry Group, Alsop Louie, SofttechVC, David Cohen, David Cancel, Peter Zandan and Troy Henikoff. On June 1, 2012, the company moved its headquarters from Boulder to New York City.[3] On June 1, 2013, the company hired Dave Zwieback, as VP of Engineering.[4]

On May 25, 2014, the company announced a new division, Next Big Book, and its first publishing-industry partnership, with Macmillan Publishers.[5]


  1. ^ Warner, Joel (2010-10-07). "Fueled by venture-capital funding and a love for unknown bands, can Boulder's Next Big Sound predict the next rock star?". Westword. Retrieved 2010-11-28. 
  2. ^ "Power Players: 30 Under 30, Page 5". Billboard. 2010-08-18. Retrieved 2010-11-28. 
  3. ^ Wallace, Alicia (2012-05-18). "Boulder's Next Big Sound moving to New York". Daily Camera. Retrieved 2012-10-07. 
  4. ^ "Dave Zwieback, CrunchBase Profile". Retrieved 2013-10-13. 
  5. ^ Kaufman, Leslie (2014-05-25). "Music Data Analyst Turns Sights to Books". New York Times. Retrieved 2014-08-30. 

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