Peignot (typeface)
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| Category | Display |
|---|---|
| Designer(s) | A. M. Cassandre |
| Foundry | Deberny & Peignot |
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| Sample | |
Peignot is constructed sans-serif display typeface, designed by A. M. Cassandre in 1937. It was commissioned by the French foundry Deberny & Peignot. The typeface is notable for not having a traditional lowercase, but in its place a "multi-case" combining traditional lowercase and small capital characters. The typeface achieved some popularity in poster and advertising publishing from its release through the late 1940s. Use of Peignot declined with the growth of the International Typographic Style, which favored less decorative, more objective typefaces such as Akzidenz-Grotesk.
Peignot experienced a revival in the 1970s as the typeface used on The Mary Tyler Moore Show and the second season of That's My Mama. While often classified as "decorative", the face is a serious exploration of typographic form and legibility. It is now owned by Linotype Corp. and is distributed both by Linotype and by Adobe.
A font resembling Peignot was used for the Intellivision video game system. Derek Vogelpohl distributes a digital version of that font as freeware under the name SF Intellivised.
Usage
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- The logo for the 1980s game show Dream House
- The titles throughout the Beatles' 1965 film Help!
- The credits of the 1970 film Love Story
- The Random House hardcover edition of Philip Roth's novel When She Was Good (1967)
- The 1970s toy "Spirotot" used Peignot in its instruction manual.
- Behind the Camera: The Unauthorized Story of Charlie's Angels used Peignot in its titles.
- The title graphics of ABC's Movie of the Week from 1969–1975.
- The cover of the Elton John soundtrack album for the movie Friends (1970), though Peignot was not used on the materials for the movie itself.
- The original "pinball" logo used by Viacom
- The Jerry Springer Show used Peignot for its first three seasons (1991–1994).
- The Gordon Institute of Business Science logo
- Lifeforce, title sequence for the 1985 film
- Shanghai Surprise, the 1986 film
- Several Muppets films use Peignot for their title sequences.
- The Mary Tyler Moore Show opening title sequence
- That's My Mama second season opening title sequence
- Real Madrid's shirt number and name font in 2005-06 season
- The Oprah Winfrey Show fantasy opening title sequence
- Gary Larson's The Far Side and The Far Side Gallery
- The Boo Radleys' album Giant Steps
- "Magic Tree" car air fresheners.
- The logo of Easy Living magazine
- Universidade Estadual de Londrina
- Radio Philippines Network
- Baltimore Police Department cars
- More recent paperback editions of F. Scott Fitzgerald's The Great Gatsby use Peignot to spell out Fitzgerald's name.
- Signage for Nashoba Valley Ski Area in Westford, Massachusetts
- The logo of Igloo Products Corporation
- The final branding of Republic Airlines prior to their merger with Northwest in 1986.
- The puzzleboard font from 1996 onwards for Wheel of Fortune Australia
- Menu and interface elements in some games of Touhou Project.
- Used for the credits of the primetime soap opera Flamingo Road
- Used during the closing credits of the game show Play the Percentages
See also
External links
