Pet Fed India
| Pet Fed India | |
|---|---|
 | |
| Status | Active |
| Location(s) | New Delhi, Mumbai |
| Country | India |
| Inaugurated | 2014 |
| Organized by | Mydea Ventures Pvt Ltd |
| Website | http://www.petfed.org |
Pet Fed is the biggest pet festival held in India, with its main editions held annually at New Delhi, Mumbai and Bengaluru. The first ever edition was organised on 1 November 2014 at Dilli Haat INA in New Delhi.[1][2]
It has consistently witnessed a footfall of over 60,000+ visitors and 9,000+ pets cumulatively in all cities. Pet Fed also holds the title for ‘Biggest Dog Carnival’[3] in the Limca Book of Records.
Pet Fed 2014
Delhi Pet Fed 2014
The first ever Pet Fed was hosted by Mydea Ventures Private Limited on 1 November 2014 at Dilli Haat, New Delhi, India as a full day festival for pets and pet lovers. It was organised by three 22-year-old entrepreneurs, Akshay Gupta, Aishwarya Tandon and Ravdeep Anand.[4][5]
It showcased stalls by several Indian pet care brands, including but not restricted to, Choostix, Dogspot.in, PetSetGo, Heads Up For Tails, Pets Empire and many others along with NGOs working for animal welfare like People For Animals.
Pet Fed lasted for a day and included several games, interactive sessions, workshops by dog trainers, fashion show and more. Around 5,000 people attended the event. This edition was hosted as a non-ticketed event and was open for all.
As traditionally associated with dog shows, several pet parents participated in the fest with their dogs and enjoyed various activities and games organised for them.[1]
The convention was also graced by the presence of Honourable Union Cabinet Minister for Women and Child Development and avid animal rights activist, Smt. Maneka Gandhi.[1][6][7]
Pet Fed 2015
Kolkata Pet Fed 2015
The first express edition of Pet Fed happened in Kolkata at Science City Kolkata from 28 February to 1 March 2015.[8] The Kolkata express edition saw participation from major pet care brands like Pedigree Petfoods, Himalaya Wellness, Drools, and many more along with non-pet care brands like Daikin.[9]
Delhi Pet Fed 2015
The second edition of Pet Fed was held in Delhi on 15 December 2015 at Garden of Five Senses. Like the first edition, Pet Fed 2015 remained a non-ticketed event and saw a record breaking 9,500 visitors with more than 1,000 dogs. The fest had a dedicated off-leash zone for pets, free health check-ups, dog grooming, fashion show and much more. This edition also saw participation from brands like Grofers, T.G.I. Friday's along with all the major pet care brands and even a book launch by the title Fluffy & Me.[10]
Pet Fed 2016
Delhi Pet Fed 2016
The third of Pet Fed India was held in Delhi from 17 to 18 December 2016 at NSIC Grounds.[11] Pet Fed now qualified as a ticketed event and witnessed a huge surge in the turnout - with over 20,000 visitors and more than 2,500 pets flocked in to experience the making of what would soon be India's Biggest Pet Festival.[12][13] The fest had more than 100 stalls of pet care brands like Royal Canin, Drools, Choostix, Dogspot.in, PetSetGo and many more which showcased their products and services; and several NGOs working for animal welfare.
Many non-pet care brands also showcased their products like Tata Motors, Mahou-San Miguel Group, Panasonic and more. A dedicated off-leash zone & play area for pets was set-up along with dog grooming, fashion show, training workshops and more.[14] For the first time, an award ceremony was also conducted to recognise the work of companies and professionals in the pet care industry.
A Guinness World Record for most dogs wearing bandanas was also conducted at this edition of Pet Fed.[15][16][17][18]
Dino Morea, an actor, model and a successful entrepreneur officially joined hands with Pet Fed as he was on boarded as an investor.
Pet Fed 2017
Delhi Pet Fed 2017
The fourth edition of Pet Fed was held on 2–3 December at NSIC Grounds and witnessed a footfall of over 20,000 visitors and 3,000 pets.[19] The aim was to make these two days memorable for pets and their parents and strengthening the bond that they shared.
There were a plethora of stage activities & shows like Temptation alley, Pet's Got Talent, Fashion Show, Security Dog Show by trained professionals that turned out to be a major hit among the visitors.[20]
More than 120 brands, which are essential to the livelihood of pets and their humans, exhibited their products at the fest. Dogsee Chew, Orijen & Acana were some of the major brands that exhibited their products.[21][22]
There was a dedicated food court for humans where brands like Social, WOW Momos, Chaayos & Imperfecto also participated.
Mumbai Pet Fed 2017
Pet Fed's first move to Mumbai happened on 16 & 17 December at MMRDA Grounds. The reception of the event was huge as the event saw 19,000+ humans and 2,500+ pets in attendance.
The excitement was galore with the presence of celebrities like Dino Morea, Ashutosh Gowariker, Chunky Panday & Ananya Panday, Aditya Thakrey, Minissha Lamba, Pooja Chopra who had come with their dogs. Other celebrities like Sidharth Malhotra, Malaika Arora, Karan Kundra & VJ Anusha gave this festival for pets a shout out on their Social Media.
Pet Fed was awarded the Limca Book of records in Mumbai, the same year, for being the biggest gathering of dogs at an event in India.[23]
Over 120 brands had participated in the festival with some popular pet care brands like Royal Canin, Drools & delirious food brands like Bombay Food Truck, Has Juices, Chaayos. Dogs even got to choose from doggy ice creams as well as dog beers!
Pet Fed 2018-19
The 2018-19 editions of Pet Fed were all about dedicating those two days to your pets and encouraging people to adopt Indie breeds as pets. There was a huge inclination towards adoption drives, where a lot of Animal Welfare NGOs put up adoption booths. To encourage people with Indie pets, free entry was allowed for people who had Indie breeds as pets. For the rest of the crowd, the event was ticketed as usual.
Bengaluru Pet Fed 2018
Pet Fed led its expansion to the city of Bengaluru for the first time in 2018.[24] It was held on 1 & 2 December at Manpho Convention Center, with over 18,000 visitors & 2,500 pets attending the festival on both days.
There was a huge amount of participation and great reception towards various activities like Fashion Show & a Cat Show that was held in association with Alliance of Cat Fanciers & Royal Canin. There were international certified judges for the Cat Show in attendance as well.
Along with pet care brands like Just Dogs (India's biggest retail chain for pets) & Cessna Lifeline, popular beer brand Simba, automobile brand like Volvo, upcoming app-based brand like Dunzo & popular FMCG brand 'Dairy Day' had also participated in the same.
Dino Morea supported the expansion to Bengaluru as the new city, it being his hometown as well.[25]
Delhi Pet Fed 2018
The fifth & the biggest edition until date culminated on 15 & 16 December with over 25,000 visitors & 3,500 pets at NSIC Grounds in Okhla.[26] It included a Paramilitary Dog Show organized by the Sashatra Seema Bal (Indian Army).
Over 150 pet care brands participated at the festival, and iguanas also made their first appearance in the Delhi Pet Fed this year.
Mumbai Pet Fed 2019
The second edition turned even bigger for Mumbai with the footfall almost as big as Delhi's. It saw about 20,000+ visitors & 3,000+ pets in attendance on 19 & 20 January at MMRDA Grounds.
Free grooming sessions were organized by Dogiiee Dog World for all pets at the festival. Brands like Royal Canin, Purina & Farmina participated at the event.
Cat Show, Fashion Show, Security Dog Show, Pet's Got Talent, Obedience Dog Show, Pet Cosplay were some of the major highlights from the Mumbai Pet Fed this year.[27]
There was an Iguana at Mumbai Pet Fed as well.
Pet Fed 2019-20
The 2019-20 editions of Pet Fed focused on higher quality & booming roster of newer activities as well as play areas with an inclusion of a separate Agility Ring for dogs & a separate Play Zone for them as well. Agility Ring included weave poles, dog walks, tunnel slides, sand pits & various other agility hurdles including a wishing well hurdle. Play Zone had all things fun like ball pools, trampolines, run-through tunnels & sea saw swings for every sized dogs. This edition was also the most cat-inclusive edition of Pet Fed so far with International Cat Shows being held in association with World Cat Federation across Bengaluru, Delhi & Mumbai. There were Police & Security Dog Shows conducted by the Police Dog Squads, giving all the visitors a sneak peek on how these paramilitary dogs help safeguard & serve our nation better. Free entry was allowed to people with Indie pets to encourage the adoption of more and more indie breeds. A huge surge in the indie pet population was witnessed this year than the past Pet Fed editions along with most number of Indie breeds being adopted in this edition over the course of 2 days of the festival. For the rest of the crowd, the event was ticketed as usual.
Bengaluru Pet Fed 2019
Pet Fed organised its second edition in Bengaluru on 16 & 17 November at Jayamahal Palace, a much bigger and better venue. This edition witnessed over 19,040 visitors & 3,050 pets attending the festival on both days.
The International Cat Show that was held in association with World Cat Federation & Alliance of Cat Fanciers observed a participation of over 85 cats. There were two types of judging that took place - Ring Judging by Sudhakar Katikineni as well as Traditional Judging by world renowned international judges - Marina Zhuravleva & Olga Belyaeva from Russia.
Over 75 brands participated in the exhibition and among them a few popular pet care brands being Purina, Farmina, Himalaya, Lozalo, Heiniger, Just Dogs and other brands like Simba, Greater Than Gin & Isuzu.
One of the major highlights at this Pet Fed was the skillful demonstration by the Karnataka Police Dog Squad. A live demonstration by Belgian Shepherd Malinois dogs was conducted to showcase the audience how these police dogs safeguard and serve the country each day. The demonstration included tasks like obedience, explosive detection with human body search, narcotic detection with search from bags, assault or attack work with and without a command.
Delhi Pet Fed 2019
The sixth edition: A New Year special edition where pet parents were encouraged to gather at this festival as a tribute to bringing in the new year with their pets - culminated on 28 & 29 December with over 19,580 visitors & 3,104 pets at the NSIC Grounds in Okhla. A large flock of pet parents & pet lovers attended the festival despite Delhi being the coldest in over a 100 years.
The Delhi Police Crime branch's dog squad plays a role of paramount importance in Crime Branch's day-to-day working & undertake various important duties vis a vis Narcotic detection, explosive detection and solving cases of theft, decoity and murder etc. The same was demonstrated by 10 dogs & 22 police officers in front of a large audience.
Over 120 pet care brands participated at the festival and iguanas made their appearance again in this edition. The International Cat Show in association with World Cat Federation was also a major hit with cat parents & cat lovers with international judges coming in from Russia & Belarus.
Mumbai Pet Fed 2020
The third edition in Mumbai turned out to be the biggest edition for Pet Fed this year, with a footfall exceeding that of Delhi's. It saw about 20,825 visitors & 3,156 pets in attendance on 11 & 12 January at a much greener venue - JVPD Grounds, Juhu.
Apart from Dino Morea, our very own brand ambassador, other popular & well-renowned Bollywood celebrities like Minnisha Lamba, Kunal Kohli, Omkar Kapoor, Kunwar Amar as well as TV Actors and real life couple Siddharth Chandekar & Mitali Mayekar were spotted enjoying a day out with their respective families & furry friends at the carnival.
The International Cat Show being in a fully air conditioned indoors space became a popular gig among cat parents and saw a participation of over 75 cats. The judges being some of the world renowned Cat Show Judges and Behaviourists came in from Russia & Germany. Brands like Pedigree, Just Dogs, Jerhigh, Purina & Farmina participated at the event along with India's No 1 Smartphone - One Plus being one of the major sponsors at the event.
There was an Iguana at Mumbai Pet Fed this year as well. The most intriguing part was one of the visitors who came along with a pet Hedgehog at the event.
References
- ^ a b c Nath, Damini. "When Chihuahuas and Labradors rubbed shoulders at a pet convention". The Hindu. Retrieved 1 July 2017.
- ^ "NDTV".
- ^ "Biggest Dog Carnival". Dogspot.in.
- ^ "Delhiites attend Pet Fed with their pets at Dilli Haat in Delhi - Times of India". The Times of India. Retrieved 1 July 2017.
- ^ "Pet Fed 2014 – One World News". Retrieved 1 July 2017.
- ^ "Record Breaking Turnout At India's First Pet Convention Held In Delhi". DogSpot. Retrieved 1 July 2017.
- ^ "Pet Fed". www.facebook.com. Retrieved 1 July 2017.
- ^ "Pet Fed, India's first Pet Convention comes to Kolkata". www.newswire.com. Retrieved 1 July 2017.
- ^ Indiablooms. "Pedigree partners with Pet Fed in Kolkata | Indiablooms - First Portal on Digital News Management". Indiablooms.com. Retrieved 1 July 2017.
- ^ Aslesha. "A dog-meet-dog world". The Hindu. Retrieved 1 July 2017.
- ^ "Pet Fed - India's Biggest Pet Festival Is Back In Delhi To Celebrate Human-Animal Love! - Festival Sherpa | Online Guide to Festivals". Festival Sherpa | Online Guide to Festivals. 16 December 2016. Retrieved 1 July 2017.
- ^ "25000 people & 2500 pets attend Pet festival 'Pet Fed'". Everything Experiential. Retrieved 1 July 2017.
- ^ "Raining cats and dogs: When Delhi hosted country's biggest pet festival". Sunday Guardian. 24 December 2016. Retrieved 1 July 2017.
- ^ ScoopWhoop (19 December 2016). "The Day Delhi Was The Best Place On Earth For Pet Lovers: Awwdorable Moments From Pet Fed 2016". ScoopWhoop. Retrieved 1 July 2017.
- ^ "Enter 'Guinness World Record' with your dog at India's biggest pet festival 'Pet Fed'". The Indian Express. 8 December 2016. Retrieved 1 July 2017.
- ^ Singh, Shivani. "Pet Fed 2016 kicks off with world record in sight". The Hindu. Retrieved 1 July 2017.
- ^ "Pet Fed Delhi 2016 to attempt Guinness World Record for dogs". Inshorts - Stay Informed. Retrieved 1 July 2017.
- ^ "ANI News".
- ^ "4th Edition - Pet Fed Delhi". Millennium Post.
- ^ "Fashion Show & Activities". Times Of India.
- ^ "Dogsee Sponsor". Everything Experential.
- ^ "Brands Participation at Pet Fed". Economic Times.
- ^ Limca Book Of Records. "Times Of India".
- ^ "Pet Fed Entering Bengaluru". Deccan Herald.
- ^ "Dino Morea". MensXP.
- ^ "5th Edition - Pet Fed Delhi". Times Of India.
- ^ "Doggie Cosplay". Daily News & Analysis.