The Pineberry is a strawberrycultivar; as such, despite its pineapple-like flavor and white coloring, it is merely the product of hybridization between different cultivars of strawberry which has been selected for its appearance and taste qualities. It is not a strawberry-pineapple hybrid. They were publicized in Germany in April 2009 as Ananaserdbeere, i.e. "pineapple-strawberry". It is a hybrid of Fragaria chiloensis, originating in South America, and Fragaria virginiana, originating in North America, the same parentage as the garden strawberryFragaria × ananassa. A pineberry is smaller than a common strawberry, measuring between 15 to 23 mm (0.6 to 0.9 in). When ripe, it is almost completely white, but with red "seeds" (achenes). "The fruit flesh can range from soft white to orange and is very fragrant with a slight pineapple flavor," said Greg Goddard, the co-creator. The plant is disease resistant, but is not very profitable, due to small-scale farming, small berry size and low yield crop.
The pineberry has been marketed to European restaurants, bakeries and wholesale markets. The berry has been dubbed "pineberry" for the UK market where it became available in 2011. White strawberries are not rare; in fact, South American natural strawberries were white and garden supply stores in the UK have other white varieties of strawberry such as those which are called the White Soul and the White Delight. Unlike the pineberry, these however are Fragaria vesca cultivars; the strawberries these plants produce are generally smaller and more fragrant.
It is claimed by VitalBerry that pineberries are "the oldest strawberry variety". Pineberries were nearly extinct until 2003, when Dutch farmers saved the plant. The farmers found the plant in France and decided to grow it commercially. As a result of deterioration over time, the plants they found yielded only one or two berries per plant. The farmers took cuttings and grew hundreds of plants and selected the healthy ones. This was repeated for six years until they had healthy plants. The pineberry was sold commerically in the U.S. for the first time in 2012 between mid-May and June, having been sold in several locations in New York. Critical response has been mixed.