PoweR Girls

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PoweR Girls was a 2005 MTV reality TV series about press maven Lizzie Grubman mentoring a team of young hopeful publicists as they work their way in the world of celebrities, glamour and public relations to ultimately earn a permanent spot on Grubman's team (along with her respect).

Plot[edit]

The show took its name from a 1998 New York Magazine cover story written by Vanessa Grigoriadis about Grubman.[1] It followed Grubman and four young female assistants, Rachel Krupa, Ali Zweben, Kelly Brady, and Millie Monyo, doing the work of celebrity publicists in Manhattan: planning nightclub openings and album launches, mingling with celebrities and the press.[2] The four competed for a permanent role in Lizzie Grubman Public Relations, relying on a combination of their skills and sex appeal.[3] Grubman took the mentor role, paralleling Donald Trump in The Apprentice.[2][3]

The show also featured various other characters through events, parties and day-to-day office activities. One featured character was then intern Anthony Berklich who showed-up in two of the episodes.

Reception[edit]

The show debuted on MTV on March 10, 2005, to a poor response from critics.[4][5] Six episodes were produced in the first season. The season finale was April 14.[6]

As of October 2005, the New York Post reported that Grubman was said to be in talks with the various Viacom Networks to broadcast a second season of PoweR Girls, though nothing has been heard about it since.

After The Show[edit]

  • Ali Zweben- Public Relations Manager of Intermix Boutique clothing store in Manhattan.[7][8]
  • Rachel Krupa - Head of Operations at the Los Angeles office of Berk Communications, Inc.[9]
  • Kelly Brady - continued working for Lizzie Grubman Public Relations. On September 30, 2006, she married Walter Zegers, a Manhattan investment banker,[10] who had appeared as her boyfriend on the show.[11]
  • Millie Monyo - went on to start her own Interior Design and Event Planning Company and also works as a Public Relations Manager for Estée Lauder Global Communications.
  • Anthony Berklich- went on to work at the television talk-shows "The View" and "The Daily Show with Jon Stewart".

References[edit]

  1. ^ Grigoriadis, Vanessa. "Welcome to the Dollhouse". New York Magazine. 
  2. ^ a b Sternbergh, Adam. (March 7, 2005). "Lizzie Grubman’s Star Vehicle". New York magazine. Retrieved 2007-09-12. 
  3. ^ a b "Women on Top". interview with participants, Stuff Magazine, 2005-02-11, By Laura Leu. Archived from the original on 2007-10-17. Retrieved 2007-09-12. 
  4. ^ Matthew Gilbert (March 10, 2005). "'PoweR Girls' delivers bad PR". Boston Globe. Retrieved 2007-09-13. MTV's PoweR Girls is both a poorly made reality show and an American cultural tragedy. 
  5. ^ Virginia Heffernan (March 10, 2005). "A Front-Row Seat to a Behind-the-Scenes Job". New York Times. PoweR Girls," unfortunately, is no "Rich Girls. 
  6. ^ Krishna Purohit (2005-04-12). "Once in PR-ison, now leading lady on MTV reality show". The Daily Targum. Retrieved 2007-09-13. 
  7. ^ "Access Style: 7 Trends For '07". Access Hollywood. January 5, 2007. Retrieved 2007-09-13. [dead link]
  8. ^ http://intermixonline.com
  9. ^ Berk Communications (July 25, 2006). "Berk Communications, Inc. to Open Los Angeles Public Relations Office" (PRESS RELEASE). PRNewswire. Retrieved 2007-09-13. 
  10. ^ Christopher Cassuto (November 12, 2006). "Zegers 32, and Brady, 26". New York Post. Retrieved 2007-09-13. [dead link]
  11. ^ Michelle Ingrassia (March 3, 2005). "Lizzie's Ladies on the Lose?". New York Daily News. Retrieved 2007-09-13. [dead link]

External links[edit]