Mein Real
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1992 |
| Headquarters | Mönchengladbach, Germany |
Key people | Didier Fleury |
| Products | Hypermarkets |
| Revenue |  €10.4 billion (2006) |
Number of employees | ~140,000 (2007) |
| Parent | Metro AG |
| Website | real.de |
Real (stylized real,-) is a European hypermarket, member of the German trade and retail giant Metro AG. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf.
History
In 2006, Metro acquired Wal-Mart's 85 stores in Germany[1] and bought 26 Géant hypermarkets in Poland from the French retail group Groupe Casino.[2] All stores were rebranded as real,-. In November 2012, it was confirmed that Auchan will take over 91 of the Real hypermarkets in Poland, Romania, Russia and Ukraine for 1.1 billion Euro.[3]
Products
As well as food, real,- also offers a wide range assortment of household goods, electrical appliances, books, media, textiles and footwear, sports goods and stationery. In addition to branded products several own-brands are offered including discount label TiP (Toll im Preis=Great Price), mid-price real Quality, premium brand realSelection, real Bio organic products and Watson consumer electronics.
Operations
| Country | First hypermarket | No. of hypermarkets[4] |
|---|---|---|
 Germany |
1992 | 310 |
 Poland |
1997 | 19 |
 Turkey |
1998 | 13 |
 Romania |
2006 | 4 |
Future stores
| Country | First hypermarket | No. of hypermarkets |
|---|---|---|
 Indonesia |
2019 | 1 |
Former stores
| Country | First hypermarket | No. of hypermarkets |
|---|---|---|
 Russia |
2005 | 16 (acquired by Auchan) |
 Ukraine |
2009 | 2 (acquired by Auchan) |
See also
References
External links
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