Look up rheometry in Wiktionary, the free dictionary.
Rheometry (from the Greek ῥέος - rheos, n, meaning "stream") generically refers to the experimental techniques used to determine the rheological properties of materials, that is the quantitative and qualitative relationships between deformations and stresses and their derivatives.
The choice of the adequate experimental technique depends on the rheological property which has to be determined. This can be the steady shear viscosity, the linear viscoelastic properties (complex viscosity respectively elastic modulus), the elongational properties, etc.
For all real materials, the measured property will be a function of the flow conditions during which it is being measured (shear rate, frequency, etc.) even if for some materials this dependence is vanishingly low under given conditions (see Newtonian fluids).