Roy's Motel and Café
Roy's Motel and Café is a motel, café, gas station and auto repair shop, defunct for many years but now being largely restored, on the National Trails Highway of U.S. Route 66 in the Mojave Desert town of Amboy in San Bernardino County, California. The historic site is an example of roadside Mid-Century Modern Googie architecture.
Roy's and the entire town of Amboy is owned and under the stewardship of a private preservationist.
Origins on Route 66
In 1938, founder Roy Crowl opened Roy's as a gas and service station along the legendary U.S. Highway 66, in Amboy. At the time, Route 66 was "The Mother Road" and "Main Street of America" - the primary east-west highway artery crossing the nation from Chicago through the Southwest to Los Angeles. The construction of Roy's was one consequence of a Route 66 realignment through Mountain Springs Summit, bypassing Goffs to directly connect Needles and Essex, and continuing west to Amboy.
In the 1940s, Crowl teamed up with his son-in-law, Herman "Buster" Burris. They expanded the business, as Roy's Motel and Café, to include a café, an auto repair garage, and an auto court of small cabins for overnight rental by Route 66 travelers. Buster Burris himself almost singlehandedly created the town's infrastructure, some of which remains semi-functioning today. Burris even brought power to Amboy and Roy's all the way from Barstow by erecting his own poles and wires alongside Route 66 using an old Studebaker pickup truck.
Postwar business boomed as families discovered the joys of motor travel after the World War II years of tire and gasoline rationing and new cars not being manufactured. Roy Crowl and Burris kept Roy's Garage and Café operating 24 hours a day - seven days a week; so busy was Roy's that Burris took out classified ads in newspapers across the country in the hope of recruiting help.
By the opening of the 1950s, Roy's complex employed up to 70 people; the town's entire population then was 700.
Some very significant and lasting aesthetic changes came to Roy's Motel and Café in 1959: with the February 1 erection of the infamous towering neon "Roy's boomerang logo" sign visible for miles approaching Amboy; and with the construction of the motel's new Mid-Century Modern Style - MCM "inclined roof flying over a glassed wedge" guest reception and office "theme building." They all were a vital beacon milepost and "modernist refuge" for more than a decade.
After Interstate 40
The 1972 opening of Interstate 40 in California, unconnected and a fair distance north of Amboy's section of Route 66, quite literally meant the overnight loss of business. Burris himself was quoted as saying that his business "went down to zero" the day I-40 opened. Roy Crowl died in 1977, with Buster Burris continuing the business for what comparatively few travelers now used decommissioned but scenic Route 66. Burris had strong prejudices against "rowdy bikers and men with long hair" and chased off many "unacceptable patrons" at gunpoint.
During Amboy's decline, Roy's Motel and Café became the town's only business besides a post office and Bristol Dry Lake's chloride works, and continued to attract visitors including some well-known people, long after the town's overall decline.
The actors Harrison Ford and Anthony Hopkins, with autographed photos on the restaurant's wall, visited when schedules allowed. Ford frequently flew in, landing his plane on a nearby landing strip, one of the first in California.
Part of the 1986 motion picture The Hitcher with Rutger Hauer was filmed in Amboy. Both the reception area and neon sign helped establish the setting for a 1999 television commercial for Qwest Communications. It was also used in the Enrique Iglesias music video for his hit single, Hero. In September 1993, Kalifornia was released, starring Brad Pitt, which was filmed in Amboy .
In 1978, Buster Burris married Bessie Van deVeer, a local artist, who brought her love of the desert and her charm to Amboy. Roses were painted on side of the prep table in the kitchen and can be seen in the movie The Hitcher. They continued to run the town together until 1995.
In 2013, Armin Van Buuren, filmed portions of his music video "This is what it feels like" featuring Trevor Guthrie, with a cameo appearance from adult film legend, Ron Jeremy.
In 1995 Timothy White leased the entire town of Amboy and Roy's from Buster Burris, White was a noted New York photographer, who saw value in maintaining the property in a weathered, worn condition as a filming location. White contracted with his 'high school buddy' Walt Wilson to manage the property, and later completed the purchase of the whole town in February, 2000 for U.S.$710,000 from Burris. Buster Burris died later that year at age 91 on August 10, 2000.
Wilson and White continued to sell gasoline, food, and Route 66 souvenirs at Roy's. However the operating hours were sporadic, the menu limited, the management reportedly surly to visitors, and the gasoline and water almost prohibitively expensive - due to the facility's remote location and exorbitant pricing. Reportedly a single glass of tap water in the café cost US$1.00. Timothy White offered Amboy for sale on eBay in 2003, but the property remained unsold.
Restoration to reopen
The property went into foreclosure for repossession in February 2005, with Timothy White and Walt Wilson relinquishing control and returning ownership of Amboy and Roy's to Bessie Burris, Buster Burris's widow. She offered all the property for sale "on the San Bernardino County courthouse steps" but no bidders showed up. With her granddaughter Bonnie Barnes helping, Bessie Burris declared the town on the market for just one March 2005 week with sale to the highest bidder that Friday at noon. However more time passed.
The town was finally sold in May 2005, to Southern California preservation patron Albert Okura, after his pledge to Bessie Burris to restore Roy's keeping its original historic Route 66 look and feel, reopen it, and to open a new museum showcasing Amboy's history. Okura acquired the 950+/- acres including the town and Roy's Motel and Café for $425,000 in cash on May 3, 2005.
Albert Okura, owner of the Juan Pollo chain restaurants, faced challenges in getting basics such as electricity and water services restored and operative. Okura's restoration hurdles predominantly involved Amboy's infrastructure, most of it had been laid by Buster Burris himself and not to current building codes. Bessie Burris continued to visit and work with Albert Okura collecting memorabilia for the town and Roy's until her death at 91, May 17, 2008 in nearby Wonder Valley, CA.
Okura has experience with preservationist efforts and stewardship, being the owner of the Original McDonald's in San Bernardino, California which he operates as a museum. Unlike Wilson and White who wanted to maintain Roy's and Amboy in a patinated "weathered" condition for use as in film shoots, Okura plans to fully restore Roy's to its former glory as a "nostalgia tourists" destination, and Route 66 rest stop for travelers en route to and from Colorado River scenic and recreation areas.
The first steps, the coffee shop and gas station, have both been refurbished and were reopened on April 28, 2008. The Roy's Motel and Café repair, renovation, and restoration costs so far approach U.S.$100,000. While the station's gasoline is still expensive, owing to remote delivery costs, it is below the exorbitant Wilson and White years. Albert Okura also has plans to open a Roy's Café and mini-mart at the same location, although the lack of adequate potable water supplies has kept the café's kitchen closed.
A 2013 Kickstarter campaign proposed to restore the Roy's neon signage as part of a larger project by which a newly established Amboy Foundation of Art proposes to eventually rehabilitate the long-abandoned motel as a place in the desert where artists would be able to achieve solitude and inspiration.
- Chamberlain, Lisa (2007-06-10). "New Kicks on Route 66 for Commercial Builders". The New York Times.
- Mike Anton, Breathing life into a faded desert landmark, Los Angeles Times, January 17, 2007.
- "Timothy White". Timothy White. Retrieved 2012-04-20.
- "Route 66: From Chicago to L.A.". VIA Magazine. 2010-07-23. Retrieved 2012-04-20.
- "286 Extra-Route 66". US Bureau of Land Management. 2007-08-13. Retrieved 2012-04-20.
- Anton, Mike (2007-01-17). "Destiny in the desert". Los Angeles Times. Retrieved 2012-04-20.
- "Route 66 Roy's". Rt66roys.com. Retrieved 2012-04-20.
- Retrieved on 2010-1-12
- "Amboy Foundation Looks for Funding Support via Kickstarter to Restore the Historic Neon Sign on Route 66, Amboy, CA". Sbwire.com. May 24, 2013. Retrieved 2013-07-12.
|Wikimedia Commons has media related to Roy's Motel and Cafe.|
- Roy's: history, photos and various external links website
- Takemytrip.com: Description and history of Roy's
- adland.tv: Qwest Communications commercial filmed at Roy's
- California Historic Route 66 Association website