The album was streamed on the band's website, via continuous vinyl playback, for a period of 24 hours from April 30 to May 1. It was subsequently available for streaming on various media streaming websites such as National Public Radio and KCRW. This album was number 11 on Rolling Stone's list of the 30 Best Albums of 2010.
Jack White explained the album title to The Sun: "The album title refers to the way the internet allows people to spit venom and knock people in a cowardly way using fake names. It seems to me that people aren't teaching this generation anything about responsibility. The internet allows people to make a statement that the whole world can read and listen to-but they're too much of a coward to leave their actual name."
On May 3, before the album's release, the band played a special show at White's Third Man Records where Sea Of Cowards was played in its entirety. The show was streamed on MySpace and subsequently appeared on the band's YouTube channel. The performance was released on 12" Vinyl through the Third Man Records' Vault subscription service, recorded live to analog tape and pressed directly to vinyl. This is in contrast to the controversial mastering process of the original album.