Serta (company)

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Industry Furnishings
Founded 1931
Founder 13 mattress manufacturers
Headquarters Hoffman Estates, Illinois, U.S.
Key people
Products Bedding
Serta semi-trailer parked in mattress store parking lot Ann Arbor, Michigan

Serta is a company based in Hoffman Estates, Illinois that specializes in making mattresses. It was founded in 1931 by 13 mattress manufacturers who licensed the Serta name; subsequently eight independent licensees acting like a cooperative owned the company. After which, it was controlled and operated as Serta International by its largest licensee, National Bedding Company, (which ultimately held 27 of the 34 U.S. Serta manufacturing licenses).[1] In 2005, two private equity groups teamed up to purchase National Bedding Co.--The Ares Corporate Opportunities Fund, the Los Angeles-based private equity fund of Ares Management; and Teachers’ Private Capital, the private equity arm of the Ontario (Canada) Teachers’ Pension Plan.[2] The American company Serta International is a subsidiary of the American company Serta Simmons Holdings LLC.

Serta is the largest mattress brand in the United States, and offers three major types of mattresses - gel infused memory foam, natural Talalay latex, and inner-spring. Serta products are used extensively in the lodging industry, with Hilton Worldwide and Wyndham Worldwide among its customers. Serta mattresses are also offered on cable home shopping channel ShopNBC.

The company is famous for its "Counting Sheep" advertising campaign which were animated by Aardman Animations and first created in 2000.

See also[edit]


  1. ^ "National Bedding to head Serta, Ed Lilly leaves company." BedTimes Magazine. September 2004. Retrieved 2011-9-19.
  2. ^ "Two equity firms purchase Serta." BedTimes Magazine. September 2005. Retrieved 2011-12-7.

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