The Shout! Awards was an entertainment award show created to celebrate the Malaysian entertainment scene which was said (at the time) had rapidly developed. The award recognised people of music, television, film and radio industry as well as the entertainment industry as a whole.
There were 16 award categories including the biggest title - The Ultimate Shout! Award. The nominees were voted by the public online except for the Ultimate Shout! Award where it was decided by the judges.
The second edition of Shout! Awards was held on 20 November 2010 at Putra Stadium, Bukit Jalil, Kuala Lumpur.[1] Like the previous year, the award was aired live on 8TV. The voting session started on 18 October 2010 and ended on 20 November 2010. Xpax, Celcom's brand for prepaid mobile services which is also a sponsor for the edition, also introduced a new award called Mobile Artist of The Year Award.[1]
During that night, then-newcomer singer-songwriter, Yuna was awarded the Ultimate Shout! Award, an award given to the artist who had created a scene or phenomena in the entertainment industries. The award was presented to her by the 2009's recipient, Bunkface.
Besides being awarded with the highest recognition, Yuna also won another two awards, Popstar Award (Pop Award) as well as Break Out Award (Best New Act); making her the biggest winner on that night with three awards in total. She was then followed by local indie band, Bunkface who picked up two awards; Rockstar Award (Rock Award) and Music Video Award (Best Music Video) for 'Prom Queen'.
The third and last known edition of Shout! Awards was held on 23 November 2012 at the Surf Beach at Sunway Lagoon, Bandar Sunway, Petaling Jaya, Selangor. The original date was 24 November 2012; the new date was made in September 2012. This is the first time Shout Awards was held in an open place[2] Nominees for the edition was announced on 19 October 2012 while the votings was started on 22 October 2012. The edition was aired live on 8TV and repeated the next day on TV9 at 10:30 pm.
The edition introduced two new awards, both of them are related to social media and placed in the Social Media category. The Shout! Aloud Award is given to Malaysians who contribute content to the social media such as vlogs while the Wired Celebrity Award is given to Malaysian celebrities who have become popular through the social media.
