Steel Pier circa 1915
|Location||Atlantic City, New Jersey|
|Owner||Steel Pier Associates, LLC|
|Opened||1898 (as a theater)
1993 (as an amusement park)
|Operating season||April through October|
Steel Pier is a 1,000-foot-long (300 m) amusement pier in Atlantic City, New Jersey, located across The Boardwalk from Trump Taj Mahal. It was one of the most popular entertainment venues in the United States for the first seven decades of the twentieth century, with concerts, exhibits, and an amusement park. It billed itself as the "Showplace of the Nation." At its peak it measured 2298 feet.
The pier was owned by Trump Entertainment Resorts for two decades until 2011, when it was sold to the Catanoso Family under the "Steel Pier Associates, LLC" name. The Catanosos previously leased the pier to operate the amusement park before the sale. Steel Pier continues to operate as an amusement pier, and is one of the most successful family-oriented attractions in the city.
[clarification needed] The pier was built by the Steel Pier Company and opened on June 18, 1898. It was built on iron pilings, using a concrete understructure with steel girders. In 1904, a storm washed away part of Steel Pier[clarification needed] and many engineers stated that it could not be rebuilt. Future mayor of Atlantic City Edward L. Bader, and his company, accepted the challenge to rebuild it. His success with that job led to more work for him in Atlantic City.
In 1924 a fire caused significant damage to the pier. Frank Gravatt purchased the pier the following year and renovated it. He was called the "salt water Barnum" by the local newspaper. The pier hosted dance bands, three movie theaters, exhibits, operas, children's shows, a water circus, stunts and other attractions. He signed John Philip Sousa for a series of annual concerts. The General Motors Exhibit opened in 1926, continuing through 1933, when it was replaced by Ford. (General Motors returned in 1947, continuing until 1968.) From 1935 through 1938 Steel Pier was where Miss America was crowned. It was described as "An Amusement City at Sea" and "A Vacation in Itself." It also was once called the "Showplace of the Nation" and included such acts as the High Diving horse; Rex the Wonder Dog, a water-skiing canine in the 1930s; the diving bell; and musicians, Frank Sinatra and Al Jolson among others. "Rain or Shine ... There's Always a Good Show on Steel Pier" was another phrase used to describe the venue's varied entertainment. In 1945, the pier was purchased by George Hamid, who operated the competing Million Dollar Pier. He brought popular and rock and roll music to the pier starting with Bill Haley and the Comets in 1955. The Beatles were booked in 1964, but overwhelming demand for tickets forced it to move to Boardwalk Hall. The pier used to be much longer, but a December 1969 fire six months before the opening of the 1970 season shortened its size by about a third. By the end of the 1960s, the pier was feeling the effects of declining tourism in Atlantic City. The pier was sold to a group of local businessmen in 1973. After gambling was legalized, a developer proposed turning the pier into a hotel-casino. However, the necessary governmental approvals could not be obtained, and the pier was sold to Resorts International in 1978, which mainly used the pier for storage. The original wooden pier with steel underpinnings was destroyed in a 1982 fire; the current concrete structure dates from 1993. Trump Entertainment acquired ownership of the pier when it acquired the Trump Taj Mahal in the late 1980s. The Trump Steel Pier opened in 1992, but had been reduced to about 1000 feet and featured mainly amusement rides.
In June 2008 Steel Pier celebrated its 110th anniversary, having originally opened on Saturday, June 18, 1898.
In February 2012, it was announced that a diving horse act would return to the Steel Pier as part of the recently approved Tourism Master Plan, but the plan was soon scrapped after public outcry.
In popular culture
- Wild Hearts Can't Be Broken (1991) - a Walt Disney film about the life of one of the riders of the diving horses.
- Convention Girl (1935) - featuring Shemp Howard of the Three Stooges. Partly filmed on the Steel Pier.
- The Burglar (1957) - featuring Jayne Mansfield. Partly filmed on the Steel Pier.
- Atlantic City (1980 film) - featuring Burt Lancaster and Susan Sarandon. Shows Steel Pier in the background in one scene.
- Three Stooges at Steel Pier (1938) - mini-short in rare color of the Three Stooges.
Steel Pier (musical) (1997) - musical set at Steel Pier during the 1930s. The plot centers around a dance marathon. However, dance marathons were featured at the Million Dollar Pier, not the Steel Pier.
- Sonora Webster Carver
- A Girl and Five Brave Horses
- Diving horse
- William Frank Carver
- Wild Hearts Can't Be Broken
- Home video of Steel Pier Diving Horse taken in the 1960s
- Home video of Steel Pier Diving Bell taken in the 1960s
- Brian Ianieri (2011-04-Aug). "Trump Entertainment sells Steel Pier to Catanoso family for $4.25 million". Press of Atlantic City. Retrieved 2011-04-Aug.
- Futrell, Jim. Amusement Parks of New Jersey. Mechanicsburg (PA): Stackpole Books, 2004, p. 53
- Three Stooges at Steel Pier Youtube 
- Steel Pier by Bobby Rydell Youtube 
Steel Pier, Atlantic City: showplace of the nation; Steve Leibowitz; Down the Shore Publishing; West Creek, NJ; 2009 ISBN 9781593220365
- Official website
- Steel Pier - A nostalgic look at Steel Pier
- The Old Steel Pier & Atlantic City on Facebook
- Historic American Engineering Record (HAER) No. NJ-64, "Steel Pier, Boardwalk at Virginia Avenue, Atlantic City, Atlantic County, NJ", 11 photos, 4 data pages, 1 photo caption page
- Steel Pier at the Roller Coaster DataBase
- Steel Pier Chronology
- Steel Pier Remembered KYW-TV CBS Philadelphia