The swan dress is an iconic dress worn by the Icelandic artist Björk at the 73rd Academy Awards on March 25, 2001, resembling a white swan. A poll by Debenhams, published in the Daily Telegraph in 2008, voted it the ninth-most iconic red-carpet dress of all time. Björk's swan dress was reimagined by Valentino at its Spring 2014 Couture fashion show at Paris Fashion Week, which received praise from fashion bloggers and social media.
Designed by Macedonian designer Marjan Pejoski, the dress was designed like a swan and at the ceremony Björk mimicked laying an egg on the red carpet. It was described by Emanuel Levy as "A giant swan dress, a full-body stocking that was covered with a giant swan whose neck wrapped around her with its head and beak resting on her breasts". She had two copies of the dress produced, given that it couldn't be taken to the dry cleaners. She later wore that dress on the cover of her 2001 record album Vespertine and variations of it many times on the Vespertine World Tour.
The dress was talked about in the fashion and entertainment world for weeks after the event. It was widely criticized and seen as outrageous and outlandish and an outfit that "became the year's fashion faux pas". Some viewed it as bizarre enough to be more than just a publicity stunt, something confirmed by Björk. Jay Carr of the Boston Globe wrote, "Bjork's wraparound swan frock . . . made her look like a refugee from the more dog-eared precincts of provincial ballet", while Steven Cojocaru called the dress "probably one of the dumbest things I've ever seen". Joan Rivers remarked "Later I saw her in the ladies room spreading papers on the floor… This girl should be put into an asylum." However, the dress was praised by some for its originality; The New York Observer 's verdict was "total overall j'adore" and Melissa Etheridge was also reported to have praised the dress.
In response to the media hype, Björk said "It's just a dress". She said, "I don't really know why I'm obsessed with swans but as I said, everything about my new album is about winter and they're a white, sort of winter bird. Obviously very romantic, being monogamous. It's one of those things that maybe I'm too much in the middle of to describe. When you're obsessed with something, you can explain it five years later, but in the moment, you don't know exactly why. Right now, swans seem to sort of stand for a lot of things."
In popular media
The dress was later emulated by Ellen DeGeneres at the 53rd Primetime Emmy Awards. Kevin James wore a version of it at the 2002 People's Choice Awards. In 2007, the gown was proposed to take part in the year's Oscar fashion show, highlighting the signature gowns from the red carpets of the Oscars from previous years. However, according to Oscar producer Laura Ziskin, Björk's team refused to let the dress take part.
In 2006, at the 78th Academy Awards, host Jon Stewart remarked "Björk couldn't be here tonight... She was trying on her Oscar dress and Dick Cheney shot her." in a reference to the Dick Cheney hunting incident.
The dress was parodied in the 2004 comedy film White Chicks and the 2005 comedy film My Big Fat Independent Movie, as well as an episode of Fairly Odd Parents and an episode of Hannah Montana, where the title character is seen wearing it to a gala event. The dress was also parodied on an episode of Sonny with a Chance where a character wears the dress to an awards show. It was also parodied in one sketch from MADtv when the character named Mrs. Swan portrayed by actress Alex Borstein goes on a date using the same dress as Björk. The dress appears also in the videoclip of Nelly Furtado "Bajo otra luz" while Nelly dances wearing a copy of it. In the Season 3 episode of comedy cartoon Archer, "Space Race," Cheryl wears a costume that closely resembles Björk's dress.
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- Miss Swan goes on a date