Talk:Social network advertising

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I have read through both pages and, though not an expert, they both seem to be about the same thing. - Mcmatter (talk|contrib) 13:57, 9 July 2010 (UTC)[reply]
I've added the difference between social media targeting and social media advertising. They are not synonymous, one is a component of the other (i.e. social media targeting is a way to advertise on social media sites)- unsigned. Preceding added from other talk page - Mcmatter (talk|contrib) 15:19, 9 July 2010 (UTC)[reply]

If you did I still don't see the difference, however if one is a component of the other I still would propose the merger. Adding any extra information you have into this article. - Mcmatter (talk|contrib) 15:19, 9 July 2010 (UTC)[reply]

Merger or no merger, this page needs a rewrite badly. — Preceding unsigned comment added by 68.228.177.73 (talk) 05:34, 7 September 2011 (UTC)[reply]

Section on Effectiveness[edit]

Can the below information be part of this article, It was recently removed. Article must have all aspects of the programs not only the good things.

Effectiveness

Real effectiveness of these programs can not be predicted because of increasing number of fake accounts. Followers program provided by leading platforms provide huge number of following in a rapid manner but with minimal or no engagement. [1] Tests show these unsolicited followers are spread over some countries and they follow every page they come across and get paid for this. [2]

References

  1. ^ "Advertising on Facebook – An Experiment". Retrieved April 21, 2015.
  2. ^ "Do social media ads really work? We put them to the test!". Retrieved April 21, 2015.

Possible Additions To Sources[edit]

Shintaro Okazaki, Charles R. Taylor, (2013) "Social media and international advertising: theoretical challenges and future directions", International Marketing Review, Vol. 30 Issue: 1, pp.56-71, https://doi.org/10.1108/02651331311298573 https://www.wired.com/2015/09/buy-button-important-icon-internet/

Colemancaden (talk) 05:44, 25 February 2019 (UTC)[reply]

Instagram[edit]

I added a brief excerpt under applications about Instagram and the networking and advertising that goes into its daily functions. There was already Facebook under applications but as social media keeps growing and expanding Instagram is popular among the younger generations so I thought it would be appropriate to be added. I added on what Instagram is and how the advertising process works as well as how they use influencers for certain products. — Preceding unsigned comment added by Kxelyn (talkcontribs) 17:15, 27 February 2020 (UTC)[reply]

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