Tarun Katial

Tarun Katial
Tarun Katial at BIG Awards Jury Press Meet
Born	Tarun Katial
Nationality	Indian
Occupation	CEO Reliance Broadcast Network Ltd

Tarun Katial is the Chief Executive Officer of the Reliance Broadcast Network Ltd.

At the helm of one of India’s youngest media houses Reliance Broadcast Network Ltd., and with impressive stints in the Indian television industry ranging Star TV and Sony Entertainment Television, Tarun Katial, is one of the most successful executives in the Indian media industry. In early 2006, Tarun set out to launch 92.7 BIG FM, India’s largest private radio network of 45 Stations, and has successfully taken the medium to the deepest pockets of India, with the radio stations achieving leadership position in a very short period of time. In keeping with the changing business environment, Tarun led the business to move quickly from being a radio company to a holistic multi-media entity with an integrated and diversified portfolio, which include, BIG Street – in the business of out of home media, BIG Live – the experiential marketing wing of the Company covering activations, events, intellectual properties and rural marketing and BIG Digital – an initiative in the digital space offering mobile and online solutions.

After completing his MBA in marketing in 1998, Tarun’s self-confessed urge to do something "different and exciting" saw him jump into the world of Advertising where he spent a fruitful three years with agencies such as Saatchi & Saatchi, Enterprise Nexus, and Ogilvy & Mather. Then, television happened and sky-rocketed his career to a higher orbit, with him joining Star Network in the capacity of Executive Vice President - Content and Communications before moving on to Sony Entertainment Television as Business Head for SET.

Tarun has an established track record of well crafted and successful shows and is in perfect sync with what captivates the Indian consumer. He has conceived, produced and marketed television brands like Kaun Banega Crorepati, Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki, Khullja Sim Sim, Indian Idol, Fame Gurukul and more, all of which have been well applauded and trendsetting programs, leaving its footprint in the history of Indian television entertainment.

Amongst the other achievements in Tarun’s cap, a significant one is for being voted the NewsCorp Achiever for Asia and another for being included amongst the best in the India Today 30 on 30 list. He was also a part of the team that won the first Media Gold at Cannes.

With the multi-media entity of Reliance Broadcast Network Ltd., and the diverse business portfolios to pilot, Katial is at the core of the next BIG media revolution.

External links

• http://www.livemint.com/2010/10/01222411/We-never-hire-from-media-compa.html
• http://www.financialexpress.com/news/a-sound-strategy/636616/
• http://www.thehindubusinessline.in/catalyst/2010/05/27/stories/2010052750100300.htm
• http://www.indiainfoline.com/Research/LeaderSpeak/Mr.-Tarun-Katial-Chief-Executive-Officer-Reliance-Broadcast-Network-Limited/21091224 (Tarun Katial interview on IndiaInfoline.com)
• http://www.livemint.com/2007/11/30235653/Tarun-Katial--Easy-listening.html (The story of a Radio Evangelist...)
• http://www.business-standard.com/india/news/radio%5Cs-zen-boy/364190/ (Radio's Zen Boy)
• http://www.radioandmusic.com/content/editorial/interviews/big-fm-coo-tarun-katial-ram-has-been-inconsistent-last-few-months - a chat with Tarun Katial, measurement systems for Radio and more...
• A chat with Tarun Katial
• A chat with Tarun Katial