The Presentation of Self in Everyday Life
|The Presentation of Self in Everyday Life|
|Subject(s)||Social Anthropology, Sociology, social psychology|
The Presentation of Self in Everyday Life is a seminal sociology book by Erving Goffman. It uses the imagery of the theatre in order to portray the importance of human social interaction. Published in 1959,  it was Goffman’s first and most famous book, for which he received the American Sociological Association’s MacIver award in 1961.
Background and summary 
The Presentation of Self in Everyday Life was the first book to treat face-to-face interaction as a subject of sociological study. Goffman treated it as a kind of report in which he frames out the theatrical performance that applies to face-to-face interactions. He believed that when an individual comes in contact with other people, that individual will attempt to control or guide the impression that others might make of him by changing or fixing his or her setting, appearance and manner. At the same time, the person the individual is interacting with is trying to form and obtain information about the individual.
Goffman also believed that all participants in social interactions are engaged in certain practices to avoid being embarrassed or embarrassing others. This led to Goffman's dramaturgical analysis. Goffman saw a connection between the kinds of acts that people put on in their daily life and theatrical performances.
In social interaction, as in theatrical performance, there is a front region where the “actors” (individuals) are on stage in front of the audiences. This is where the positive aspect of the idea of self and desired impressions are highlighted. There is also a back region or stage that can also be considered as a hidden or private place where individuals can be themselves and get rid of their role or identity in society.
The core of Goffman's analysis lies in this relationship between performance and life. Unlike other writers who have used this metaphor, Goffman seems to take all elements of acting into consideration: an actor performs on a setting which is constructed of a stage and a backstage; the props in both settings direct his action; he is being watched by an audience, but at the same time he is an audience for his viewers' play.
According to Goffman, the social actor has the ability to choose his stage and props, as well as the costume he would wear in front of a specific audience. The actor's main goal is to keep coherent, and adjust to the different settings offered him. This is done mainly through interaction with other actors. To a certain extent, this imagery bridges structure and agency, enabling each, while saying that structure and agency can limit each other.
A major theme that Goffman treats throughout the work is the fundamental importance of having an agreed upon definition of the situation in a given interaction, in order to give the interaction coherency. In interactions, or performances, the involved parties may be audience members and performers simultaneously; the actors usually foster impressions that reflect well upon themselves, and encourage the others, by various means, to accept their preferred definition. Goffman acknowledges that when the accepted definition of the situation has been discredited, some or all of the actors may pretend that nothing has changed, if they find this strategy profitable to themselves or wish to keep the peace. For example, when a person attending a formal dinner – and who is certainly striving to present himself or herself positively – trips, nearby party-goers may pretend not to have seen the fumble; they assist the person in maintaining face. Goffman avers that this type of artificial, willed credulity happens on every level of social organization, from top to bottom.
Since the metaphor of a theatre is the leading theme of the book, the Czech translation even uses a fitting summary as the name of the book - We All Act (Všichni hrajeme divadlo), apart from the names in other languages that usually translate the title literary.
See also 
- Macionis, John J. & Gerber, Linda M. Sociology 7th Canadian ed. (Pearson Canada Inc., 2010) pg.11
- "ISA - International Sociological Association: Books of the Century". International Sociological Association. 1998. Retrieved 2012-07-25.
- Smith, Greg (2006). Erving Goffman ([Online-Ausg.] ed.). Hoboken: Routledge. pp. 33, 34. ISBN 978-0-203-00234-6.
- Trevino, James. Goffman's Legacy (Rowman & Littlefield Publishers, 2003) pg.35
- Ritzer, George. Sociological Theory (McGraw-Hill Higher Education, 2008) pg.372
||This article needs additional citations for verification. (May 2012)|