"This Is Music" was the first single released from The Verve's second album, A Northern Soul. The aptly named song is full of varied lyrical images. The song charted at #35 in the United Kingdom. "This Is Music" featured as the band's opening song for the majority of their 2008 reunion tour. The cover was shot in Leeds, England.
The video depicts the band playing inside of a black room. Ashcroft as well as a young woman are shown standing in front of a building identified as Balfron Tower and walking inside it. The video ends with Ashcroft falling from the aforementioned building.