|Type||Subsidiary of AOL|
|Headquarters||San Francisco, California, United States|
|Key people||Guoning Hu
|Type of site||Video search engine|
Truveo was a search engine for Web video, based in San Francisco and operated by AOL. Truveo was founded in 2004 by Timothy Tuttle and Adam Beguelin. Truveo launched its first commercial video search service in September 2005. Truveo was acquired by AOL in January 2006. The name Truveo was a combination of the modern French verb trouver (meaning "to find") and the Latin term video (meaning "I see").
In addition to operating its own search engine at truveo.com, Truveo powered video search on hundreds of websites including AOL Video, AOL Search, Microsoft websites, Sports Illustrated, Brightcove, CBS Radio websites, Qwest, CNET Search.com, CSTV, Excite, Flock, Infospace, Kosmix, Netvibes, Pageflakes, Widgetbox, and others.
Truveo claimed to be one of the largest and most widely used video search engines, indexing over 600 million videos and reaching 75 million unique visitors every month across all websites it powered. As of March 2008, the Alexa traffic ranking for the truveo.com website alone was about 600.
In 2008, Pete Kocks, Truveo's chief architect took over as general manager of Truveo. In December 2010, Truveo launched a new version of video search that included:
- TV Show search: An index of television shows linked to episodes and clips available on the web.
- Movie search: An index of movies linked to places to purchase, rent, or stream movies on multiple sites.
- Music video search: An index music artists linked to music videos featuring those artists on the web.
- Celebrity search: An index of celebrities linked to videos in which they appear.
The celebrity search feature used a novel approach of detecting a person's vocal fingerprint to find when celebrities appear online. An overview of the technology is provided in this video.
As a Web-wide video search engine, Truveo competed with Google Video, Bing Video, and Blinkx among others. The site claimed that its web crawling technology could find more videos and better metadata than conventional web crawlers for video.
- Spring 2004: Truveo was founded by Timothy Tuttle and Adam Beguelin.
- September 2005: Truveo launches the first version of its Web-wide video search engine.
- January 2006: Truveo is acquired by AOL.
- Spring 2006: Truveo powers video search on AOL websites including AOL Video and AOL Search.
- September 2006: Truveo powers video search on Microsoft websites.
- September 2006: Truveo launches Developer Program and offers open APIs to developers worldwide.
- June 2007: Truveo reaches nearly 40 million monthly unique visitors and is adopted by hundreds of new partners.
- August 2007: Truveo relaunches the truveo.com website.
- Fall 2007: Truveo expands internationally into 16 countries.
- January 2008: Truveo grows to reach 50 million monthly unique visitors and expands index beyond 100 million videos.
- June 2008: Truveo launches its new website.
- December 2008: Truveo grows to reach over 73 million monthly unique visitors (source: comScore) and expands index beyond 300 million videos.
- June 2009: Truveo launches its new website.
- June 2010: Truveo launches new Facebook app that includes recommendations based on what your friends like.
- December 2010: After 2 years in development Truveo launches new video search engine including: video search, TV Show search, movie search, music video search, and celebrity search that uses voice recognition.
- January 2012: AOL shuts down Truveo.
- About Truveo, by Truveo, Inc., retrieved on March 25, 2008.
- Truveo - Video Search, by Michael Arrington, TechCrunch, September 21, 2005.
- AOL Acquired Video Search Engine Truveo, by Greg Sandoval, CNet News.com, January 10, 2006.
- Awesome: AOL's Truveo Launches New Video Destination Page for "All the Video on the Web", by Andy Plesser, Beet.TV, August 16, 2007.
- CBS Radio Pacts With AOL's Truveo, by Katy Bachman, Mediaweek, November 28, 2007.
- AOL's Truveo Builds Video Search Network With 40 Million Users, by Greg Sterling, Search Engine Land, June 20, 2007.
- Truveo Unlocks Sports Videos From SI Vault, by David Utter, WebProNews, March 22, 2008.
- Truveo Index Hits 100 Million Videos, by Greg Sterling, Search Engine Land, January 4, 2008.
- Truveo Aims for A Billion Indexed Videos, by David Utter, WebProNews, January 3, 2008.
- AOL's Greatest Hits, by Kate Rockwood, Fast Company, April 2008.
- truveo.com - Traffic Details from Alexa, Alexa, retrieved on March 25, 2008.
- AOL Set to Roll Out New Services, CNN Money, February 20, 2006.
- Microsoft Upgrades Live Search Offerings, by Chris Sherman, Search Engine Warch, September 12, 2006.
- AOL Opens Video Search Engine to Developers, by Carline McCarthy, CNet News.com, September 18, 2006.
- Truveo Growing 50% Per Month, Says Video Search Becoming More Important, by Michael Arrington, TechCrunch, June 19, 2007.
- AOL Relaunches Truveo Video Search Site, by K.C. Jones, InformationWeek, August 17, 2007.
- Truveo Video Search Is Well Worth Patience, by Katherine Boehret, The Wall Street Journal, August 22, 2007.
- Truveo: A Better Way to Find Video, by Harry McCracken, PC World, August 16, 2007.
- AOL Takes Truveo Video Search Worldwide, by Jeremy Kirk, InfoWorld, October 31, 2007.
- Video Search Engine Truveo Expands To More Countries, by Greg Sterling, Search Engine Land, December 11, 2007.
- AOL's Truveo relaunches as improved video search destination, by Greg Sterling, Search Engine Land, Jun 25, 2009 at 10:10am ET
- Truveo launches video search app on Facebook by Mark Walsh, June 10, 2010, 10:21 PM
- Truveo Video Search Engine
- Truveo Developer Center
- Understanding Modern Video Search Engines iHollywood Forum Keynote Presentation by Timothy Tuttle, CEO & Founder of Truveo, July 2007.