Victor Value

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Victor Value was a London-based value supermarket group operating at the lower end of the grocery trade.

Old Victor Value stores which survive can often be identified by their distinctive blue and white tiled frontage. The Victor Value chain included some former Anthony Jackson Foodfare outlets, which it acquired in the early 1960s. It was well represented in low income C2D areas, and was also well represented in market areas of London such as Chapel Market Islington, Church Street Paddington, and Leyton High Road.

In 1968, Victor Value had 217 stores, and was sold to Tesco for £1.75m. Tesco converted the larger branches to their own brand, but did not integrate the rest of the chain. In the early 1980s, smaller town centre Tesco stores were rebranded as Victor Value, particularly in the North West of England. These town centre stores, including one in Huyton, were used to trial new scanning and bar code technologies before launching them in Tesco-branded stores.[1]

In 1986, frozen food supermarket chain, Bejam, purchased the business from Tesco, and rebranded it as Bejam, before the latter was taken over by rival Iceland in 1989.[1]

Victor Value was often known as VV. The name came from the handles on the doors of the store, which read "VV" when shut.

References[edit]

  1. ^ a b Geoffrey Owen (February 2003). "CORPORATE STRATEGY IN UK FOOD RETAILING, 1980-2002, seminar background paper". London School of Economics. pp. 4–7. Archived from the original on 2008-05-28. Retrieved 2008-06-19.