|City of license||Roanoke, Virginia|
|Broadcast area||Roanoke, Virginia
New River Valley
|Branding||"94.9 Star Country"|
|Slogan||"Your Big Giveaway Station"|
|First air date||July 11, 1948|
|HAAT||604 Meters (1982 feet)|
|Former callsigns||WDBJ-FM (1948-1969)
|Owner||Mel Wheeler, Inc.|
|Sister stations||WFIR, WLNI, WSLQ, WVBE, WVBE-FM, WXLK|
The station was launched on July 11, 1948 with the callsign WDBJ-FM with a Beautiful music format for many years, and its own orchestra. During its time at WDBJ-FM, the station was owned by the Times World Corporation.
Jim Gibbons Radio, Inc. bought the station and on November 1, 1969, the callsign was changed to WPVR. The station would continue to carry its Beautiful music format. By 1995, WPVR had evolved into Light Adult Contemporary, branded as "Lite 95", and later in 1997, switched to "Arrow 94.9" with a Classic rock format.
94.9 Star Country
Mel Wheeler, Inc. bought the station, along with WSLQ-FM and WFIR and at noon on May 25, 2000, the callsign was switched to WSLC-FM and the format was changed to Country, branded as "The New 94.9 Star Country". After April 1, 2004, the station discontinued the reference of WSLC-FM being new, thus using the branding "94.9 Star Country". The Country format was adopted of its sister station, WSLC-AM at 610 AM, which had been a Country station for over 50 years. WSLC-AM was a sister station of WSLC-FM and remained on 610 AM until March 13, 2002 when the Country format was dropped and the callsign was changed to WVBE (AM).
- "WSLC Facility Record". Federal Communications Commission, audio division.
- http://www.roanokeradio.com/wpvr/index.html, Retrieved on 2009/02/01.
- "Call Sign History". FCC Media Bureau CDBS Public Access Database.
- 94.9 Star Country
- Query the FCC's FM station database for WSLC
- Radio-Locator information on WSLC
- Query Nielsen Audio's FM station database for WSLC
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