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City of license Roanoke, Virginia
Broadcast area Roanoke, Virginia
Lynchburg, Virginia
New River Valley
Branding "94.9 Star Country"
Slogan "Your Big Giveaway Station"
Frequency 94.9 MHz
First air date July 11, 1948
Format Country
Power 98,000 Watts
HAAT 604 Meters (1982 feet)
Class C
Facility ID 30156
Transmitter coordinates 37°11′50.0″N 80°9′11.0″W / 37.197222°N 80.153056°W / 37.197222; -80.153056
Former callsigns WDBJ-FM (1948-1969)
WPVR (1969-2000)
WSLC-FM (2000-present)
Owner Mel Wheeler, Inc.
Webcast WSLC-FM Webstream
Website WSLC-FM Online

WSLC-FM (94.9 FM) is a Country formatted broadcast radio station licensed to Roanoke, Virginia, serving the New River Valley. WSLC-FM is owned and operated by Mel Wheeler, Inc.[1]



The station was launched on July 11, 1948 with the callsign WDBJ-FM with a Beautiful music format for many years, and its own orchestra. During its time at WDBJ-FM, the station was owned by the Times World Corporation.[2]


Logo used for WPVR from November 1, 1969 to the mid-1990s.

Jim Gibbons Radio, Inc. bought the station and on November 1, 1969, the callsign was changed to WPVR.[3] The station would continue to carry its Beautiful music format. By 1995, WPVR had evolved into Light Adult Contemporary, branded as "Lite 95",[4] and later in 1997, switched to "Arrow 94.9" with a Classic rock format.

94.9 Star Country[edit]

Mel Wheeler, Inc. bought the station, along with WSLQ-FM and WFIR and at noon on May 25, 2000,[5] the callsign was switched to WSLC-FM and the format was changed to Country, branded as "The New 94.9 Star Country". After April 1, 2004, the station discontinued the reference of WSLC-FM being new, thus using the branding "94.9 Star Country". The Country format was adopted of its sister station, WSLC-AM at 610 AM, which had been a Country station for over 50 years. WSLC-AM was a sister station of WSLC-FM and remained on 610 AM until March 13, 2002 when the Country format was dropped and the callsign was changed to WVBE (AM).[6]


External links[edit]