Áslaug Magnúsdóttir

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This is an Icelandic name. The last name is patronymic, not a family name; this person is referred to by the given name Áslaug.

Áslaug Magnúsdóttir
Aslaug Magnusdottir
Magnúsdóttir 2012
Born
Reykjavík, Iceland
Alma materUniversity of Iceland (Candidate of Law)
Duke University School of Law (LL.M.)
Harvard Business School (MBA)
Occupation(s)Founder of Katla, Co-Founder of Moda Operandi, TSM Capital, Tinker Tailor

Áslaug Magnúsdóttir is an Icelandic[1] businesswoman and entrepreneur.[2] Áslaug is the founder of Katla.[3] She is the co-founder[4] and former[5] chief executive officer of Moda Operandi[6] and a co-founder of TSM Capital.[7] She has been dubbed "fashion's fairy godmother" by Vogue[8] and one of the 100 Most Creative People in Business by Fast Company.[9]

A Fulbright scholar,[10] Áslaug holds an MBA from Harvard Business School,[11] an LL.M from Duke University School of Law[12] and a Candidate of Law degree from the University of Iceland.[10]

Family and education[edit]

Áslaug Magnúsdóttir was born in Reykjavík, Iceland, to parents Magnús Sigurðsson and Rakel Valdimarsdóttir. She has one brother, Sigurður R. Magnússon. Áslaug grew up in Los Angeles and Reykjavík[9][13] and attended college at the University of Iceland, where she graduated in 1993 with a degree in law.[10][14] She received a Fulbright scholarship[10] and returned to the U.S. to attend the LL.M program at Duke University.[12] She then earned an MBA from Harvard Business School in 2000,[11][13] the first Icelandic woman to do so.[9]

From 1993–2000, Áslaug was married to Gunnar Thoroddsen, a lawyer and former CEO of Landsbanki bank in Luxembourg.[15] Gunnar is the grandson of Iceland's former Prime Minister Gunnar Thoroddsen, and the great grandson of Iceland's second President, Ásgeir Ásgeirsson. Together they have a son, Gunnar A. Thoroddsen,[14][9] guitar player of Great Grief. From 2005-2015, Áslaug was married to nightclub owner [16] Gabriel Levy. In 2022, she married tech entrepreneur Sacha Tueni. Their son is Ocean Thor Tueni.

Career[edit]

Áslaug began her career in Iceland, where as a student she headed a modeling agency and was chairman of the National Ballet Company of Iceland,[13] and then became a corporate and tax attorney at Deloitte.[10] After completing her graduate studies, she moved to London, where she was an Engagement Manager at McKinsey & Company.[10]

Fashion career[edit]

Áslaug first became involved in the fashion industry while helping to run a modeling agency during college.[9] She started her professional career in fashion at Baugur Group, an investment company focused on the fashion and retail sectors.[17] During her time at Baugur, Aslaug spearheaded a number of investments in early-stage fashion brands.[17]

In 2006, Áslaug relocated from London to New York and joined Marvin Traub Associates as a Vice President.[17] In 2007, she partnered with Traub, the former CEO of Bloomingdale's, to form an investment company, TSM Capital,[14] which invested in designer brands such as Rachel Roy[18] and Matthew Williamson.[7] She later worked with actor and jewelry designer Waris Ahluwalia as President of his label, House of Waris Fine Jewelry.[6] In 2009, Áslaug joined Gilt Groupe to head merchandising for Gilt Noir.[19]

In 2009, Áslaug came up with the idea for Moda Operandi,[19] a "pre-tailer" that lets consumers pre-order items directly from the runway.[20] She shared the concept with Lauren Santo Domingo, and, together, they co-founded the company.[21]

Áslaug left Moda Operandi in May 2013 after raising $36 million in a Series C round of funding from venture capital firms.[5] With Matthew Pavelle, Gabriel Levy and Cleo Davis-Urman,[22] she co-founded Tinker Tailor, a business that let consumers customize designer clothing or design their own.[13][23] Tinker Tailor ceased operations in 2015.[24]

In 2020, Áslaug launched Katla, a business focused on sustainable practices in the fashion industry.[3] In 2022, Áslaug was named Goodwill Ambassador for Fashion 4 Development,[25] an organization established to support the United Nations Millennium Development Goals in cooperation with the office of the Secretary-General of the United Nations, Ban Ki-moon[26]

Awards and recognitions[edit]

References[edit]

  1. ^ Novellino, Teresa (December 11, 2012). "Moda Operandi Found Power in Being First". The Business Journals. Retrieved April 14, 2013.
  2. ^ MacBride, Elizabeth (September 9, 2012). "Women Entrepreneurs Smash an Old Barrier". Crain Communications. Retrieved April 14, 2013.
  3. ^ a b Roshitsh, Kaley (January 27, 2020). "Áslaug Magnúsdóttir Returns to Fashion With Katla". Women's Wear Daily. Retrieved February 8, 2020.
  4. ^ Bourne, Leah (February 29, 2012). "The Startup That Changed How Women Buy $10,000 Gowns". Forbes. Retrieved April 14, 2013.
  5. ^ a b Wang, Lisa (May 18, 2013). "Co-Founder and CEO Áslaug Magnúsdóttir Leaves Moda Operandi". Business of Fashion. Retrieved May 18, 2013.
  6. ^ a b "Aslaug Magnusdottir". The Coveteur. Retrieved April 14, 2013.
  7. ^ a b Karimzadeh, Marc (August 28, 2007). "New Traub-Led Group Invests in Williamson". Women's Wear Daily. Retrieved April 14, 2013.
  8. ^ Barnett, Leisa (September 4, 2007). "Fashion's Fairy Godmother". Vogue (British magazine). Retrieved April 14, 2013.
  9. ^ a b c d e f "The 100 Most Creative People in Business 2012". Fast Company. June 2012. Retrieved April 14, 2013.
  10. ^ a b c d e f "Bloomberg Empowered Entrpereneur". Bloomberg L.P. April 14, 2011. Archived from the original on July 15, 2014. Retrieved April 14, 2013.
  11. ^ a b Kutz, Erin (March 5, 2012). "Are Fashion Tech Startups the Latest HBS Tribe?". Harvard Business School. Retrieved April 14, 2013.
  12. ^ a b Buher, Bridget (October 2, 2012). "Life's Broad Sea: Biological Conservation; Prosecuting Insider Trading; Ordering Designer Clothes". Duke University. Retrieved April 14, 2013.
  13. ^ a b c d Klein, Suzanne Weinstock (September 12, 2014). "Aslaug Magnúsdóttir On Leaving Moda Operandi and Re-Inventing the Fashion Business". Observer. Retrieved October 2, 2018.
  14. ^ a b c Pétur Blöndal (December 30, 2007). "Tíska er fjárfesting". Morgunblaðið (in Icelandic). Retrieved October 2, 2018.
  15. ^ "New CEO at Landsbanki Luxembourg S.A." Nordic Exchange. June 22, 2004. Archived from the original on October 29, 2013. Retrieved October 27, 2013.
  16. ^ Betker, Ally (September 7, 2015). "Rumpus Room,New York Fashion Week´s Newest Watering Hole". Women's Wear Daily. Retrieved July 23, 2019.
  17. ^ a b c Moin, David (December 28, 2006). "Traub Hire Broadens Fashion Scope". Women's Wear Daily. Retrieved April 14, 2013.
  18. ^ Karimzadeh, Marc (November 13, 2007). "A New Designer Deal: TSM Capital Acquires Stake in Rachel Roy". Women's Wear Daily. Retrieved April 14, 2013.
  19. ^ a b Binkley, Christina (December 1, 2010). "A Faster Trip From Runway to Shopping Cart". Wall Street Journal. Retrieved April 14, 2013.
  20. ^ Shontell, Alyson (October 25, 2012). "The Silicon Alley 100:The Coolest People in New York Tech This Year". Business Insider. Retrieved April 14, 2013.
  21. ^ Drell, Lauren (August 6, 2012). "44 Female Founders Every Entrepreneur Should Know". Mashable. Retrieved April 14, 2013.
  22. ^ "The Founders". Tinker Tailor. Retrieved July 13, 2014.
  23. ^ Kamm, Jennifer (July 11, 2014). "Tinker Tailor Lets Users Customize Designer Dresses -- Or Design Their Own". Forbes. Retrieved July 13, 2014.
  24. ^ Strugatz, Rachel. "Tinker Tailor to Close". WWD.
  25. ^ a b Donaldson, Tara (September 21, 2022). "Katla's Plans for New Role as Fashion 4 Development's Goodwill Ambassador? Give Fashion a New Business Model". WWD.
  26. ^ a b "Fashion 4 Development To Convene Heads Of UN Delegations, First Ladies, Ambassadors, And VIPs For United Nations General Assembly Week". New York Style Guide. September 2022.
  27. ^ a b Guðný Hrönn (October 5, 2014). "Áslaug Magnúsdóttir á valdamesta listanum". Morgunblaðið (in Icelandic). Retrieved October 2, 2018.
  28. ^ "BOF 500 The People Shaping the Global Fashion Industry in 2014". Retrieved October 27, 2014.
  29. ^ "One To World". Archived from the original on May 1, 2014. Retrieved May 20, 2014.
  30. ^ "10 Game Changers of 2012". Harper's Bazaar. January 2013. Retrieved April 14, 2013.
  31. ^ Chafkin, Max (September 7, 2012). "The Next Establishment". Vanity Fair. Retrieved April 14, 2013.
  32. ^ Alforb, Lolita (December 12, 2012). "Fashinvest Awards Aslaug Magnusdottir of Moda Operandi with "Fashpreneur Award" at Annual Capital Conference". Fashinvest. Archived from the original on September 19, 2013. Retrieved April 14, 2013.
  33. ^ "Drapers Top 100". Drapers. December 9, 2006. p. Insert. {{cite magazine}}: Cite magazine requires |magazine= (help)
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